Tea house Audience in United States

Tea house logo

Tea house has an estimated audience of 1,552,999 people in United States. 69.7% are female, 30.3% are male, average age 40.5. Top regions: Texas, California, New York. Top brand affinities: Coop, Larsson & Jennings, Boiler Room (film), Chartreuse (liqueur), Pu-erh tea.

The average Tea house fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Coop, Larsson & Jennings, Boiler Room (film), with strongest over-indexing on Coop (48.73× the country average). Demographically, the Tea house audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Tea

Demographics of Tea house fans

Demographic split for Tea house audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.5
Estimated audience size1,552,999

Audience persona

The typical Tea house fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Coop.

Top regions in United States

Top regions ranked by reach for Tea house in United States
RegionReachAffinity
Texas387,1472.9×
California254,1821.49×
New York110,1301.27×
Minnesota91,7494.12×
Virginia87,0542.3×
Oregon68,9393.87×
Florida63,1060.6×
Ohio61,2711.28×
Colorado36,5631.49×
Pennsylvania33,3920.64×
Washington33,0131.06×
New Jersey32,7190.83×
Massachusetts32,3801.06×
North Carolina28,2190.6×
Illinois27,4850.53×
New Hampshire25,1664.11×
Georgia23,7670.5×
Michigan22,5130.55×
Arizona19,2770.61×
Maryland17,4570.65×
Vermont15,9945.87×
New Mexico14,1841.82×
Tennessee13,2830.43×
Indiana9,8320.35×
Missouri9,6420.39×
South Carolina8,7980.38×
Wisconsin8,4630.36×
Mississippi8,0270.63×
Connecticut7,8300.5×
Alabama7,4140.34×
Hawaii7,3201.1×
Nevada6,4700.43×
Oklahoma6,2060.36×
Utah6,1680.44×
Kentucky5,9490.31×
Louisiana5,6270.28×
Kansas5,1100.42×
Montana4,9631.15×
Washington, District of Columbia4,7341.01×
Rhode Island4,1570.84×
Arkansas3,8240.3×
Iowa3,0990.24×
Idaho2,8030.36×
Maine2,3220.42×
Delaware1,8070.42×
Nebraska1,6270.21×
West Virginia1,4790.2×
Alaska9010.27×
Wyoming7920.34×
North Dakota6910.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tea house audience
BrandAffinityCategory
Coop48.73×Food & Beverages
Larsson & Jennings89.39×Fashion & Accessoires
Boiler Room (film)37.12×Movies & TV
Chartreuse (liqueur)21.54×Food & Beverages
Pu-erh tea27.86×Food & Beverages
Cardinals5.96×Music & Radio
Télécom ParisTech94.81×Business & Career
Smiley (singer)18.26×Music & Radio
Civil defense12.37×Politics & Society
Big Bazaar31.91×Shopping
Hobby Lobby1.84×Home & Garden
Woman1.5×Kids & Family
Temasek65.65×Business & Career
Pinterest1.57×Internet & Social Media
Eating1.63×Food & Beverages
Kohl's1.72×Shopping
Old Navy1.76×Fashion & Accessoires
Coffeehouses1.85×Food & Beverages
Coffee1.56×Food & Beverages
Macy's1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tea house audience
TraitClusterScore
IndulgenceJOY1.65
Design AffinityPREMIUM1.59
ExtroversionTHRILL1.58
TravellingTHRILL1.52
Price SensitivityPREMIUM1.47
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Tea house
CountryShare
United States27.6%
United Kingdom13.7%
France7.5%

See Tea house audiences in other countries

More Tea audiences in United States

Frequently asked questions

How many fans does Tea house have in United States?

Tea house has an estimated audience of 1,552,999 people in United States, concentrated in Texas and California.

What is the gender split and age of Tea house fans?

69.7% of Tea house fans are female, 30.3% are male, with an average age of 40.5 years.

Which brands do Tea house fans like most?

Tea house fans show strongest brand affinity for Coop (48.73×), Larsson & Jennings (89.39×), and Boiler Room (film) (37.12×) over the country average.

Where do Tea house fans live in United States?

Tea house fans in United States are most concentrated in Texas (reach 387,147), California (reach 254,182), and New York (reach 110,130). These three regions account for the largest share of the active audience.

What other brands do Tea house fans also like?

Beyond Tea house itself, the audience over-indexes on Larsson & Jennings (89.39×), Boiler Room (film) (37.12×), Chartreuse (liqueur) (21.54×), and Pu-erh tea (27.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tea house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.