Motion detector Audience in United States

Motion detector logo

Motion detector has an estimated audience of 1,248,382 people in United States. 36.2% are female, 63.8% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Anti-theft system, Alarm device, Home safety, Pandemic (board game), Wireless security camera.

The average Motion detector fan in United States is 48.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anti-theft system, Alarm device, Home safety, with strongest over-indexing on Anti-theft system (57.96× the country average). Demographically, the Motion detector audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Motion detector fans

Demographic split for Motion detector audience in United States
MetricValue
Female36.2%
Male63.8%
Average age48.1
Estimated audience size1,248,382

Audience persona

The typical Motion detector fan in United States is more male, around 48.1 years old, with strong Need for Security tendencies and a notable affinity for Anti-theft system.

Top regions in United States

Top regions ranked by reach for Motion detector in United States
RegionReachAffinity
California146,0421.06×
Texas123,8671.15×
Florida85,3501.01×
New York73,1781.05×
Georgia46,5651.21×
North Carolina46,4811.24×
Pennsylvania43,0701.02×
Ohio42,2801.1×
Illinois41,7711×
Michigan34,7161.06×
Virginia33,3401.1×
New Jersey27,3670.86×
Washington25,8511.03×
Arizona24,7200.97×
Tennessee24,4590.98×
Missouri23,7211.18×
Indiana23,6611.04×
Massachusetts23,5100.96×
Alabama22,6001.3×
Louisiana21,9491.36×
South Carolina21,8901.17×
Colorado19,5971×
Kentucky18,6791.19×
Maryland18,0560.84×
Minnesota17,2010.96×
Wisconsin16,1960.86×
Oklahoma14,6141.05×
Oregon13,9590.98×
Connecticut12,7851.02×
Arkansas12,2271.19×
Mississippi11,5781.13×
Utah10,6190.95×
Nevada9,8110.81×
Kansas9,3280.95×
Iowa8,5400.83×
West Virginia7,5751.3×
New Mexico6,5141.04×
Nebraska5,9660.95×
Idaho5,1630.82×
Hawaii5,0910.95×
Maine4,3020.96×
New Hampshire4,1610.85×
Delaware3,0840.9×
Montana2,9810.86×
Rhode Island2,8700.72×
Washington, District of Columbia2,5050.67×
North Dakota2,2620.88×
Vermont2,2581.03×
Alaska2,1600.81×
South Dakota2,0130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motion detector audience
BrandAffinityCategory
Anti-theft system57.96×Cars & Mobility
Alarm device49.88×Home & Garden
Home safety39.42×Home & Garden
Pandemic (board game)95.41×Games
Wireless security camera69.03×Technology & Electronics
SimpliSafe29.16×Home & Garden
Hikvision81.36×Home & Garden
Wireless security86.3×Technology & Electronics
Virtual assistant16.59×Technology & Electronics
Sensor12.98×Technology & Electronics
Surveillance11.42×Home & Garden
Security alarm13.92×Home & Garden
National security5.72×Politics & Society
Door security29.51×Technology & Electronics
IP camera42.72×Home & Garden
Craigslist3.17×Shopping
Smart lock16.05×Technology & Electronics
Stucco15.89×Home & Garden
Menards3.51×Home & Garden
Half-Life (video game)35.29×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motion detector audience
TraitClusterScore
Need for SecurityCONSERVATISM4.34
TravellingTHRILL2
Quality AwarenessPREMIUM1.68
DIY MentalityTHRILL1.58
Convenience OrientationPREMIUM1.51
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Motion detector
CountryShare
United States19.4%
Romania7.2%
United Kingdom6.4%

See Motion detector audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Motion detector have in United States?

Motion detector has an estimated audience of 1,248,382 people in United States, concentrated in California and Texas.

What is the gender split and age of Motion detector fans?

36.2% of Motion detector fans are female, 63.8% are male, with an average age of 48.1 years.

Which brands do Motion detector fans like most?

Motion detector fans show strongest brand affinity for Anti-theft system (57.96×), Alarm device (49.88×), and Home safety (39.42×) over the country average.

Where do Motion detector fans live in United States?

Motion detector fans in United States are most concentrated in California (reach 146,042), Texas (reach 123,867), and Florida (reach 85,350). These three regions account for the largest share of the active audience.

What other brands do Motion detector fans also like?

Beyond Motion detector itself, the audience over-indexes on Alarm device (49.88×), Home safety (39.42×), Pandemic (board game) (95.41×), and Wireless security camera (69.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motion detector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.