Dashcam Audience in United States

Dashcam logo

Dashcam has an estimated audience of 2,674,649 people in United States. 22.4% are female, 77.6% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Onboard camera, Wrench, Haul truck, Hand tool, Dump truck.

The average Dashcam fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Onboard camera, Wrench, Haul truck, with strongest over-indexing on Onboard camera (45.03× the country average). Demographically, the Dashcam audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Dashcam fans

Demographic split for Dashcam audience in United States
MetricValue
Female22.4%
Male77.6%
Average age44.5
Estimated audience size2,674,649

Audience persona

The typical Dashcam fan in United States is more male, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Onboard camera.

Top regions in United States

Top regions ranked by reach for Dashcam in United States
RegionReachAffinity
California352,2731.2×
Texas260,1231.13×
Florida206,1361.14×
New York170,0051.14×
Illinois90,1001.01×
Virginia87,3871.34×
Pennsylvania86,4460.96×
Georgia77,8920.95×
North Carolina76,5350.95×
New Jersey75,2581.11×
Ohio74,9080.91×
Washington63,6561.19×
Michigan61,2300.88×
Tennessee55,5101.03×
Massachusetts53,8641.02×
Oregon52,7101.72×
Kansas50,1592.38×
Arizona47,2430.87×
Maryland47,1351.02×
Colorado44,5291.06×
Indiana44,4640.91×
Missouri42,5160.99×
South Carolina35,2920.88×
Oklahoma34,8941.17×
Wisconsin33,6820.84×
Louisiana33,0240.96×
Nevada32,7101.26×
Kentucky31,2150.93×
Minnesota30,8450.8×
Alabama30,2060.81×
Connecticut27,6241.03×
Utah21,4370.9×
Arkansas21,0970.96×
Mississippi19,1170.87×
Iowa18,5600.84×
Nebraska14,4671.08×
Idaho14,0951.05×
New Mexico12,8620.96×
New Hampshire10,9181.04×
West Virginia10,2330.82×
Hawaii10,0250.87×
Delaware8,2471.12×
Maine8,0440.84×
Rhode Island7,6060.89×
Washington, District of Columbia7,4650.93×
Montana6,6740.9×
South Dakota5,3050.86×
Alaska4,2400.74×
North Dakota3,9960.73×
Vermont3,0340.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dashcam audience
BrandAffinityCategory
Onboard camera45.03×Cars & Mobility
Wrench6.3×Home & Garden
Haul truck7.49×Cars & Mobility
Hand tool4.85×Home & Garden
Dump truck6.11×Cars & Mobility
Drill5.3×Home & Garden
AutoZone3.48×Cars & Mobility
Box truck10.71×Cars & Mobility
Drill bit6.44×Home & Garden
Anthony Edwards5.86×Movies & TV
Cam21.58×Technology & Electronics
Google Maps2.77×Internet & Social Media
Semi-trailer truck5.33×Cars & Mobility
Semi-trailer8.47×Cars & Mobility
Jingoism5.15×Politics & Society
Online shopping1.67×Shopping
U.S. state1.97×Travel & Leisure
Power tool3.53×Home & Garden
Business1.64×Business & Career
O'Reilly Auto Parts3.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dashcam audience
TraitClusterScore
Quality AwarenessPREMIUM1.9
PatriotismCONSERVATISM1.84
Need for SecurityCONSERVATISM1.71
Urban LifestyleOPEN1.29
Career OrientationPOWER1.27
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Dashcam
CountryShare
United States37.2%
Ukraine8.9%
Malaysia6.9%

See Dashcam audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Dashcam have in United States?

Dashcam has an estimated audience of 2,674,649 people in United States, concentrated in California and Texas.

What is the gender split and age of Dashcam fans?

22.4% of Dashcam fans are female, 77.6% are male, with an average age of 44.5 years.

Which brands do Dashcam fans like most?

Dashcam fans show strongest brand affinity for Onboard camera (45.03×), Wrench (6.3×), and Haul truck (7.49×) over the country average.

Where do Dashcam fans live in United States?

Dashcam fans in United States are most concentrated in California (reach 352,273), Texas (reach 260,123), and Florida (reach 206,136). These three regions account for the largest share of the active audience.

What other brands do Dashcam fans also like?

Beyond Dashcam itself, the audience over-indexes on Wrench (6.3×), Haul truck (7.49×), Hand tool (4.85×), and Dump truck (6.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dashcam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.