Rascasse Audience Intelligence

Onboard camera Audience in United States

A data profile of the people who buy, follow and care about Onboard camera in United States — modelled from more than twelve digital signal sources. Onboard camera has an estimated audience of 600,104 people in United States.

#10634among Topic in United States#951in Cars & Mobility

The average Onboard camera fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Dashcam, Berlin Wall, with strongest over-indexing on Max Verstappen (32.16× the country average).

Demographically, the Onboard camera audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.

The typical Onboard camera fan in United States is more male, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onboard camera profile in United States.

Audience size
600K
in United States
Gender
30.8%♀
69.2% male
Age
43.0
average years
Country rank
#32811
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Onboard camera fans

30.8% are female, 69.2% are male, average age 43.0.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Onboard camera audience in United States
MetricValue
Female30.8%
Male69.2%
Average age43.0
Estimated audience size600,104
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Onboard camera audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4921%
50+31%
Fig. 04

Worldwide distribution

68.6%

of the worldwide Onboard camera audience comes from United States.

Worldwide audience distribution share by country for Onboard camera
CountryShare
United States68.6%
Australia9.0%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onboard camera audience in United States is strongest.

Fig. 05

Top regions by affinity

Onboard camera fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.58×
02New Mexico~3K1.15×
03Nebraska~3K1.15×
04Arkansas~5K1.10×
05Iowa~5K1.06×
06Oklahoma~7K1.04×
07Louisiana~8K1.03×
08Utah~6K1.03×
09Kentucky~8K1.02×
10Connecticut~6K1.02×
11Nevada~6K1.02×
12Alabama~8K1.01×
13South Carolina~9K0.99×
14Missouri~9K0.98×
15Wisconsin~9K0.98×
16Tennessee~10K0.97×
17Indiana~10K0.97×
18Minnesota~8K0.97×
19Maryland~10K0.96×
20Colorado~9K0.96×
21Arizona~10K0.95×
22Washington~10K0.95×
23Massachusetts~10K0.95×
24Ohio~20K0.94×
25North Carolina~20K0.94×
26Michigan~10K0.94×
27New Jersey~10K0.94×
28Virginia~10K0.94×
29Pennsylvania~20K0.93×
30Georgia~20K0.93×
31Illinois~20K0.92×
32New York~30K0.91×
33Florida~40K0.90×
34Texas~50K0.89×
35California~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Onboard camera, United States
0.86×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onboard camera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onboard camera audience
#·InterestCategoryAffinity×
01DashcamCars & Mobility45.03×
02Max VerstappenSports32.16×
03Search for extraterrestrial intelligencePolitics & Society22.86×
04Berlin WallTravel & Leisure21.12×
05Lewis HamiltonSports11.50×
06Public securityPolitics & Society7.17×
07Carolina HurricanesSports6.57×
08Ryan GoslingMovies & TV6.26×
09Weather forecastingHome & Garden5.55×
10Alfa RomeoCars & Mobility5.46×
11Solar energyHome & Garden5.32×
12MotorboatCars & Mobility5.22×
13Renewable energyBusiness & Career5.14×
14Sustainable energyHome & Garden4.62×
15Rail transportTravel & Leisure4.41×
16FedExBusiness & Career3.86×
17Britney SpearsMusic & Radio3.76×
18Public transportCars & Mobility3.54×
19Discount TireShopping3.24×
20AutoZoneCars & Mobility2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onboard camera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onboard camera audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.76×
IndividualismJOY2.24×
Need for SecurityCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onboard camera audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.43×
Healthy LifestyleBALANCE0.50×
Risk AppetiteTHRILL0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Onboard camera have in United States?

Onboard camera has an estimated audience of 600,104 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Onboard camera fans?

30.8% of Onboard camera fans are female, 69.2% are male, with an average age of 43.0 years.

03

Which brands do Onboard camera fans like most?

Onboard camera fans show strongest brand affinity for Max Verstappen (32.16×), Dashcam (45.03×), and Berlin Wall (21.12×) over the country average.

04

Where do Onboard camera fans live in United States?

Onboard camera fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Onboard camera fans also like?

Beyond Onboard camera itself, the audience over-indexes on Dashcam (45.03×), Berlin Wall (21.12×), Lewis Hamilton (11.5×), and Solar energy (5.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Onboard camera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Onboard camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →