Rascasse Audience Intelligence

Chiang Mai Province Audience in United States

A data profile of the people who buy, follow and care about Chiang Mai Province in United States — modelled from more than twelve digital signal sources. Chiang Mai Province has an estimated audience of 531,894 people in United States.

#3663among POI in United States#2824in Travel & Leisure

The average Chiang Mai Province fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bangkok Airways, Ko Samui, Bangkok, with strongest over-indexing on Bangkok Airways (224.49× the country average).

Demographically, the Chiang Mai Province audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chiang Mai Province fan in United States is more female, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Bangkok Airways.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chiang Mai Province profile in United States.

Audience size
532K
in United States
Gender
65.0%♀
35.0% male
Age
38.3
average years
Country rank
#35347
POI in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chiang Mai Province fans

65.0% are female, 35.0% are male, average age 38.3.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Chiang Mai Province audience in United States
MetricValue
Female65.0%
Male35.0%
Average age38.3
Estimated audience size531,894
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Chiang Mai Province audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Chiang Mai Province audience comes from United States.

Worldwide audience distribution share by country for Chiang Mai Province
CountryShare
Thailand39.7%
United States12.1%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chiang Mai Province audience in United States is strongest.

Fig. 05

Top regions by affinity

Chiang Mai Province fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.15×
02Washington, District of Columbia~2K1.14×
03Montana~2K1.14×
04Alaska~1K1.13×
05Maine~2K1.10×
06Vermont~1K1.08×
07Utah~5K1.06×
08New Mexico~3K1.05×
09New Hampshire~2K1.04×
10Arkansas~4K1.03×
11Idaho~3K1.03×
12South Dakota~1K1.03×
13Nebraska~3K1.02×
14Rhode Island~2K1.02×
15Nevada~5K1.01×
16Kansas~4K1.01×
17North Dakota~1K1.01×
18Delaware~1K1.00×
19Oregon~6K0.99×
20Mississippi~4K0.99×
21West Virginia~2K0.99×
22Alabama~7K0.98×
23Louisiana~7K0.98×
24Kentucky~7K0.98×
25Oklahoma~6K0.98×
26Connecticut~5K0.98×
27Iowa~4K0.98×
28Missouri~8K0.97×
29Wisconsin~8K0.97×
30South Carolina~8K0.97×
31Minnesota~7K0.97×
32Tennessee~10K0.96×
33Indiana~9K0.96×
34Colorado~8K0.96×
35Arizona~10K0.95×
36Washington~10K0.95×
37Massachusetts~10K0.95×
38Maryland~9K0.95×
39Michigan~10K0.94×
40Virginia~10K0.94×
41Pennsylvania~20K0.93×
42Georgia~20K0.93×
43Ohio~20K0.93×
44North Carolina~10K0.93×
45New Jersey~10K0.93×
46Illinois~20K0.92×
47Florida~30K0.89×
48New York~30K0.88×
49Texas~40K0.87×
50California~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Chiang Mai Province, United States
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chiang Mai Province audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chiang Mai Province audience
#·InterestCategoryAffinity×
01Bangkok AirwaysTravel & Leisure224.49×
02Ko SamuiTravel & Leisure51.14×
03Big CShopping38.84×
04PattayaTravel & Leisure35.06×
05USB Type-CTechnology & Electronics34.05×
06BangkokTravel & Leisure25.29×
07Muse (band)Music & Radio24.57×
08Burj KhalifaTravel & Leisure19.50×
09Miles TellerMovies & TV15.51×
10World Heritage SitePolitics & Society11.16×
11MegamindMovies & TV9.66×
12ThailandTravel & Leisure8.08×
13Discount TireShopping7.68×
14SweatpantsFashion & Accessoires7.32×
15BuddhismHealth6.87×
167-ElevenShopping6.32×
17Non-alcoholic beverageFood & Beverages5.47×
18Investment managementBusiness & Career4.23×
19RadioTechnology & Electronics2.92×
20Burger KingFood & Beverages2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chiang Mai Province audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chiang Mai Province audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.63×
TravellingTHRILL1.70×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chiang Mai Province audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Social Media UsageJOY0.95×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chiang Mai Province have in United States?

Chiang Mai Province has an estimated audience of 531,894 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chiang Mai Province fans?

65.0% of Chiang Mai Province fans are female, 35.0% are male, with an average age of 38.3 years.

03

Which brands do Chiang Mai Province fans like most?

Chiang Mai Province fans show strongest brand affinity for Bangkok Airways (224.49×), Ko Samui (51.14×), and Bangkok (25.29×) over the country average.

04

Where do Chiang Mai Province fans live in United States?

Chiang Mai Province fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Chiang Mai Province fans also like?

Beyond Chiang Mai Province itself, the audience over-indexes on Ko Samui (51.14×), Bangkok (25.29×), Discount Tire (7.68×), and 7-Eleven (6.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chiang Mai Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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