A data profile of the people who buy, follow and care about USB Type-C in United States — modelled from more than twelve digital signal sources. USB Type-C has an estimated audience of 1,167,158 people in United States.
The average USB Type-C fan in United States is 39.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include DJ mixer, Google Docs, Analog synthesizer, with strongest over-indexing on DJ mixer (53.24× the country average).
Demographically, the USB Type-C audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical USB Type-C fan in United States is more male, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for DJ mixer.
The key figures that characterise the USB Type-C profile in United States.
24.9% are female, 75.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 39.6 |
| Estimated audience size | 1,167,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide USB Type-C audience comes from United States.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.6% |
| Taiwan | 6.3% |
Where the USB Type-C audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~5K | 1.36× | |
| 02 | California | ~200K | 1.33× | |
| 03 | Hawaii | ~7K | 1.32× | |
| 04 | Massachusetts | ~30K | 1.28× | |
| 05 | Oregon | ~20K | 1.23× | |
| 06 | Washington | ~30K | 1.22× | |
| 07 | New York | ~80K | 1.18× | |
| 08 | Vermont | ~2K | 1.16× | |
| 09 | Illinois | ~40K | 1.13× | |
| 10 | New Hampshire | ~5K | 1.13× | |
| 11 | Virginia | ~30K | 1.12× | |
| 12 | Maryland | ~20K | 1.10× | |
| 13 | Connecticut | ~10K | 1.09× | |
| 14 | Maine | ~5K | 1.08× | |
| 15 | Alaska | ~3K | 1.08× | |
| 16 | New Jersey | ~30K | 1.05× | |
| 17 | Colorado | ~20K | 1.05× | |
| 18 | Minnesota | ~20K | 1.05× | |
| 19 | Utah | ~10K | 1.04× | |
| 20 | Florida | ~80K | 1.03× | |
| 21 | Pennsylvania | ~40K | 1.02× | |
| 22 | Rhode Island | ~4K | 1.01× | |
| 23 | North Carolina | ~40K | 1.00× | |
| 24 | Texas | ~100K | 0.99× | |
| 25 | Georgia | ~40K | 0.99× | |
| 26 | Arizona | ~20K | 0.99× | |
| 27 | Nevada | ~10K | 0.99× | |
| 28 | Nebraska | ~6K | 0.96× | |
| 29 | Ohio | ~30K | 0.95× | |
| 30 | Tennessee | ~20K | 0.94× | |
| 31 | Michigan | ~30K | 0.93× | |
| 32 | Louisiana | ~10K | 0.92× | |
| 33 | Idaho | ~5K | 0.92× | |
| 34 | Indiana | ~20K | 0.91× | |
| 35 | Wisconsin | ~20K | 0.91× | |
| 36 | Iowa | ~9K | 0.91× | |
| 37 | Delaware | ~3K | 0.91× | |
| 38 | Kansas | ~8K | 0.90× | |
| 39 | Montana | ~3K | 0.90× | |
| 40 | Arkansas | ~9K | 0.89× | |
| 41 | Oklahoma | ~10K | 0.88× | |
| 42 | North Dakota | ~2K | 0.88× | |
| 43 | Missouri | ~20K | 0.87× | |
| 44 | New Mexico | ~5K | 0.87× | |
| 45 | Kentucky | ~10K | 0.86× | |
| 46 | South Carolina | ~10K | 0.85× | |
| 47 | Alabama | ~10K | 0.85× | |
| 48 | Mississippi | ~8K | 0.83× | |
| 49 | South Dakota | ~2K | 0.83× | |
| 50 | West Virginia | ~4K | 0.80× |
The strongest cross-interests of the USB Type-C audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data cable | Technology & Electronics | 83.32× | ||
| 02 | Analog synthesizer | Music & Radio | 56.23× | ||
| 03 | DJ mixer | Music & Radio | 53.24× | ||
| 04 | Lightning (connector) | Technology & Electronics | 51.25× | ||
| 05 | Mobile phones and driving safety | Politics & Society | 38.88× | ||
| 06 | School of Nursing and Health Studies | Topic | 34.72× | ||
| 07 | Chiang Mai Province | Travel & Leisure | 34.05× | ||
| 08 | Air Bud | Movies & TV | 26.14× | ||
| 09 | Memory card | Technology & Electronics | 25.07× | ||
| 10 | Sound system (DJ) | Music & Radio | 24.74× | ||
| 11 | Photo sharing | Internet & Social Media | 24.66× | ||
| 12 | HDMI | Technology & Electronics | 18.22× | ||
| 13 | Bill Pullman | Movies & TV | 14.67× | ||
| 14 | SimpliSafe | Home & Garden | 12.89× | ||
| 15 | Projectors | Technology & Electronics | 11.00× | ||
| 16 | Battery charger | Home & Garden | 8.76× | ||
| 17 | Google Docs | Internet & Social Media | 6.18× | ||
| 18 | Display device | Technology & Electronics | 6.02× | ||
| 19 | Google Drive | Technology & Electronics | 5.51× | ||
| 20 | Cameras | Technology & Electronics | 3.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.93× | |
| Early Adopter Mentality | POWER | 1.84× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Community Orientation | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.87× |
USB Type-C has an estimated audience of 1,167,158 people in United States, concentrated in California and Texas.
24.9% of USB Type-C fans are female, 75.1% are male, with an average age of 39.6 years.
USB Type-C fans show strongest brand affinity for DJ mixer (53.24×), Google Docs (6.18×), and Analog synthesizer (56.23×) over the country average.
USB Type-C fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond USB Type-C itself, the audience over-indexes on Google Docs (6.18×), Analog synthesizer (56.23×), Google Drive (5.51×), and Sound system (DJ) (24.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for USB Type-C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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