Onboard camera Audience in United States
Onboard camera has an estimated audience of 600,104 people in United States. 30.8% are female, 69.2% are male, average age 43.0. Top regions: California, Texas, Louisiana. Top brand affinities: Finnair, Google News, Dashcam, AccuWeather, Max Verstappen.
The average Onboard camera fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Finnair, Google News, Dashcam, with strongest over-indexing on Finnair (675× the country average). Demographically, the Onboard camera audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Onboard camera fans
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 43.0 |
| Estimated audience size | 600,104 |
Audience persona
The typical Onboard camera fan in United States is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 12,694 | 0.19× |
| Texas | 9,806 | 0.19× |
| Louisiana | 9,570 | 1.24× |
| Arkansas | 9,562 | 1.93× |
| Oklahoma | 9,352 | 1.4× |
| Florida | 9,205 | 0.23× |
| Kentucky | 9,203 | 1.22× |
| Alabama | 8,909 | 1.06× |
| Tennessee | 8,487 | 0.71× |
| South Carolina | 8,426 | 0.93× |
| Indiana | 8,210 | 0.75× |
| Missouri | 7,951 | 0.82× |
| Iowa | 7,792 | 1.58× |
| North Carolina | 7,634 | 0.42× |
| Ohio | 7,603 | 0.41× |
| Georgia | 7,572 | 0.41× |
| Michigan | 7,569 | 0.48× |
| Wisconsin | 7,528 | 0.83× |
| North Dakota | 7,429 | 6.03× |
| Illinois | 7,334 | 0.37× |
| Arizona | 7,250 | 0.59× |
| New York | 7,234 | 0.22× |
| Pennsylvania | 7,218 | 0.36× |
| Nebraska | 7,170 | 2.38× |
| Connecticut | 7,159 | 1.19× |
| New Mexico | 7,132 | 2.37× |
| Nevada | 7,109 | 1.22× |
| Utah | 6,976 | 1.3× |
| Virginia | 6,931 | 0.47× |
| Maryland | 6,897 | 0.67× |
| New Jersey | 6,880 | 0.45× |
| Minnesota | 6,726 | 0.78× |
| Massachusetts | 6,657 | 0.56× |
| Washington | 6,499 | 0.54× |
| Colorado | 6,481 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google News | 19.42× | News |
| Dashcam | 54.55× | Cars & Mobility |
| AccuWeather | 16.31× | Home & Garden |
| Max Verstappen | 30.12× | Sports |
| StubHub | 16.02× | Travel & Leisure |
| Clint Eastwood | 12.97× | Movies & TV |
| DocuSign | 15.39× | Technology & Electronics |
| OpenTable | 16.18× | Food & Beverages |
| Flickr | 12.78× | Internet & Social Media |
| Robert Pattinson | 15.08× | Movies & TV |
| Idris Elba | 16.3× | Movies & TV |
| Lewis Hamilton | 15× | Sports |
| Michelle Pfeiffer | 13.36× | Movies & TV |
| Telegram | 14.84× | Internet & Social Media |
| Liam Neeson | 11.43× | Movies & TV |
| Choice Hotels | 18.49× | Travel & Leisure |
| Aruba | 19.38× | Travel & Leisure |
| Rebecca Ferguson | 17× | Movies & TV |
| GoDaddy | 14.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.25 |
| Individualism | JOY | 2.24 |
| Convenience Orientation | PREMIUM | 2.11 |
| Spirituality | BALANCE | 1.86 |
| Early Adopter Mentality | POWER | 1.82 |
| Career Orientation | POWER | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.6% |
| Australia | 9.0% |
| United Kingdom | 7.3% |
See Onboard camera audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Onboard camera have in United States?
Onboard camera has an estimated audience of 600,104 people in United States, concentrated in California and Texas.
What is the gender split and age of Onboard camera fans?
30.8% of Onboard camera fans are female, 69.2% are male, with an average age of 43.0 years.
Which brands do Onboard camera fans like most?
Onboard camera fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and Dashcam (54.55×) over the country average.
Where do Onboard camera fans live in United States?
Onboard camera fans in United States are most concentrated in California (reach 12,694), Texas (reach 9,806), and Louisiana (reach 9,570). These three regions account for the largest share of the active audience.
What other brands do Onboard camera fans also like?
Beyond Onboard camera itself, the audience over-indexes on Google News (19.42×), Dashcam (54.55×), AccuWeather (16.31×), and Max Verstappen (30.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Onboard camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.