Rascasse Audience Intelligence

Box truck Audience in United States

A data profile of the people who buy, follow and care about Box truck in United States — modelled from more than twelve digital signal sources. Box truck has an estimated audience of 6,325,399 people in United States.

#3251among Topic in United States#220in Cars & Mobility

The average Box truck fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dump truck, Love's Travel Stops & Country Stores, United Parcel Service, with strongest over-indexing on Dump truck (6.74× the country average).

Demographically, the Box truck audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Box truck fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Box truck profile in United States.

Audience size
6.3M
in United States
Gender
25.3%♀
74.7% male
Age
44.2
average years
Country rank
#5475
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Box truck fans

25.3% are female, 74.7% are male, average age 44.2.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Box truck audience in United States
MetricValue
Female25.3%
Male74.7%
Average age44.2
Estimated audience size6,325,399
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Box truck audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Box truck audience comes from United States.

Worldwide audience distribution share by country for Box truck
CountryShare
United States52.5%
Canada6.1%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Box truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Box truck fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.56×
02Mississippi~80K1.50×
03Texas~700K1.37×
04Illinois~300K1.31×
05Florida~600K1.30×
06Louisiana~100K1.29×
07New Jersey~200K1.27×
08North Carolina~200K1.26×
09South Carolina~100K1.24×
10California~800K1.22×
11Alabama~100K1.22×
12Tennessee~100K1.15×
13Nevada~70K1.12×
14Ohio~200K1.09×
15Indiana~100K1.09×
16Maryland~100K1.09×
17Connecticut~70K1.09×
18Arkansas~60K1.06×
19Delaware~20K1.06×
20Pennsylvania~200K1.04×
21Virginia~200K1.03×
22Arizona~100K1.02×
23Utah~60K1.02×
24Kansas~50K1.02×
25Missouri~100K1.00×
26Kentucky~80K1.00×
27New York~300K0.98×
28Michigan~200K0.98×
29Minnesota~90K0.98×
30Oklahoma~70K0.98×
31Washington~100K0.97×
32Massachusetts~100K0.96×
33Nebraska~30K0.92×
34Washington, District of Columbia~20K0.92×
35Rhode Island~20K0.91×
36Iowa~50K0.90×
37Idaho~30K0.90×
38Alaska~10K0.90×
39Wisconsin~80K0.88×
40Colorado~90K0.87×
41Oregon~60K0.87×
42North Dakota~10K0.87×
43New Mexico~20K0.77×
44Maine~20K0.77×
45South Dakota~10K0.77×
46Hawaii~20K0.76×
47West Virginia~20K0.74×
48New Hampshire~20K0.73×
49Vermont~8K0.73×
50Montana~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Box truck, United States
0.69×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Box truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Box truck audience
#·InterestCategoryAffinity×
01R+L CarriersBusiness & Career15.35×
02XPO LogisticsBusiness & Career14.25×
03DashcamCars & Mobility10.71×
04Volvo TrucksCars & Mobility10.53×
05Love's Travel Stops & Country StoresShopping9.72×
06Truck camperCars & Mobility8.91×
07Commercial driver's licenseCars & Mobility8.39×
08Dump truckCars & Mobility6.74×
09VanCars & Mobility6.34×
10MotorboatCars & Mobility5.82×
11Alfa RomeoCars & Mobility5.41×
12Lawn mowerHome & Garden4.93×
13Public transportCars & Mobility4.30×
14Racing gamesGames3.97×
15Air pollutionHealth3.96×
16Discount TireShopping3.92×
17Rail transportTravel & Leisure3.81×
18United Parcel ServiceBusiness & Career3.75×
19Solar energyHome & Garden3.25×
20LogisticsBusiness & Career3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Box truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Box truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
Career OrientationPOWER2.12×
Need for SecurityCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Box truck audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
Luxury OrientationPREMIUM0.62×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Box truck have in United States?

Box truck has an estimated audience of 6,325,399 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Box truck fans?

25.3% of Box truck fans are female, 74.7% are male, with an average age of 44.2 years.

03

Which brands do Box truck fans like most?

Box truck fans show strongest brand affinity for Dump truck (6.74×), Love's Travel Stops & Country Stores (9.72×), and United Parcel Service (3.75×) over the country average.

04

Where do Box truck fans live in United States?

Box truck fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Box truck fans also like?

Beyond Box truck itself, the audience over-indexes on Love's Travel Stops & Country Stores (9.72×), United Parcel Service (3.75×), Van (6.34×), and Public transport (4.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Box truck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Box truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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