Bangkok Airways Audience in United States

Bangkok Airways logo

Bangkok Airways has an estimated audience of 354,887 people in United States. 54.0% are female, 46.0% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Little Monster, Bangkok Metropolitan Region, Mahidol University, Chulalongkorn University, King of Mask Singer.

The average Bangkok Airways fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Little Monster, Bangkok Metropolitan Region, Mahidol University, with strongest over-indexing on Little Monster (465.31× the country average). Demographically, the Bangkok Airways audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Bangkok Airways fans

Demographic split for Bangkok Airways audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.7
Estimated audience size354,887

Audience persona

The typical Bangkok Airways fan in United States is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Little Monster.

Top regions in United States

Top regions ranked by reach for Bangkok Airways in United States
RegionReachAffinity
California71,9281.84×
Texas31,7151.04×
New York28,1181.42×
Florida26,4171.1×
Washington15,9112.24×
Illinois13,6751.16×
Georgia11,8191.08×
Virginia10,3091.19×
New Jersey10,0641.12×
North Carolina8,8080.82×
Arizona8,6311.19×
Massachusetts8,2111.17×
Pennsylvania8,1070.68×
Colorado7,6751.37×
Michigan7,1810.77×
Maryland6,6061.08×
Ohio6,5620.6×
Nevada5,7001.66×
Oregon5,4341.34×
Hawaii5,0863.33×
Minnesota4,9610.98×
Tennessee4,5970.65×
Wisconsin4,1930.79×
Indiana3,8190.59×
Washington, District of Columbia3,8053.57×
South Carolina3,6620.69×
Missouri3,5040.61×
Connecticut3,3960.95×
Utah3,0750.97×
Louisiana2,7830.61×
Alabama2,5900.52×
Kentucky2,4220.54×
Oklahoma2,0890.53×
Idaho1,6570.93×
Iowa1,5980.55×
Kansas1,4320.51×
New Mexico1,3970.78×
Arkansas1,3750.47×
New Hampshire1,2100.87×
Maine1,1240.88×
Mississippi1,1200.38×
Alaska1,0861.43×
Rhode Island9520.84×
Nebraska9440.53×
Montana8750.89×
West Virginia6800.41×
Delaware6590.67×
Vermont5110.82×
North Dakota4320.59×
South Dakota3970.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bangkok Airways audience
BrandAffinityCategory
Little Monster465.31×Music & Radio
Bangkok Metropolitan Region316.5×Travel & Leisure
Mahidol University234.19×Business & Career
Chulalongkorn University176.87×Business & Career
King of Mask Singer221.09×Movies & TV
Chiang Mai Province224.49×Travel & Leisure
Unseen Tour Thailand447.38×
TOEIC104.65×Business & Career
Thai television soap opera223.13×Movies & TV
Starving Time280.17×
khaosod407.28×News
Warner Bros. Movie World - Gold Coast, Australia45.14×Travel & Leisure
Hua Hin District121.07×Travel & Leisure
Sanook News568.71×News
Kapook464.95×News
PostToday576×News
Amazing Thailand213.23×Travel & Leisure
MK36.28×Music & Radio
Isan145.12×Travel & Leisure
Bangkok Post220.41×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bangkok Airways audience
TraitClusterScore
TravellingTHRILL6.06
Luxury OrientationPREMIUM2.25
Risk AppetiteTHRILL2.15
Design AffinityPREMIUM2.14
SustainabilityBALANCE2.06
Early Adopter MentalityPOWER1.88

Worldwide distribution

Worldwide audience distribution share by country for Bangkok Airways
CountryShare
Thailand30.9%
United States8.6%
Japan4.9%

See Bangkok Airways audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Bangkok Airways have in United States?

Bangkok Airways has an estimated audience of 354,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Bangkok Airways fans?

54.0% of Bangkok Airways fans are female, 46.0% are male, with an average age of 37.7 years.

Which brands do Bangkok Airways fans like most?

Bangkok Airways fans show strongest brand affinity for Little Monster (465.31×), Bangkok Metropolitan Region (316.5×), and Mahidol University (234.19×) over the country average.

Where do Bangkok Airways fans live in United States?

Bangkok Airways fans in United States are most concentrated in California (reach 71,928), Texas (reach 31,715), and New York (reach 28,118). These three regions account for the largest share of the active audience.

What other brands do Bangkok Airways fans also like?

Beyond Bangkok Airways itself, the audience over-indexes on Bangkok Metropolitan Region (316.5×), Mahidol University (234.19×), Chulalongkorn University (176.87×), and King of Mask Singer (221.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bangkok Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.