Sun Country Airlines Audience in United States

Sun Country Airlines logo

Sun Country Airlines has an estimated audience of 1,138,536 people in United States. 53.7% are female, 46.3% are male, average age 44.9. Top regions: Minnesota, Florida, Wisconsin. Top brand affinities: Allegiant Air, Spirit Airlines, Frontier Airlines, American Airlines, JetBlue.

The average Sun Country Airlines fan in United States is 44.9 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Florida, Wisconsin. Top brand affinities include Allegiant Air, Spirit Airlines, Frontier Airlines, with strongest over-indexing on Allegiant Air (32.58× the country average). Demographically, the Sun Country Airlines audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Sun Country Airlines fans

Demographic split for Sun Country Airlines audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.9
Estimated audience size1,138,536

Audience persona

The typical Sun Country Airlines fan in United States is balanced, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Allegiant Air.

Top regions in United States

Top regions ranked by reach for Sun Country Airlines in United States
RegionReachAffinity
Minnesota199,01512.2×
Florida99,2531.29×
Wisconsin79,9404.67×
California59,7480.48×
Texas56,8560.58×
Arizona56,6262.44×
Washington23,0881.01×
New York21,0270.33×
Illinois19,6270.52×
North Carolina18,4430.54×
Colorado18,1981.01×
Nevada17,8621.62×
Ohio16,9420.48×
Michigan16,1770.54×
Iowa12,9781.38×
Tennessee11,9160.52×
Pennsylvania11,2430.29×
Georgia10,5460.3×
Indiana9,9680.48×
Virginia9,7630.35×
Oregon9,2960.71×
Massachusetts9,1580.41×
Missouri8,8990.48×
New Jersey8,4470.29×
Montana7,4132.35×
North Dakota6,8242.92×
Kentucky6,7230.47×
South Carolina6,6530.39×
Maryland6,5630.34×
Louisiana4,9720.34×
South Dakota4,8271.83×
Mississippi4,4670.48×
Utah4,4220.43×
Connecticut4,1430.36×
Oklahoma4,0930.32×
Nebraska4,0800.71×
Alabama3,5850.23×
Alaska3,3521.38×
Idaho3,0930.54×
New Hampshire2,9510.66×
Kansas2,8510.32×
New Mexico2,5580.45×
Maine2,4660.6×
Arkansas2,2940.24×
Rhode Island1,5110.42×
Washington, District of Columbia1,4630.43×
Vermont1,4430.72×
Hawaii1,1720.24×
West Virginia9650.18×
Delaware8310.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun Country Airlines audience
BrandAffinityCategory
Allegiant Air32.58×Travel & Leisure
Spirit Airlines15.64×Travel & Leisure
Frontier Airlines14.48×Travel & Leisure
American Airlines5.64×Travel & Leisure
JetBlue9.74×Travel & Leisure
Alaska Airlines9.97×Travel & Leisure
Curse of the Golden Flower124.58×Movies & TV
Civil defense27.81×Politics & Society
Week4.83×Business & Career
United Airlines5.19×Travel & Leisure
Interior ministry42.38×Politics & Society
Minneapolis–Saint Paul10.18×Travel & Leisure
GoldieBlox119.17×Business & Career
Xcel Energy12.41×Home & Garden
Transportation Security Administration13.26×Politics & Society
Travel agency5.79×Travel & Leisure
Hawaiian Airlines8.57×Travel & Leisure
Customs5.32×Travel & Leisure
Orbitz5.46×Travel & Leisure
Delta Air Lines6.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun Country Airlines audience
TraitClusterScore
TravellingTHRILL1.68
Community OrientationOPEN1.35
Price SensitivityPREMIUM1.27
Family OrientationCONSERVATISM1.22
IndulgenceJOY1.2
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Sun Country Airlines
CountryShare
United States88.9%
Canada2.3%
China0.9%

See Sun Country Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Sun Country Airlines have in United States?

Sun Country Airlines has an estimated audience of 1,138,536 people in United States, concentrated in Minnesota and Florida.

What is the gender split and age of Sun Country Airlines fans?

53.7% of Sun Country Airlines fans are female, 46.3% are male, with an average age of 44.9 years.

Which brands do Sun Country Airlines fans like most?

Sun Country Airlines fans show strongest brand affinity for Allegiant Air (32.58×), Spirit Airlines (15.64×), and Frontier Airlines (14.48×) over the country average.

Where do Sun Country Airlines fans live in United States?

Sun Country Airlines fans in United States are most concentrated in Minnesota (reach 199,015), Florida (reach 99,253), and Wisconsin (reach 79,940). These three regions account for the largest share of the active audience.

What other brands do Sun Country Airlines fans also like?

Beyond Sun Country Airlines itself, the audience over-indexes on Spirit Airlines (15.64×), Frontier Airlines (14.48×), American Airlines (5.64×), and JetBlue (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Country Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.