Civil defense Audience in United States

Civil defense logo

Civil defense has an estimated audience of 1,451,301 people in United States. 40.9% are female, 59.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Sun Country Airlines, Expedia, MSN, Saving Private Ryan, Public security.

The average Civil defense fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sun Country Airlines, Expedia, MSN, with strongest over-indexing on Sun Country Airlines (28.02× the country average). Demographically, the Civil defense audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Civil defense fans

Demographic split for Civil defense audience in United States
MetricValue
Female40.9%
Male59.1%
Average age41.9
Estimated audience size1,451,301

Audience persona

The typical Civil defense fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Sun Country Airlines.

Top regions in United States

Top regions ranked by reach for Civil defense in United States
RegionReachAffinity
California119,2050.75×
Texas97,2520.78×
Florida84,1650.86×
New York60,8790.75×
Georgia55,6681.25×
Pennsylvania45,2630.93×
Illinois42,6980.88×
Ohio39,7300.89×
Tennessee38,8441.33×
North Carolina38,5160.88×
Michigan34,6410.91×
Virginia30,9740.88×
Indiana26,6281×
Washington25,7620.88×
Massachusetts24,2320.85×
Hawaii23,7303.8×
Maryland21,3740.86×
Arizona20,9020.71×
New Jersey20,8270.56×
Alabama20,5471.01×
South Carolina20,3460.93×
Kentucky19,9011.09×
Missouri18,3390.78×
Wisconsin17,9060.82×
Oklahoma17,1881.07×
Colorado17,0490.75×
Louisiana15,5200.83×
Minnesota15,5140.75×
Oregon14,4170.87×
Mississippi13,9651.17×
Connecticut13,1570.9×
Kansas11,8321.03×
Iowa9,8280.82×
Arkansas9,6490.81×
Nevada8,9670.64×
Utah8,8000.68×
New Mexico7,7111.06×
Idaho7,6891.06×
West Virginia7,3651.09×
Washington, District of Columbia6,0961.4×
Maine5,0930.98×
New Hampshire5,0130.88×
North Dakota4,8191.62×
Nebraska4,6510.64×
Alaska4,4741.44×
Montana3,9000.97×
Rhode Island3,5670.77×
South Dakota3,3000.98×
Delaware3,1940.8×
Wyoming3,1091.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Civil defense audience
BrandAffinityCategory
Sun Country Airlines28.02×Travel & Leisure
Expedia4.8×Travel & Leisure
MSN3.5×News
Saving Private Ryan16.06×Movies & TV
Public security8.7×Politics & Society
El País16.38×News
Orbitz8.01×Travel & Leisure
Allegiant Air9.82×Travel & Leisure
Web server6.79×Technology & Electronics
Staples (Canada)4.02×Business & Career
Chicano rap4.84×Music & Radio
FIFA Club World Cup11.69×Sports
Chuck Norris3.89×Movies & TV
Planet Fitness2.45×Sports
Las Vegas2.82×Travel & Leisure
Primeira Liga15.89×Sports
La Gazzetta dello Sport17.8×Sports
United States Postal Service2.26×Business & Career
Tea house13.54×Food & Beverages
Hobby Lobby2.09×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Civil defense audience
TraitClusterScore
PatriotismCONSERVATISM10.49
Need for SecurityCONSERVATISM1.88
SpiritualityBALANCE1.5
Urban LifestyleOPEN1.44
Community OrientationOPEN1.39
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Civil defense
CountryShare
United States19.7%
Italy14.5%
Mexico7.5%

See Civil defense audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Civil defense have in United States?

Civil defense has an estimated audience of 1,451,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Civil defense fans?

40.9% of Civil defense fans are female, 59.1% are male, with an average age of 41.9 years.

Which brands do Civil defense fans like most?

Civil defense fans show strongest brand affinity for Sun Country Airlines (28.02×), Expedia (4.8×), and MSN (3.5×) over the country average.

Where do Civil defense fans live in United States?

Civil defense fans in United States are most concentrated in California (reach 119,205), Texas (reach 97,252), and Florida (reach 84,165). These three regions account for the largest share of the active audience.

What other brands do Civil defense fans also like?

Beyond Civil defense itself, the audience over-indexes on Expedia (4.8×), MSN (3.5×), Saving Private Ryan (16.06×), and Public security (8.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Civil defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.