USB Type-C Audience in United States

USB Type-C logo

USB Type-C has an estimated audience of 1,167,158 people in United States. 24.9% are female, 75.1% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: DJ mixer, Google Docs, Analog synthesizer, Google Drive, Sound system (DJ).

The average USB Type-C fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DJ mixer, Google Docs, Analog synthesizer, with strongest over-indexing on DJ mixer (53.24× the country average). Demographically, the USB Type-C audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of USB Type-C fans

Demographic split for USB Type-C audience in United States
MetricValue
Female24.9%
Male75.1%
Average age39.6
Estimated audience size1,167,158

Audience persona

The typical USB Type-C fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DJ mixer.

Top regions in United States

Top regions ranked by reach for USB Type-C in United States
RegionReachAffinity
California179,1071.4×
Texas105,2811.05×
Florida83,3401.05×
New York81,0431.24×
Illinois46,2471.19×
Pennsylvania41,4061.05×
North Carolina36,8241.05×
Georgia36,8081.02×
Ohio35,1390.98×
Virginia32,8991.16×
New Jersey32,4001.09×
Massachusetts30,2871.32×
Washington29,6241.27×
Michigan28,8570.95×
Arizona23,9241×
Maryland22,1351.1×
Tennessee22,0870.94×
Indiana20,0030.94×
Colorado19,7451.07×
Minnesota17,8631.07×
Oregon16,6681.25×
Missouri16,5910.88×
Wisconsin16,1630.92×
South Carolina15,0290.86×
Louisiana13,6580.91×
Alabama13,6160.84×
Connecticut12,8471.1×
Kentucky12,5450.86×
Oklahoma11,4370.88×
Nevada11,3421×
Utah10,9691.05×
Iowa8,5160.89×
Arkansas8,3320.87×
Kansas8,3150.9×
Mississippi7,4600.78×
Hawaii6,6561.33×
Nebraska5,4570.93×
Idaho5,2150.89×
New Hampshire5,0781.1×
New Mexico4,7810.82×
Washington, District of Columbia4,7221.35×
Maine4,4331.06×
West Virginia3,9100.72×
Rhode Island3,5640.96×
Delaware2,7720.86×
Montana2,7210.84×
Alaska2,5431.02×
Vermont2,3021.12×
South Dakota1,9820.73×
North Dakota1,8790.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USB Type-C audience
BrandAffinityCategory
DJ mixer53.24×Music & Radio
Google Docs6.18×Internet & Social Media
Analog synthesizer56.23×Music & Radio
Google Drive5.51×Technology & Electronics
Sound system (DJ)24.74×Music & Radio
Memory card25.07×Technology & Electronics
Bill Pullman14.67×Movies & TV
Lightning (connector)51.25×Technology & Electronics
HDMI18.22×Technology & Electronics
Projectors11×Technology & Electronics
School of Nursing and Health Studies34.72×
Chiang Mai Province34.05×Travel & Leisure
Mobile phones and driving safety38.88×Politics & Society
Photo sharing24.66×Internet & Social Media
Display device6.02×Technology & Electronics
Battery charger8.76×Home & Garden
Cameras3.25×Technology & Electronics
Data cable83.32×Technology & Electronics
SimpliSafe12.89×Home & Garden
Air Bud26.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USB Type-C audience
TraitClusterScore
Early Adopter MentalityPOWER2.81
Luxury OrientationPREMIUM1.9
Need for SecurityCONSERVATISM1.73
Risk AppetiteTHRILL1.52
Convenience OrientationPREMIUM1.51
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for USB Type-C
CountryShare
United States16.9%
Japan6.7%
Taiwan6.3%

See USB Type-C audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does USB Type-C have in United States?

USB Type-C has an estimated audience of 1,167,158 people in United States, concentrated in California and Texas.

What is the gender split and age of USB Type-C fans?

24.9% of USB Type-C fans are female, 75.1% are male, with an average age of 39.6 years.

Which brands do USB Type-C fans like most?

USB Type-C fans show strongest brand affinity for DJ mixer (53.24×), Google Docs (6.18×), and Analog synthesizer (56.23×) over the country average.

Where do USB Type-C fans live in United States?

USB Type-C fans in United States are most concentrated in California (reach 179,107), Texas (reach 105,281), and Florida (reach 83,340). These three regions account for the largest share of the active audience.

What other brands do USB Type-C fans also like?

Beyond USB Type-C itself, the audience over-indexes on Google Docs (6.18×), Analog synthesizer (56.23×), Google Drive (5.51×), and Sound system (DJ) (24.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USB Type-C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.