SimpliSafe Audience in United States

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SimpliSafe has an estimated audience of 2,505,260 people in United States. 46.5% are female, 53.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Stucco, Governor of Michigan, Urban horticulture, The Journey (1959 film), Emperor Entertainment Group.

The average SimpliSafe fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stucco, Governor of Michigan, Urban horticulture, with strongest over-indexing on Stucco (7.19× the country average). Demographically, the SimpliSafe audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of SimpliSafe fans

Demographic split for SimpliSafe audience in United States
MetricValue
Female46.5%
Male53.5%
Average age42.6
Estimated audience size2,505,260

Audience persona

The typical SimpliSafe fan in United States is balanced, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Stucco.

Top regions in United States

Top regions ranked by reach for SimpliSafe in United States
RegionReachAffinity
California240,9330.87×
Texas205,8130.96×
Florida155,2500.92×
North Carolina106,1841.41×
Georgia103,3251.34×
New York99,2790.71×
Ohio95,4511.24×
Illinois80,8570.97×
Pennsylvania79,4550.94×
Virginia77,2951.27×
Tennessee65,3341.3×
Massachusetts61,3071.24×
Indiana61,0351.33×
Michigan59,3540.91×
Washington56,4951.12×
New Jersey55,7670.88×
Arizona49,3790.97×
Missouri49,1951.22×
Alabama48,7101.39×
Colorado48,1781.22×
South Carolina47,7911.27×
Maryland44,8211.04×
Kentucky34,5421.1×
Minnesota33,4710.93×
Oklahoma31,7341.14×
Louisiana29,4930.91×
Oregon29,0341.01×
Wisconsin28,7060.76×
Connecticut24,4640.97×
Nevada23,2720.96×
Kansas23,0301.17×
Arkansas22,7031.1×
Utah18,9890.85×
Mississippi18,8180.91×
Iowa18,2190.88×
New Mexico13,0851.04×
New Hampshire10,9041.1×
Nebraska10,7810.86×
Idaho10,4300.83×
West Virginia10,4210.89×
Maine8,4980.95×
Delaware6,9691.01×
Montana6,4700.93×
Rhode Island6,3840.8×
Washington, District of Columbia6,3810.85×
Hawaii5,5360.51×
Alaska4,9440.92×
South Dakota4,0990.71×
Vermont3,9360.89×
North Dakota3,5900.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SimpliSafe audience
BrandAffinityCategory
Stucco7.19×Home & Garden
Governor of Michigan8.25×Politics & Society
Urban horticulture3.89×Home & Garden
The Journey (1959 film)16.42×Movies & TV
Emperor Entertainment Group10.5×Business & Career
Bully (2011 film)5.48×Movies & TV
Vocal harmony3.6×Music & Radio
El Paso County, Colorado9.4×Travel & Leisure
Goop3.62×Internet & Social Media
Grinch2.62×Movies & TV
Wok4.14×Food & Beverages
Hibachi4.41×Food & Beverages
Home staging2.9×Home & Garden
JDSU1.68×Business & Career
Eli Lilly4.09×Health
Jesse Plemons1.82×Movies & TV
Hipster4.79×Politics & Society
Hebe3.24×Home & Garden
Nebraska Cornhuskers football1.79×Sports
Wikia1.66×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SimpliSafe audience
TraitClusterScore
Need for SecurityCONSERVATISM5.65
Quality AwarenessPREMIUM2.31
TravellingTHRILL1.99
Convenience OrientationPREMIUM1.27
DIY MentalityTHRILL1.25
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for SimpliSafe
CountryShare
United States94.9%
United Kingdom2.7%
Canada0.8%

See SimpliSafe audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does SimpliSafe have in United States?

SimpliSafe has an estimated audience of 2,505,260 people in United States, concentrated in California and Texas.

What is the gender split and age of SimpliSafe fans?

46.5% of SimpliSafe fans are female, 53.5% are male, with an average age of 42.6 years.

Which brands do SimpliSafe fans like most?

SimpliSafe fans show strongest brand affinity for Stucco (7.19×), Governor of Michigan (8.25×), and Urban horticulture (3.89×) over the country average.

Where do SimpliSafe fans live in United States?

SimpliSafe fans in United States are most concentrated in California (reach 240,933), Texas (reach 205,813), and Florida (reach 155,250). These three regions account for the largest share of the active audience.

What other brands do SimpliSafe fans also like?

Beyond SimpliSafe itself, the audience over-indexes on Governor of Michigan (8.25×), Urban horticulture (3.89×), The Journey (1959 film) (16.42×), and Emperor Entertainment Group (10.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SimpliSafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.