Public security Audience in United States

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Public security has an estimated audience of 9,307,205 people in United States. 54.4% are female, 45.6% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Law enforcement, Pandemic (board game), National security, Fox News Channel, Administrative law.

The average Public security fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Law enforcement, Pandemic (board game), National security, with strongest over-indexing on Law enforcement (7.59× the country average). Demographically, the Public security audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Public security fans

Demographic split for Public security audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.5
Estimated audience size9,307,205

Audience persona

The typical Public security fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Law enforcement.

Top regions in United States

Top regions ranked by reach for Public security in United States
RegionReachAffinity
California845,7870.83×
New York275,9890.53×
Texas275,8560.34×
Florida223,9050.36×
Washington, District of Columbia172,0366.15×
Maryland136,1480.85×
Virginia132,5590.58×
Pennsylvania124,6870.4×
Illinois121,1260.39×
Kentucky119,2341.02×
Georgia102,7700.36×
North Carolina94,1910.34×
Ohio93,8090.33×
New Jersey93,3750.39×
Oklahoma86,5390.84×
Massachusetts86,2480.47×
Washington84,1930.45×
Tennessee83,7730.45×
Mississippi79,6861.04×
Missouri78,4830.52×
Louisiana76,7550.64×
Minnesota74,6930.56×
Arkansas70,7910.92×
Nevada70,1720.78×
Michigan70,0400.29×
Alabama65,9510.51×
Indiana65,8440.39×
West Virginia65,7841.52×
Alaska65,6473.3×
Montana65,4032.53×
Arizona62,6180.33×
Iowa62,4910.81×
South Carolina62,3800.45×
Kansas60,7620.83×
Idaho60,7481.3×
Hawaii58,0311.45×
New Mexico57,2001.23×
Oregon56,2870.53×
Wisconsin55,7330.4×
New Hampshire54,2031.48×
Nebraska53,0771.14×
Connecticut52,9960.57×
Rhode Island52,3401.77×
Maine52,3081.57×
Utah51,6470.62×
Vermont51,4793.15×
Delaware51,1331.99×
Colorado47,9760.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public security audience
BrandAffinityCategory
Law enforcement7.59×Politics & Society
Pandemic (board game)44.31×Games
National security6×Politics & Society
Fox News Channel2.47×Movies & TV
Administrative law25.61×Politics & Society
Institute of technology4.84×Business & Career
Emergency service8.57×Health
United States1.78×Travel & Leisure
Public sector11.44×Business & Career
Court4.24×Business & Career
Business1.66×Business & Career
Wikipedia2.91×Internet & Social Media
Rock music1.87×Music & Radio
Family1.56×Kids & Family
Outdoor recreation1.52×Sports
Shooting sport3.66×Sports
Home safety10.57×Home & Garden
Emergency management4.89×Business & Career
Warriors (novel series)3.16×Literature
Fire protection8.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public security audience
TraitClusterScore
PatriotismCONSERVATISM6.76
Need for SecurityCONSERVATISM1.54
Community OrientationOPEN1.53
ExtroversionTHRILL1.36
Career OrientationPOWER1.33
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Public security
CountryShare
United States33.0%
Brazil16.2%
Mexico5.5%

See Public security audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Public security have in United States?

Public security has an estimated audience of 9,307,205 people in United States, concentrated in California and New York.

What is the gender split and age of Public security fans?

54.4% of Public security fans are female, 45.6% are male, with an average age of 43.5 years.

Which brands do Public security fans like most?

Public security fans show strongest brand affinity for Law enforcement (7.59×), Pandemic (board game) (44.31×), and National security (6×) over the country average.

Where do Public security fans live in United States?

Public security fans in United States are most concentrated in California (reach 845,787), New York (reach 275,989), and Texas (reach 275,856). These three regions account for the largest share of the active audience.

What other brands do Public security fans also like?

Beyond Public security itself, the audience over-indexes on Pandemic (board game) (44.31×), National security (6×), Fox News Channel (2.47×), and Administrative law (25.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.