Chiang Mai Province Audience in United States

Chiang Mai Province logo

Chiang Mai Province has an estimated audience of 531,894 people in United States. 65.0% are female, 35.0% are male, average age 38.3. Top regions: Florida, Texas, California. Top brand affinities: Stamp collecting, Hibachi, Historic site, Mothercare, Goop.

The average Chiang Mai Province fan in United States is 38.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Stamp collecting, Hibachi, Historic site, with strongest over-indexing on Stamp collecting (12.54× the country average). Demographically, the Chiang Mai Province audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Chiang Mai Province fans

Demographic split for Chiang Mai Province audience in United States
MetricValue
Female65.0%
Male35.0%
Average age38.3
Estimated audience size531,894

Audience persona

The typical Chiang Mai Province fan in United States is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Chiang Mai Province in United States
RegionReachAffinity
Florida149,4444.15×
Texas137,7743.01×
California127,9682.19×
New York15,7760.53×
Georgia9,8400.6×
Arizona8,5650.79×
Oklahoma6,9971.18×
New Jersey5,6890.42×
Missouri5,6360.66×
Illinois5,5990.32×
Tennessee5,3470.5×
Pennsylvania5,1160.29×
North Carolina5,1100.32×
Mississippi5,0861.16×
Louisiana4,5220.66×
Arkansas4,5191.03×
Virginia4,3670.34×
Kentucky4,3490.65×
Colorado4,3380.52×
Alabama4,2100.57×
Indiana4,2030.43×
Ohio4,1910.26×
South Carolina3,9820.5×
Kansas3,8780.93×
Idaho3,8781.45×
Washington3,8390.36×
Maryland3,8020.42×
Minnesota3,7080.49×
Hawaii3,7041.62×
Iowa3,6820.84×
Montana3,6532.48×
Oregon3,5930.59×
Michigan3,5770.26×
Wisconsin3,5570.44×
North Dakota3,5113.21×
New Hampshire3,4601.65×
Nebraska3,3881.27×
Connecticut3,3830.63×
New Mexico3,3701.26×
Nevada3,3590.65×
Utah3,2970.69×
Massachusetts3,1460.3×
Delaware2,9922.04×
Washington, District of Columbia2,1601.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chiang Mai Province audience
BrandAffinityCategory
Stamp collecting12.54×Home & Garden
Hibachi15.5×Food & Beverages
Historic site7.35×Arts & Culture
Mothercare5.38×Kids & Family
Goop8.14×Internet & Social Media
Fairy godmother10.76×Literature
Google Home8.35×Technology & Electronics
Elsword20×Games
Vocal harmony5.26×Music & Radio
headspace10.74×Health
Governor of Michigan8.09×Politics & Society
Grinch4.29×Movies & TV
Cherish (group)11.36×Music & Radio
Home equity2.01×Home & Garden
Voter registration4.84×Politics & Society
Hipster9.6×Politics & Society
Nationality2.02×Politics & Society
Combat sport1.51×Sports
South Yorkshire13.47×Travel & Leisure
Wok6.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chiang Mai Province audience
TraitClusterScore
TravellingTHRILL1.9
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.51
SpiritualityBALANCE1.49
Price SensitivityPREMIUM1.44
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Chiang Mai Province
CountryShare
Thailand39.7%
United States12.1%
Japan10.7%

See Chiang Mai Province audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Chiang Mai Province have in United States?

Chiang Mai Province has an estimated audience of 531,894 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Chiang Mai Province fans?

65.0% of Chiang Mai Province fans are female, 35.0% are male, with an average age of 38.3 years.

Which brands do Chiang Mai Province fans like most?

Chiang Mai Province fans show strongest brand affinity for Stamp collecting (12.54×), Hibachi (15.5×), and Historic site (7.35×) over the country average.

Where do Chiang Mai Province fans live in United States?

Chiang Mai Province fans in United States are most concentrated in Florida (reach 149,444), Texas (reach 137,774), and California (reach 127,968). These three regions account for the largest share of the active audience.

What other brands do Chiang Mai Province fans also like?

Beyond Chiang Mai Province itself, the audience over-indexes on Hibachi (15.5×), Historic site (7.35×), Mothercare (5.38×), and Goop (8.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chiang Mai Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.