A data profile of the people who buy, follow and care about Civil defense in United States — modelled from more than twelve digital signal sources. Civil defense has an estimated audience of 1,451,301 people in United States.
The average Civil defense fan in United States is 41.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Web server, Public security, Sun Country Airlines, with strongest over-indexing on Web server (11.02× the country average).
Demographically, the Civil defense audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Civil defense fan in United States is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Web server.
The key figures that characterise the Civil defense profile in United States.
40.9% are female, 59.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 41.9 |
| Estimated audience size | 1,451,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 28% |
Where the Civil defense audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~30K | 4.02× | |
| 02 | Tennessee | ~40K | 1.21× | |
| 03 | North Dakota | ~3K | 1.13× | |
| 04 | Alaska | ~3K | 1.09× | |
| 05 | Mississippi | ~10K | 1.08× | |
| 06 | South Carolina | ~20K | 1.06× | |
| 07 | Washington, District of Columbia | ~5K | 1.06× | |
| 08 | Vermont | ~3K | 1.04× | |
| 09 | Kentucky | ~20K | 1.03× | |
| 10 | Georgia | ~50K | 1.02× | |
| 11 | Kansas | ~10K | 1.02× | |
| 12 | South Dakota | ~3K | 1.02× | |
| 13 | Idaho | ~7K | 1.01× | |
| 14 | Oklahoma | ~20K | 1.00× | |
| 15 | West Virginia | ~7K | 1.00× | |
| 16 | Montana | ~4K | 1.00× | |
| 17 | Alabama | ~20K | 0.99× | |
| 18 | New Mexico | ~7K | 0.99× | |
| 19 | Indiana | ~30K | 0.97× | |
| 20 | New Hampshire | ~6K | 0.97× | |
| 21 | Maine | ~5K | 0.97× | |
| 22 | Washington | ~30K | 0.96× | |
| 23 | Rhode Island | ~4K | 0.96× | |
| 24 | Delaware | ~4K | 0.95× | |
| 25 | Michigan | ~40K | 0.94× | |
| 26 | Connecticut | ~10K | 0.94× | |
| 27 | Pennsylvania | ~40K | 0.92× | |
| 28 | North Carolina | ~40K | 0.92× | |
| 29 | Nebraska | ~7K | 0.92× | |
| 30 | Ohio | ~40K | 0.91× | |
| 31 | Missouri | ~20K | 0.91× | |
| 32 | Arkansas | ~10K | 0.91× | |
| 33 | Iowa | ~10K | 0.91× | |
| 34 | Illinois | ~40K | 0.90× | |
| 35 | Louisiana | ~20K | 0.90× | |
| 36 | Wisconsin | ~20K | 0.89× | |
| 37 | Oregon | ~10K | 0.89× | |
| 38 | Utah | ~10K | 0.88× | |
| 39 | Virginia | ~30K | 0.87× | |
| 40 | Maryland | ~20K | 0.87× | |
| 41 | Massachusetts | ~20K | 0.86× | |
| 42 | Nevada | ~10K | 0.85× | |
| 43 | California | ~100K | 0.84× | |
| 44 | Minnesota | ~20K | 0.84× | |
| 45 | Arizona | ~20K | 0.82× | |
| 46 | Colorado | ~20K | 0.82× | |
| 47 | Florida | ~80K | 0.79× | |
| 48 | Texas | ~100K | 0.76× | |
| 49 | New York | ~60K | 0.76× | |
| 50 | New Jersey | ~30K | 0.73× |
The strongest cross-interests of the Civil defense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun Country Airlines | Travel & Leisure | 27.81× | ||
| 02 | La Gazzetta dello Sport | Sports | 17.80× | ||
| 03 | uol | Technology & Electronics | 17.80× | ||
| 04 | Casemiro | Sports | 17.80× | ||
| 05 | FIFA Club World Cup | Sports | 13.70× | ||
| 06 | International education | Business & Career | 12.88× | ||
| 07 | Tea house | Food & Beverages | 12.37× | ||
| 08 | Public security | Politics & Society | 11.95× | ||
| 09 | El País | News | 11.62× | ||
| 10 | Web server | Technology & Electronics | 11.02× | ||
| 11 | Lyric poetry | Literature | 10.57× | ||
| 12 | Allegiant Air | Travel & Leisure | 9.08× | ||
| 13 | Orbitz | Travel & Leisure | 5.18× | ||
| 14 | FlightAware | Travel & Leisure | 4.53× | ||
| 15 | Expedia | Travel & Leisure | 4.16× | ||
| 16 | Spirit Airlines | Travel & Leisure | 3.96× | ||
| 17 | Chicano rap | Music & Radio | 3.64× | ||
| 18 | Las Vegas | Travel & Leisure | 2.49× | ||
| 19 | Radio | Technology & Electronics | 2.25× | ||
| 20 | Chick-fil-A | Food & Beverages | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 10.68× | |
| Need for Security | CONSERVATISM | 1.90× | |
| Spirituality | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.78× | |
| Creativity | OPEN | 0.81× |
Civil defense has an estimated audience of 1,451,301 people in United States, concentrated in California and Texas.
40.9% of Civil defense fans are female, 59.1% are male, with an average age of 41.9 years.
Civil defense fans show strongest brand affinity for Web server (11.02×), Public security (11.95×), and Sun Country Airlines (27.81×) over the country average.
Civil defense fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Civil defense itself, the audience over-indexes on Public security (11.95×), Sun Country Airlines (27.81×), Expedia (4.16×), and Allegiant Air (9.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Civil defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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