Rascasse Audience Intelligence

Tea house Target Market in United States

A data profile of the people who buy, follow and care about Tea house in United States — modelled from more than twelve digital signal sources. Tea house has an estimated audience of 1,510,927 people in United States.

#2among Tea in United States#1838among Brand in United States#1044in Food & Beverages

The average Tea house fan in United States is 40.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Coop, Larsson & Jennings, Something's Gotta Give, with strongest over-indexing on Coop (48.73× the country average).

Demographically, the Tea house audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tea house fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Coop.

Category: Food & Beverages · Type: Brand · Subtype: Tea

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tea house profile in United States.

Audience size
1.5M
in United States
Gender
69.7%♀
30.3% male
Age
40.5
average years
Country rank
#17665
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tea house

69.7% are female, 30.3% are male, average age 40.5.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Tea house audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.5
Estimated audience size1,510,927
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Tea house audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Tea house audience comes from United States.

Worldwide audience distribution share by country for Tea house
CountryShare
United States22.8%
France12.3%
United Kingdom12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tea house audience in United States is strongest.

Fig. 05

Top regions by affinity

Tea house customers by region in United States
#RegionReachAffinity×
01Vermont~10K4.61×
02Wyoming~10K4.50×
03Minnesota~80K3.79×
04Texas~500K3.44×
05New Hampshire~20K3.15×
06Oregon~50K2.89×
07Ohio~90K1.93×
08Illinois~100K1.91×
09Colorado~40K1.80×
10Virginia~60K1.70×
11California~300K1.58×
12Tennessee~50K1.58×
13New Mexico~10K1.47×
14New York~100K1.28×
15Washington~30K0.99×
16Kansas~10K0.96×
17Montana~4K0.95×
18Hawaii~6K0.90×
19Washington, District of Columbia~4K0.89×
20Massachusetts~30K0.88×
21New Jersey~30K0.85×
22Rhode Island~4K0.75×
23Mississippi~9K0.72×
24Florida~70K0.70×
25Alaska~2K0.63×
26Missouri~20K0.62×
27Pennsylvania~30K0.58×
28Arizona~20K0.58×
29Maryland~20K0.58×
30South Dakota~2K0.58×
31Maine~3K0.57×
32Georgia~30K0.56×
33North Carolina~30K0.56×
34Connecticut~9K0.55×
35Delaware~2K0.53×
36Arkansas~7K0.51×
37Idaho~4K0.49×
38West Virginia~3K0.48×
39Michigan~20K0.47×
40Nevada~7K0.47×
41Oklahoma~8K0.45×
42Louisiana~9K0.44×
43Utah~6K0.44×
44Nebraska~3K0.44×
45Kentucky~8K0.43×
46Iowa~5K0.43×
47Alabama~9K0.40×
48Wisconsin~9K0.39×
49South Carolina~9K0.39×
50Indiana~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Tea house, United States
0.38×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tea house audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tea house audience
#·InterestCategoryAffinity×
01Télécom ParisTechBusiness & Career94.81×
02Larsson & JenningsFashion & Accessoires89.39×
03TemasekBusiness & Career65.65×
04CoopFood & Beverages48.73×
05Boiler Room (film)Movies & TV37.12×
06Something's Gotta GiveMovies & TV32.95×
07Big BazaarShopping31.91×
08Pu-erh teaFood & Beverages27.86×
09Chartreuse (liqueur)Food & Beverages21.54×
10Smiley (singer)Music & Radio18.26×
11Civil defensePolitics & Society12.37×
12CardinalsMusic & Radio5.96×
13CoffeehousesFood & Beverages1.85×
14Hobby LobbyHome & Garden1.84×
15Old NavyFashion & Accessoires1.76×
16Kohl'sShopping1.72×
17EatingFood & Beverages1.63×
18PinterestInternet & Social Media1.57×
19CoffeeFood & Beverages1.56×
20WomanKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tea house audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tea house audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.09×
Community OrientationOPEN1.63×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tea house audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.93×
Need for SecurityCONSERVATISM0.93×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tea house's target market in United States?

Tea house's target market in United States covers an estimated 1,510,927 people, concentrated in Texas and California.

02

What is the gender split and age of Tea house customers?

69.7% of the Tea house audience are female, 30.3% are male, with an average age of 40.5 years.

03

Which brands do Tea house fans like most?

Tea house fans show strongest brand affinity for Coop (48.73×), Larsson & Jennings (89.39×), and Something's Gotta Give (32.95×) over the country average.

04

Where do Tea house fans live in United States?

Tea house fans in United States are most concentrated in Texas (reach ~500K), California (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tea house fans also like?

Beyond Tea house itself, the audience over-indexes on Larsson & Jennings (89.39×), Something's Gotta Give (32.95×), Boiler Room (film) (37.12×), and Chartreuse (liqueur) (21.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tea audiences in United States

See Tea house audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tea house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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