A data profile of the people who buy, follow and care about Tulip in United States — modelled from more than twelve digital signal sources. Tulip has an estimated audience of 1,421,093 people in United States.
The average Tulip fan in United States is 39.8 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Fork, Tea house, Cutlery, with strongest over-indexing on Fork (33.13× the country average).
Demographically, the Tulip audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tulip fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Fork.
The key figures that characterise the Tulip profile in United States.
79.1% are female, 20.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 39.8 |
| Estimated audience size | 1,421,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Tulip audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.0% |
| Italy | 4.7% |
| Romania | 4.1% |
Where the Tulip audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 1.66× | |
| 02 | Arkansas | ~20K | 1.28× | |
| 03 | California | ~200K | 1.25× | |
| 04 | Oklahoma | ~20K | 1.25× | |
| 05 | Georgia | ~50K | 1.15× | |
| 06 | Utah | ~10K | 1.13× | |
| 07 | Arizona | ~30K | 1.11× | |
| 08 | Washington | ~30K | 1.11× | |
| 09 | Tennessee | ~30K | 1.11× | |
| 10 | Louisiana | ~20K | 1.11× | |
| 11 | Kentucky | ~20K | 1.11× | |
| 12 | Indiana | ~30K | 1.09× | |
| 13 | Kansas | ~10K | 1.09× | |
| 14 | North Carolina | ~50K | 1.08× | |
| 15 | Nebraska | ~8K | 1.07× | |
| 16 | Alabama | ~20K | 1.05× | |
| 17 | New Mexico | ~8K | 1.05× | |
| 18 | Idaho | ~7K | 1.05× | |
| 19 | Massachusetts | ~30K | 1.04× | |
| 20 | Illinois | ~50K | 1.03× | |
| 21 | Nevada | ~10K | 1.00× | |
| 22 | Oregon | ~20K | 0.99× | |
| 23 | Mississippi | ~10K | 0.99× | |
| 24 | South Dakota | ~3K | 0.99× | |
| 25 | North Dakota | ~3K | 0.99× | |
| 26 | Virginia | ~30K | 0.98× | |
| 27 | Missouri | ~20K | 0.97× | |
| 28 | South Carolina | ~20K | 0.97× | |
| 29 | Florida | ~90K | 0.96× | |
| 30 | Colorado | ~20K | 0.96× | |
| 31 | Iowa | ~10K | 0.96× | |
| 32 | Minnesota | ~20K | 0.95× | |
| 33 | New York | ~70K | 0.94× | |
| 34 | Michigan | ~30K | 0.94× | |
| 35 | Connecticut | ~10K | 0.94× | |
| 36 | Hawaii | ~6K | 0.93× | |
| 37 | Pennsylvania | ~40K | 0.91× | |
| 38 | Ohio | ~40K | 0.91× | |
| 39 | West Virginia | ~6K | 0.91× | |
| 40 | New Jersey | ~30K | 0.90× | |
| 41 | Wisconsin | ~20K | 0.90× | |
| 42 | Alaska | ~3K | 0.89× | |
| 43 | Maryland | ~20K | 0.88× | |
| 44 | Delaware | ~3K | 0.87× | |
| 45 | Maine | ~4K | 0.83× | |
| 46 | Rhode Island | ~4K | 0.83× | |
| 47 | New Hampshire | ~5K | 0.82× | |
| 48 | Montana | ~3K | 0.82× | |
| 49 | Vermont | ~2K | 0.78× | |
| 50 | Washington, District of Columbia | ~3K | 0.76× |
The strongest cross-interests of the Tulip audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fork | Home & Garden | 33.13× | ||
| 02 | Tea house | Food & Beverages | 30.19× | ||
| 03 | Zero Dark Thirty | Movies & TV | 25.39× | ||
| 04 | Oldboy (2003 film) | Movies & TV | 25.34× | ||
| 05 | Jacob's Ladder (film) | Movies & TV | 23.63× | ||
| 06 | Plate (dishware) | Home & Garden | 21.99× | ||
| 07 | Alvin and the Chipmunks (film) | Movies & TV | 19.34× | ||
| 08 | Food Network Magazine | Food & Beverages | 19.11× | ||
| 09 | Pan's Labyrinth | Movies & TV | 17.81× | ||
| 10 | Inglourious Basterds | Movies & TV | 17.74× | ||
| 11 | Shutter Island (film) | Movies & TV | 17.27× | ||
| 12 | There Will Be Blood | Movies & TV | 16.59× | ||
| 13 | Fiona Apple | Music & Radio | 14.75× | ||
| 14 | Mulholland Drive (film) | Movies & TV | 14.50× | ||
| 15 | Donnie Darko | Movies & TV | 12.86× | ||
| 16 | Orchidaceae | Home & Garden | 11.80× | ||
| 17 | Cutlery | Home & Garden | 9.83× | ||
| 18 | Bed and breakfast | Travel & Leisure | 7.56× | ||
| 19 | Twin Peaks | Movies & TV | 5.56× | ||
| 20 | Bonsai | Home & Garden | 4.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.94× | |
| Creativity | OPEN | 1.55× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 0.95× |
Tulip has an estimated audience of 1,421,093 people in United States, concentrated in Texas and California.
79.1% of Tulip fans are female, 20.9% are male, with an average age of 39.8 years.
Tulip fans show strongest brand affinity for Fork (33.13×), Tea house (30.19×), and Cutlery (9.83×) over the country average.
Tulip fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Tulip itself, the audience over-indexes on Tea house (30.19×), Cutlery (9.83×), Alvin and the Chipmunks (film) (19.34×), and Shutter Island (film) (17.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tulip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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