Rascasse Audience Intelligence

Sun Country Airlines Target Market in United States

A data profile of the people who buy, follow and care about Sun Country Airlines in United States — modelled from more than twelve digital signal sources. Sun Country Airlines has an estimated audience of 1,196,058 people in United States.

#39among Airline in United States#2147among Brand in United States#1575in Travel & Leisure

The average Sun Country Airlines fan in United States is 44.9 years old, balanced, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Florida, Wisconsin.

Top brand affinities include Allegiant Air, Spirit Airlines, Frontier Airlines, with strongest over-indexing on Allegiant Air (32.58× the country average).

Demographically, the Sun Country Airlines audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sun Country Airlines fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Allegiant Air.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun Country Airlines profile in United States.

Audience size
1.2M
in United States
Gender
53.7%♀
46.3% male
Age
44.9
average years
Country rank
#20932
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sun Country Airlines

53.7% are female, 46.3% are male, average age 44.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Sun Country Airlines audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.9
Estimated audience size1,196,058
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Sun Country Airlines audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Sun Country Airlines audience comes from United States.

Worldwide audience distribution share by country for Sun Country Airlines
CountryShare
United States89.3%
Canada2.3%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun Country Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Sun Country Airlines customers by region in United States
#RegionReachAffinity×
01Minnesota~200K12.89×
02Wisconsin~80K4.62×
03North Dakota~7K2.88×
04Arizona~60K2.43×
05Montana~7K2.16×
06South Dakota~5K1.92×
07Nevada~20K1.67×
08Iowa~10K1.51×
09Alaska~3K1.35×
10Florida~100K1.31×
11Washington~20K0.99×
12Colorado~20K0.91×
13Vermont~1K0.74×
14Nebraska~4K0.66×
15Oklahoma~8K0.65×
16Oregon~8K0.63×
17New Hampshire~3K0.63×
18Maine~3K0.63×
19Mississippi~5K0.57×
20Idaho~3K0.56×
21Michigan~20K0.55×
22Texas~50K0.54×
23Tennessee~10K0.54×
24Illinois~20K0.50×
25North Carolina~20K0.50×
26Utah~5K0.50×
27Rhode Island~2K0.49×
28Indiana~10K0.47×
29Washington, District of Columbia~2K0.47×
30California~60K0.46×
31Kentucky~7K0.46×
32New Mexico~3K0.46×
33Ohio~20K0.45×
34Missouri~8K0.44×
35Massachusetts~9K0.42×
36Delaware~1K0.41×
37South Carolina~7K0.39×
38Louisiana~6K0.38×
39Connecticut~4K0.38×
40West Virginia~2K0.38×
41Hawaii~2K0.38×
42Kansas~3K0.37×
43Arkansas~3K0.35×
44Maryland~7K0.34×
45Virginia~9K0.33×
46New York~20K0.32×
47Georgia~10K0.31×
48Pennsylvania~10K0.29×
49New Jersey~8K0.29×
50Alabama~5K0.29×
Fig. 06

Affinity by region

Affinity by region — Sun Country Airlines, United States
0.29×1.00×12.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun Country Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun Country Airlines audience
#·InterestCategoryAffinity×
01Curse of the Golden FlowerMovies & TV124.58×
02GoldieBloxBusiness & Career119.17×
03FIU Panthers footballSports69.05×
04Interior ministryPolitics & Society42.38×
05Allegiant AirTravel & Leisure32.58×
06Civil defensePolitics & Society27.81×
07Spirit AirlinesTravel & Leisure15.64×
08Frontier AirlinesTravel & Leisure14.48×
09Transportation Security AdministrationPolitics & Society13.26×
10Xcel EnergyHome & Garden12.41×
11Minneapolis–Saint PaulTravel & Leisure10.18×
12Alaska AirlinesTravel & Leisure9.97×
13JetBlueTravel & Leisure9.74×
14Hawaiian AirlinesTravel & Leisure8.57×
15Travel agencyTravel & Leisure5.79×
16American AirlinesTravel & Leisure5.64×
17OrbitzTravel & Leisure5.46×
18CustomsTravel & Leisure5.32×
19United AirlinesTravel & Leisure5.19×
20WeekBusiness & Career4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun Country Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sun Country Airlines audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
TravellingTHRILL1.71×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sun Country Airlines audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sun Country Airlines's target market in United States?

Sun Country Airlines's target market in United States covers an estimated 1,196,058 people, concentrated in Minnesota and Florida.

02

What is the gender split and age of Sun Country Airlines customers?

53.7% of the Sun Country Airlines audience are female, 46.3% are male, with an average age of 44.9 years.

03

Which brands do Sun Country Airlines fans like most?

Sun Country Airlines fans show strongest brand affinity for Allegiant Air (32.58×), Spirit Airlines (15.64×), and Frontier Airlines (14.48×) over the country average.

04

Where do Sun Country Airlines fans live in United States?

Sun Country Airlines fans in United States are most concentrated in Minnesota (reach ~200K), Florida (reach ~100K), and Wisconsin (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sun Country Airlines fans also like?

Beyond Sun Country Airlines itself, the audience over-indexes on Spirit Airlines (15.64×), Frontier Airlines (14.48×), American Airlines (5.64×), and JetBlue (9.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Sun Country Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Country Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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