Rascasse Audience Intelligence

Pandemic (board game) Audience in United States

A data profile of the people who buy, follow and care about Pandemic (board game) in United States — modelled from more than twelve digital signal sources. Pandemic (board game) has an estimated audience of 404,130 people in United States.

#14among Board game in United States#599among Video / Board Game in United States#940in Games

The average Pandemic (board game) fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Public security, Motion detector, Carcassonne (board game), with strongest over-indexing on Public security (44.31× the country average).

Demographically, the Pandemic (board game) audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pandemic (board game) fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Public security.

Category: Games · Type: Video / Board Game · Subtype: Board game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pandemic (board game) profile in United States.

Audience size
404K
in United States
Gender
51.2%♀
48.8% male
Age
35.4
average years
Country rank
#41386
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pandemic (board game) fans

51.2% are female, 48.8% are male, average age 35.4.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Pandemic (board game) audience in United States
MetricValue
Female51.2%
Male48.8%
Average age35.4
Estimated audience size404,130
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Pandemic (board game) audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Pandemic (board game) audience comes from United States.

Worldwide audience distribution share by country for Pandemic (board game)
CountryShare
Germany24.9%
United States11.8%
Italy11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pandemic (board game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pandemic (board game) fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~20K1.58×
02Texas~40K1.28×
03California~60K1.27×
04Maryland~8K1.19×
05Virginia~10K1.17×
06Washington, District of Columbia~1K1.17×
07Alaska<1K1.10×
08Georgia~10K1.09×
09Oregon~5K1.09×
10New York~20K1.08×
11Washington~9K1.08×
12Louisiana~6K1.08×
13Kentucky~5K1.07×
14Hawaii~2K1.06×
15Illinois~10K1.04×
16Nevada~4K1.04×
17Minnesota~6K1.03×
18Pennsylvania~10K1.02×
19Massachusetts~8K1.02×
20Oklahoma~5K1.02×
21Kansas~3K1.02×
22Michigan~10K1.01×
23Arizona~8K1.01×
24Indiana~7K1.01×
25South Carolina~6K1.00×
26Connecticut~4K1.00×
27New Mexico~2K1.00×
28Ohio~10K0.99×
29Missouri~6K0.98×
30Nebraska~2K0.98×
31Alabama~5K0.97×
32Mississippi~3K0.97×
33West Virginia~2K0.97×
34Florida~30K0.96×
35Arkansas~3K0.96×
36North Dakota<1K0.96×
37New Jersey~10K0.95×
38Iowa~3K0.93×
39Montana~1K0.93×
40Tennessee~7K0.92×
41Maine~1K0.92×
42Rhode Island~1K0.91×
43Delaware~1K0.91×
44Colorado~6K0.90×
45Vermont<1K0.90×
46Wisconsin~5K0.89×
47Utah~3K0.89×
48Idaho~2K0.88×
49New Hampshire~1K0.86×
50South Dakota<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Pandemic (board game), United States
0.86×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pandemic (board game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pandemic (board game) audience
#·InterestCategoryAffinity×
01The Settlers of CatanGames261.82×
02Carcassonne (board game)Games153.11×
03Motion detectorHome & Garden95.41×
04Public securityPolitics & Society44.31×
05Mulberry (company)Fashion & Accessoires44.04×
06Exploding KittensGames36.81×
07CheckersFood & Beverages29.85×
08Nanny McPheeMovies & TV19.66×
09Saving Private RyanMovies & TV18.47×
10Armageddon (1998 film)Movies & TV16.23×
11Action role-playing gameGames12.69×
12ScrabbleGames10.41×
13Piggly WigglyFood & Beverages9.83×
14BeetlejuiceMovies & TV9.76×
15PatreonInternet & Social Media7.50×
16Scale modelKids & Family6.97×
17Collectible card gameGames5.87×
18Strategy gamesGames4.90×
19Tabletop gameGames4.15×
20RedditInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pandemic (board game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pandemic (board game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.03×
Convenience OrientationPREMIUM1.59×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pandemic (board game) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Sports ActivityPOWER0.86×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pandemic (board game) have in United States?

Pandemic (board game) has an estimated audience of 404,130 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pandemic (board game) fans?

51.2% of Pandemic (board game) fans are female, 48.8% are male, with an average age of 35.4 years.

03

Which brands do Pandemic (board game) fans like most?

Pandemic (board game) fans show strongest brand affinity for Public security (44.31×), Motion detector (95.41×), and Carcassonne (board game) (153.11×) over the country average.

04

Where do Pandemic (board game) fans live in United States?

Pandemic (board game) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pandemic (board game) fans also like?

Beyond Pandemic (board game) itself, the audience over-indexes on Motion detector (95.41×), Carcassonne (board game) (153.11×), Checkers (29.85×), and Beetlejuice (9.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Board game audiences in United States

See Pandemic (board game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pandemic (board game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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