Box truck Audience in United States

Box truck has an estimated audience of 6,325,399 people in United States. 25.3% are female, 74.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Dump truck, Estes Express Lines, Van, Volvo Trucks, Love's Travel Stops & Country Stores.

The average Box truck fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dump truck, Estes Express Lines, Van, with strongest over-indexing on Dump truck (6× the country average). Demographically, the Box truck audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Box truck fans

Demographic split for Box truck audience in United States
MetricValue
Female25.3%
Male74.7%
Average age44.2
Estimated audience size6,325,399

Audience persona

The typical Box truck fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Top regions in United States

Top regions ranked by reach for Box truck in United States
RegionReachAffinity
California841,8471.21×
Texas781,0691.44×
Florida582,0941.36×
New York361,3421.02×
Georgia323,3391.66×
Illinois289,1021.37×
North Carolina252,5561.33×
Pennsylvania225,0701.06×
Ohio223,4041.15×
New Jersey218,1541.36×
Michigan163,1980.99×
Virginia162,6421.06×
Tennessee150,7041.19×
Arizona131,0391.01×
Massachusetts129,4731.04×
Indiana124,9581.08×
South Carolina124,5101.31×
Washington123,6400.97×
Maryland118,0891.09×
Alabama111,2981.26×
Louisiana106,8211.31×
Missouri103,8741.02×
Colorado87,5400.88×
Minnesota84,8880.94×
Wisconsin82,1190.86×
Kentucky80,5461.02×
Mississippi78,9571.52×
Nevada71,8351.17×
Oklahoma69,2900.99×
Connecticut68,2501.08×
Oregon62,7580.87×
Arkansas54,0741.04×
Utah53,4610.94×
Kansas49,3620.99×
Iowa46,6970.9×
Idaho26,4540.83×
Nebraska25,9930.82×
New Mexico22,5400.71×
Hawaii18,4760.68×
West Virginia17,8450.61×
Delaware17,6001.01×
Rhode Island17,3370.86×
Washington, District of Columbia16,6220.87×
New Hampshire16,0970.65×
Maine15,5340.69×
Alaska11,6220.86×
North Dakota9,5010.73×
Montana9,1510.52×
South Dakota8,8710.61×
Vermont6,3210.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Box truck audience
BrandAffinityCategory
Dump truck6×Cars & Mobility
Estes Express Lines26.49×Cars & Mobility
Van6.32×Cars & Mobility
Volvo Trucks15×Cars & Mobility
Love's Travel Stops & Country Stores9.04×Shopping
Diesel engine5.38×Cars & Mobility
Solar energy3.18×Home & Garden
Fox News Channel1.65×Movies & TV
Lawn mower4.21×Home & Garden
Discount Tire3.37×Shopping
Staples (Canada)2.84×Business & Career
R+L Carriers16.12×Business & Career
Public transport3.49×Cars & Mobility
Commercial driver's license7.32×Cars & Mobility
Used car2.45×Cars & Mobility
Tractor Supply Company3.31×Shopping
Racing games3.84×Games
XPO Logistics12.2×Business & Career
Truck camper7.29×Cars & Mobility
AutoZone1.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Box truck audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Quality AwarenessPREMIUM1.71
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.66
Urban LifestyleOPEN1.35
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Box truck
CountryShare
United States52.5%
Canada6.1%
Brazil6.1%

See Box truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Box truck have in United States?

Box truck has an estimated audience of 6,325,399 people in United States, concentrated in California and Texas.

What is the gender split and age of Box truck fans?

25.3% of Box truck fans are female, 74.7% are male, with an average age of 44.2 years.

Which brands do Box truck fans like most?

Box truck fans show strongest brand affinity for Dump truck (6×), Estes Express Lines (26.49×), and Van (6.32×) over the country average.

Where do Box truck fans live in United States?

Box truck fans in United States are most concentrated in California (reach 841,847), Texas (reach 781,069), and Florida (reach 582,094). These three regions account for the largest share of the active audience.

What other brands do Box truck fans also like?

Beyond Box truck itself, the audience over-indexes on Estes Express Lines (26.49×), Van (6.32×), Volvo Trucks (15×), and Love's Travel Stops & Country Stores (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Box truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.