Pandemic (board game) Audience in United States

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Pandemic (board game) has an estimated audience of 401,586 people in United States. 51.2% are female, 48.8% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Earthcore, Home equity, KSTP-TV, Historic site.

The average Pandemic (board game) fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Earthcore, Home equity, with strongest over-indexing on Home staging (20.41× the country average). Demographically, the Pandemic (board game) audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Pandemic (board game) fans

Demographic split for Pandemic (board game) audience in United States
MetricValue
Female51.2%
Male48.8%
Average age35.4
Estimated audience size401,586

Audience persona

The typical Pandemic (board game) fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Pandemic (board game) in United States
RegionReachAffinity
California61,8261.4×
Texas40,1171.16×
Florida29,1411.07×
New York27,0891.21×
North Carolina14,5751.21×
Illinois14,4641.08×
Georgia14,1981.15×
Pennsylvania14,0271.04×
Ohio13,2191.07×
Michigan11,4571.09×
Virginia11,3901.16×
New Jersey10,5081.03×
Washington9,7631.21×
Massachusetts8,9881.14×
Maryland8,4021.22×
Arizona8,3631.02×
Tennessee7,7830.97×
Indiana7,0530.96×
Missouri6,4701×
Minnesota6,2601.09×
Colorado6,1270.97×
South Carolina5,6590.94×
Louisiana5,5691.08×
Oregon5,5591.21×
Alabama5,3660.96×
Wisconsin5,1850.86×
Kentucky4,6540.92×
Oklahoma4,5061.01×
Nevada4,1771.08×
Connecticut4,1411.03×
Utah3,2430.9×
Kansas3,1060.98×
Mississippi3,0700.93×
Arkansas3,0210.91×
Iowa2,9750.9×
New Mexico1,8720.93×
Nebraska1,8170.9×
Hawaii1,7551.02×
West Virginia1,6970.91×
Washington, District of Columbia1,6421.36×
Idaho1,6040.8×
New Hampshire1,3310.84×
Maine1,3090.91×
Rhode Island1,0930.85×
Delaware9500.86×
Montana9220.83×
Alaska7360.86×
South Dakota6680.72×
North Dakota6670.81×
Vermont6010.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pandemic (board game) audience
BrandAffinityCategory
Home staging20.41×Home & Garden
Earthcore23.55×Literature
Home equity1.74×Home & Garden
KSTP-TV6.12×Movies & TV
Historic site3.16×Arts & Culture
Wikia2.41×Internet & Social Media
Elsword11.09×Games
JDSU1.96×Business & Career
Hibachi5.03×Food & Beverages
Monogram2.32×Home & Garden
Pai gow10.99×Games
La Jolla4.52×Travel & Leisure
Personalised Gifts2.11×Home & Garden
Noodle (Gorillaz)1.68×Music & Radio
Grammarly2.11×Business & Career
Emporium Melbourne21.48×Shopping
Berenstain Bears3.6×Literature
Mangaka1.89×Literature
Corona (band)2.53×Music & Radio
Tiffany Haddish2.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pandemic (board game) audience
TraitClusterScore
PatriotismCONSERVATISM2.62
TravellingTHRILL1.34
Quality AwarenessPREMIUM1.21
Early Adopter MentalityPOWER1.18
Design AffinityPREMIUM1.16
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Pandemic (board game)
CountryShare
Germany25.1%
United States11.9%
Italy10.8%

See Pandemic (board game) audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does Pandemic (board game) have in United States?

Pandemic (board game) has an estimated audience of 401,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Pandemic (board game) fans?

51.2% of Pandemic (board game) fans are female, 48.8% are male, with an average age of 35.4 years.

Which brands do Pandemic (board game) fans like most?

Pandemic (board game) fans show strongest brand affinity for Home staging (20.41×), Earthcore (23.55×), and Home equity (1.74×) over the country average.

Where do Pandemic (board game) fans live in United States?

Pandemic (board game) fans in United States are most concentrated in California (reach 61,826), Texas (reach 40,117), and Florida (reach 29,141). These three regions account for the largest share of the active audience.

What other brands do Pandemic (board game) fans also like?

Beyond Pandemic (board game) itself, the audience over-indexes on Earthcore (23.55×), Home equity (1.74×), KSTP-TV (6.12×), and Historic site (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pandemic (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.