Rascasse Audience Intelligence

Isan Audience in United States

A data profile of the people who buy, follow and care about Isan in United States — modelled from more than twelve digital signal sources. Isan has an estimated audience of 272,276 people in United States.

#256among Region in United States#6159among POI in United States#4268in Travel & Leisure

The average Isan fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Orange, Bangkok Airways, Maggiano's Little Italy, with strongest over-indexing on Orange (100.05× the country average).

Demographically, the Isan audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Isan fan in United States is balanced, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Orange.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isan profile in United States.

Audience size
272K
in United States
Gender
45.7%♀
54.3% male
Age
35.2
average years
Country rank
#50785
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Isan fans

45.7% are female, 54.3% are male, average age 35.2.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Isan audience in United States
MetricValue
Female45.7%
Male54.3%
Average age35.2
Estimated audience size272,276
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Isan audience in United States
Age bracketShare%
16-1934%
20-2916%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Isan audience comes from United States.

Worldwide audience distribution share by country for Isan
CountryShare
Brazil45.1%
Thailand27.9%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isan audience in United States is strongest.

Fig. 05

Top regions by affinity

Isan fans by region: top regions in United States
#RegionReachAffinity×
01Washington~7K1.34×
02Hawaii~1K1.26×
03Florida~20K1.24×
04New York~20K1.19×
05Alaska<1K1.18×
06California~30K1.14×
07Massachusetts~6K1.12×
08Vermont<1K1.11×
09Oregon~3K1.10×
10Washington, District of Columbia<1K1.09×
11Minnesota~4K1.07×
12North Dakota<1K1.07×
13Virginia~7K1.03×
14Montana<1K1.03×
15South Dakota<1K1.03×
16Arizona~6K1.01×
17Arkansas~2K1.01×
18Illinois~9K1.00×
19Georgia~8K1.00×
20Maryland~5K0.98×
21Texas~20K0.97×
22Louisiana~3K0.97×
23Kansas~2K0.97×
24Maine<1K0.97×
25Connecticut~3K0.96×
26Idaho~1K0.95×
27New Hampshire~1K0.95×
28Delaware<1K0.95×
29Mississippi~2K0.94×
30New Mexico~1K0.94×
31Rhode Island<1K0.94×
32North Carolina~8K0.93×
33Pennsylvania~8K0.92×
34New Jersey~6K0.92×
35Tennessee~5K0.92×
36Indiana~5K0.92×
37South Carolina~4K0.92×
38Wisconsin~4K0.92×
39Nevada~2K0.92×
40Iowa~2K0.92×
41Nebraska~1K0.92×
42West Virginia~1K0.92×
43Colorado~4K0.91×
44Alabama~3K0.91×
45Kentucky~3K0.91×
46Oklahoma~3K0.91×
47Missouri~4K0.90×
48Utah~2K0.90×
49Ohio~7K0.86×
50Michigan~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Isan, United States
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isan audience
#·InterestCategoryAffinity×
01sheegoFashion & Accessoires271.67×
02Bangkok AirwaysTravel & Leisure145.12×
03OrangeTechnology & Electronics100.05×
04GlutaHealth65.27×
05Maggiano's Little ItalyFood & Beverages31.66×
06Michael BoltonMusic & Radio20.00×
07TulipHome & Garden18.08×
08OrchidaceaeHome & Garden16.35×
09The Old Spaghetti FactoryFood & Beverages15.66×
10BangkokTravel & Leisure14.88×
11Carrabba's Italian GrillFood & Beverages14.86×
12JD SportsShopping14.06×
13Harris TeeterShopping7.17×
14YouTube MusicInternet & Social Media5.06×
15Sam's ClubShopping2.90×
16Indeed.comBusiness & Career2.33×
17WineFood & Beverages2.07×
18Alcoholic beveragesFood & Beverages1.78×
19RecipesFood & Beverages1.78×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
Urban LifestyleOPEN1.70×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
SustainabilityBALANCE0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Isan have in United States?

Isan has an estimated audience of 272,276 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Isan fans?

45.7% of Isan fans are female, 54.3% are male, with an average age of 35.2 years.

03

Which brands do Isan fans like most?

Isan fans show strongest brand affinity for Orange (100.05×), Bangkok Airways (145.12×), and Maggiano's Little Italy (31.66×) over the country average.

04

Where do Isan fans live in United States?

Isan fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Isan fans also like?

Beyond Isan itself, the audience over-indexes on Bangkok Airways (145.12×), Maggiano's Little Italy (31.66×), sheego (271.67×), and JD Sports (14.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Isan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Isan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →