Isan Audience in United States
Isan has an estimated audience of 272,276 people in United States. 45.7% are female, 54.3% are male, average age 35.2. Top regions: California, Florida, Texas. Top brand affinities: PSV Eindhoven, Orange, Bangkok, sheego, Thai Airways.
The average Isan fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include PSV Eindhoven, Orange, Bangkok, with strongest over-indexing on PSV Eindhoven (75.45× the country average). Demographically, the Isan audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Isan fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 35.2 |
| Estimated audience size | 272,276 |
Audience persona
The typical Isan fan in United States is balanced, around 35.2 years old, with strong Travelling tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 37,015 | 1.24× |
| Florida | 25,035 | 1.36× |
| Texas | 24,694 | 1.05× |
| New York | 20,516 | 1.35× |
| Illinois | 8,814 | 0.97× |
| Georgia | 8,812 | 1.05× |
| Pennsylvania | 8,430 | 0.92× |
| Washington | 8,352 | 1.53× |
| North Carolina | 7,350 | 0.9× |
| Ohio | 7,097 | 0.85× |
| Virginia | 6,935 | 1.05× |
| New Jersey | 6,710 | 0.97× |
| Massachusetts | 6,437 | 1.2× |
| Michigan | 5,861 | 0.82× |
| Arizona | 5,827 | 1.05× |
| Tennessee | 5,009 | 0.92× |
| Indiana | 4,433 | 0.89× |
| Maryland | 4,417 | 0.94× |
| Minnesota | 4,308 | 1.1× |
| Colorado | 3,879 | 0.9× |
| Oregon | 3,731 | 1.2× |
| Missouri | 3,694 | 0.84× |
| South Carolina | 3,668 | 0.9× |
| Wisconsin | 3,561 | 0.87× |
| Louisiana | 3,325 | 0.95× |
| Alabama | 3,058 | 0.8× |
| Kentucky | 2,774 | 0.81× |
| Connecticut | 2,607 | 0.95× |
| Oklahoma | 2,388 | 0.79× |
| Nevada | 2,291 | 0.87× |
| Arkansas | 2,122 | 0.95× |
| Utah | 1,986 | 0.81× |
| Kansas | 1,958 | 0.91× |
| Hawaii | 1,936 | 1.65× |
| Mississippi | 1,892 | 0.84× |
| Iowa | 1,761 | 0.79× |
| Idaho | 1,134 | 0.83× |
| Nebraska | 1,020 | 0.75× |
| Washington, District of Columbia | 976 | 1.19× |
| Alaska | 965 | 1.66× |
| New Mexico | 926 | 0.68× |
| New Hampshire | 858 | 0.8× |
| Maine | 828 | 0.85× |
| West Virginia | 818 | 0.65× |
| Montana | 809 | 1.07× |
| South Dakota | 671 | 1.07× |
| North Dakota | 653 | 1.17× |
| Wyoming | 632 | 1.57× |
| Rhode Island | 622 | 0.72× |
| Vermont | 611 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 75.45× | Sports |
| Orange | 34.49× | Technology & Electronics |
| Bangkok | 19.49× | Travel & Leisure |
| sheego | 309.09× | Fashion & Accessoires |
| Thai Airways | 53.66× | Travel & Leisure |
| YouTube Music | 5.64× | Internet & Social Media |
| Pattaya | 27.2× | Travel & Leisure |
| Gluta | 70.03× | Health |
| Orchidaceae | 15.57× | Home & Garden |
| The Old Spaghetti Factory | 19.9× | Food & Beverages |
| Carrabba's Italian Grill | 10.68× | Food & Beverages |
| Cambodia | 10.59× | Travel & Leisure |
| Tulip | 16.89× | Home & Garden |
| Richard Madden | 16.43× | Movies & TV |
| Group buying | 9.13× | Shopping |
| Take-out | 2.73× | Food & Beverages |
| Kia Sportage | 11.49× | Cars & Mobility |
| Burj Khalifa | 14.71× | Travel & Leisure |
| 7-Eleven | 2.75× | Shopping |
| Porter Airlines | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.7 |
| Risk Appetite | THRILL | 1.68 |
| Indulgence | JOY | 1.53 |
| Urban Lifestyle | OPEN | 1.49 |
| Mindfulness | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 45.2% |
| Thailand | 27.9% |
| United States | 4.3% |
See Isan audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Isan have in United States?
Isan has an estimated audience of 272,276 people in United States, concentrated in California and Florida.
What is the gender split and age of Isan fans?
45.7% of Isan fans are female, 54.3% are male, with an average age of 35.2 years.
Which brands do Isan fans like most?
Isan fans show strongest brand affinity for PSV Eindhoven (75.45×), Orange (34.49×), and Bangkok (19.49×) over the country average.
Where do Isan fans live in United States?
Isan fans in United States are most concentrated in California (reach 37,015), Florida (reach 25,035), and Texas (reach 24,694). These three regions account for the largest share of the active audience.
What other brands do Isan fans also like?
Beyond Isan itself, the audience over-indexes on Orange (34.49×), Bangkok (19.49×), sheego (309.09×), and Thai Airways (53.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Isan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.