Tulip Audience in United States

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Tulip has an estimated audience of 1,421,093 people in United States. 79.1% are female, 20.9% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Fork, Tea house, Cutlery, Alvin and the Chipmunks (film), Zero Dark Thirty.

The average Tulip fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fork, Tea house, Cutlery, with strongest over-indexing on Fork (33.13× the country average). Demographically, the Tulip audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Tulip fans

Demographic split for Tulip audience in United States
MetricValue
Female79.1%
Male20.9%
Average age39.8
Estimated audience size1,421,093

Audience persona

The typical Tulip fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fork.

Top regions in United States

Top regions ranked by reach for Tulip in United States
RegionReachAffinity
California212,7501.36×
Texas206,3631.69×
Florida98,6251.03×
New York79,9881.01×
Georgia52,3651.2×
Illinois49,8051.05×
North Carolina47,7291.12×
Pennsylvania43,4020.91×
Ohio41,1820.94×
Michigan35,3080.95×
Virginia34,6921×
New Jersey34,2320.95×
Tennessee33,2481.17×
Washington33,0991.16×
Arizona32,9081.13×
Indiana28,1301.08×
Massachusetts28,0091×
Colorado22,6941.01×
Missouri22,2680.97×
Maryland21,6600.89×
South Carolina20,9810.98×
Alabama20,4981.03×
Oklahoma19,7901.25×
Louisiana19,6911.07×
Kentucky19,4771.09×
Minnesota19,4590.96×
Wisconsin18,4610.86×
Oregon16,6801.02×
Utah14,2661.12×
Arkansas14,2541.22×
Nevada14,2391.04×
Connecticut14,0070.98×
Kansas12,2341.09×
Mississippi11,6150.99×
Iowa10,9600.94×
New Mexico7,5171.05×
Idaho7,4421.04×
Nebraska7,3151.03×
West Virginia5,8730.89×
Hawaii5,5950.92×
New Hampshire4,4180.79×
Maine4,1240.81×
Rhode Island3,6900.82×
Washington, District of Columbia3,2860.77×
Delaware3,1720.81×
Montana3,0740.78×
South Dakota2,9470.9×
North Dakota2,5920.89×
Alaska2,4310.8×
Vermont1,7930.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tulip audience
BrandAffinityCategory
Fork33.13×Home & Garden
Tea house30.19×Food & Beverages
Cutlery9.83×Home & Garden
Alvin and the Chipmunks (film)19.34×Movies & TV
Zero Dark Thirty25.39×Movies & TV
Inglourious Basterds17.74×Movies & TV
Shutter Island (film)17.27×Movies & TV
Oldboy (2003 film)25.34×Movies & TV
There Will Be Blood16.59×Movies & TV
Plate (dishware)21.99×Home & Garden
Donnie Darko12.86×Movies & TV
Mulholland Drive (film)14.5×Movies & TV
Twin Peaks5.56×Movies & TV
Bed and breakfast7.56×Travel & Leisure
Fiona Apple14.75×Music & Radio
Orchidaceae11.8×Home & Garden
Jacob's Ladder (film)23.63×Movies & TV
Food Network Magazine19.11×Food & Beverages
Bonsai4.93×Home & Garden
Plant2.04×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tulip audience
TraitClusterScore
Urban LifestyleOPEN3.52
Design AffinityPREMIUM1.57
SustainabilityBALANCE1.53
CreativityOPEN1.52
TravellingTHRILL1.37
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Tulip
CountryShare
United States11.0%
Italy4.7%
Romania4.1%

See Tulip audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Tulip have in United States?

Tulip has an estimated audience of 1,421,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Tulip fans?

79.1% of Tulip fans are female, 20.9% are male, with an average age of 39.8 years.

Which brands do Tulip fans like most?

Tulip fans show strongest brand affinity for Fork (33.13×), Tea house (30.19×), and Cutlery (9.83×) over the country average.

Where do Tulip fans live in United States?

Tulip fans in United States are most concentrated in California (reach 212,750), Texas (reach 206,363), and Florida (reach 98,625). These three regions account for the largest share of the active audience.

What other brands do Tulip fans also like?

Beyond Tulip itself, the audience over-indexes on Tea house (30.19×), Cutlery (9.83×), Alvin and the Chipmunks (film) (19.34×), and Zero Dark Thirty (25.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tulip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.