Rascasse Audience Intelligence

SimpliSafe Target Market in United States

A data profile of the people who buy, follow and care about SimpliSafe in United States — modelled from more than twelve digital signal sources. SimpliSafe has an estimated audience of 2,475,124 people in United States.

#1206among Brand in United States#709in Home & Garden

The average SimpliSafe fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Information security, Motion detector, IP camera, with strongest over-indexing on Information security (37.8× the country average).

Demographically, the SimpliSafe audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SimpliSafe fan in United States is balanced, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Information security.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SimpliSafe profile in United States.

Audience size
2.5M
in United States
Gender
46.5%♀
53.5% male
Age
42.6
average years
Country rank
#12001
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SimpliSafe

46.5% are female, 53.5% are male, average age 42.6.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for SimpliSafe audience in United States
MetricValue
Female46.5%
Male53.5%
Average age42.6
Estimated audience size2,475,124
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the SimpliSafe audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3924%
40-4927%
50+23%
Fig. 04

Worldwide distribution

94.9%

of the worldwide SimpliSafe audience comes from United States.

Worldwide audience distribution share by country for SimpliSafe
CountryShare
United States94.9%
United Kingdom2.6%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SimpliSafe audience in United States is strongest.

Fig. 05

Top regions by affinity

SimpliSafe customers by region in United States
#RegionReachAffinity×
01Alabama~50K1.37×
02North Carolina~100K1.35×
03South Carolina~50K1.31×
04Georgia~100K1.30×
05Indiana~60K1.30×
06Tennessee~60K1.29×
07Ohio~90K1.21×
08Virginia~70K1.21×
09Massachusetts~60K1.20×
10Missouri~50K1.20×
11Colorado~50K1.20×
12New Hampshire~10K1.16×
13Kansas~20K1.15×
14Oklahoma~30K1.13×
15Kentucky~40K1.12×
16Arkansas~20K1.12×
17Washington~50K1.07×
18Delaware~7K1.04×
19New Mexico~10K1.03×
20Maryland~40K1.02×
21Maine~9K1.00×
22Alaska~5K0.99×
23Oregon~30K0.98×
24West Virginia~10K0.98×
25Connecticut~20K0.97×
26Arizona~50K0.96×
27Mississippi~20K0.96×
28Montana~7K0.96×
29Louisiana~30K0.94×
30Nevada~20K0.94×
31Illinois~80K0.93×
32Vermont~4K0.93×
33Pennsylvania~80K0.92×
34Florida~200K0.91×
35Minnesota~30K0.91×
36Texas~200K0.90×
37Idaho~10K0.89×
38Nebraska~10K0.88×
39Michigan~60K0.87×
40Iowa~20K0.87×
41Rhode Island~7K0.86×
42Washington, District of Columbia~6K0.86×
43New Jersey~50K0.85×
44Utah~20K0.83×
45California~200K0.82×
46South Dakota~5K0.79×
47North Dakota~4K0.77×
48Wisconsin~30K0.74×
49New York~90K0.68×
50Hawaii~6K0.57×
Fig. 06

Affinity by region

Affinity by region — SimpliSafe, United States
0.57×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SimpliSafe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SimpliSafe audience
#·InterestCategoryAffinity×
01IP cameraHome & Garden54.97×
02Information securityBusiness & Career37.80×
03Motion detectorHome & Garden29.16×
04Internet safetyInternet & Social Media20.16×
05RonaldinhoSports20.00×
06Pep GuardiolaSports20.00×
07Gareth BaleSports20.00×
08SC FreiburgSports20.00×
09Antoine GriezmannSports17.50×
10Kevin De BruyneSports14.38×
11USB Type-CTechnology & Electronics12.89×
12LavazzaFood & Beverages11.71×
13Security alarmHome & Garden9.28×
14Travel BloggerTravel & Leisure7.86×
15Computer securityBusiness & Career6.57×
16NASDAQBusiness & Career5.05×
17Hardware storeHome & Garden2.50×
18United Parcel ServiceBusiness & Career2.23×
19FedExBusiness & Career2.20×
20Wendy'sFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SimpliSafe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SimpliSafe audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM6.34×
Quality AwarenessPREMIUM2.28×
TravellingTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SimpliSafe audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.79×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SimpliSafe's target market in United States?

SimpliSafe's target market in United States covers an estimated 2,475,124 people, concentrated in California and Texas.

02

What is the gender split and age of SimpliSafe customers?

46.5% of the SimpliSafe audience are female, 53.5% are male, with an average age of 42.6 years.

03

Which brands do SimpliSafe fans like most?

SimpliSafe fans show strongest brand affinity for Information security (37.8×), Motion detector (29.16×), and IP camera (54.97×) over the country average.

04

Where do SimpliSafe fans live in United States?

SimpliSafe fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SimpliSafe fans also like?

Beyond SimpliSafe itself, the audience over-indexes on Motion detector (29.16×), IP camera (54.97×), Ronaldinho (20×), and NASDAQ (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See SimpliSafe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SimpliSafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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