A data profile of the people who buy, follow and care about Transportation Security Administration in United States — modelled from more than twelve digital signal sources. Transportation Security Administration has an estimated audience of 3,096,689 people in United States.
The average Transportation Security Administration fan in United States is 47.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Allegiant Air, Expedia, Spirit Airlines, with strongest over-indexing on Allegiant Air (10.29× the country average).
Demographically, the Transportation Security Administration audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Travelling, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Transportation Security Administration fan in United States is balanced, around 47.0 years old, with strong Travelling tendencies and a notable affinity for Allegiant Air.
The key figures that characterise the Transportation Security Administration profile in United States.
50.1% are female, 49.9% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 47.0 |
| Estimated audience size | 3,096,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
Where the Transportation Security Administration audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 1.76× | |
| 02 | Alaska | ~10K | 1.59× | |
| 03 | Nevada | ~40K | 1.26× | |
| 04 | Washington, District of Columbia | ~10K | 1.26× | |
| 05 | Florida | ~300K | 1.24× | |
| 06 | Georgia | ~100K | 1.16× | |
| 07 | Washington | ~70K | 1.16× | |
| 08 | Virginia | ~90K | 1.15× | |
| 09 | New York | ~200K | 1.13× | |
| 10 | Arizona | ~70K | 1.13× | |
| 11 | New Jersey | ~90K | 1.10× | |
| 12 | Colorado | ~50K | 1.09× | |
| 13 | Oklahoma | ~40K | 1.09× | |
| 14 | Maryland | ~60K | 1.08× | |
| 15 | Illinois | ~100K | 1.06× | |
| 16 | Texas | ~300K | 1.05× | |
| 17 | Montana | ~9K | 1.05× | |
| 18 | Oregon | ~40K | 1.03× | |
| 19 | Minnesota | ~40K | 1.02× | |
| 20 | Massachusetts | ~60K | 1.00× | |
| 21 | Louisiana | ~40K | 1.00× | |
| 22 | New Mexico | ~20K | 1.00× | |
| 23 | Connecticut | ~30K | 0.99× | |
| 24 | Tennessee | ~60K | 0.98× | |
| 25 | Idaho | ~20K | 0.98× | |
| 26 | North Dakota | ~6K | 0.98× | |
| 27 | North Carolina | ~90K | 0.95× | |
| 28 | New Hampshire | ~10K | 0.95× | |
| 29 | California | ~300K | 0.94× | |
| 30 | Utah | ~30K | 0.94× | |
| 31 | South Carolina | ~40K | 0.92× | |
| 32 | Rhode Island | ~9K | 0.92× | |
| 33 | Delaware | ~8K | 0.92× | |
| 34 | Vermont | ~5K | 0.92× | |
| 35 | Pennsylvania | ~90K | 0.90× | |
| 36 | Maine | ~10K | 0.90× | |
| 37 | Missouri | ~40K | 0.89× | |
| 38 | Wisconsin | ~40K | 0.87× | |
| 39 | Nebraska | ~10K | 0.87× | |
| 40 | Ohio | ~80K | 0.86× | |
| 41 | Kentucky | ~30K | 0.85× | |
| 42 | Mississippi | ~20K | 0.85× | |
| 43 | Alabama | ~40K | 0.83× | |
| 44 | Michigan | ~70K | 0.82× | |
| 45 | Kansas | ~20K | 0.80× | |
| 46 | Indiana | ~40K | 0.79× | |
| 47 | Iowa | ~20K | 0.79× | |
| 48 | Arkansas | ~20K | 0.78× | |
| 49 | South Dakota | ~6K | 0.78× | |
| 50 | West Virginia | ~10K | 0.71× |
The strongest cross-interests of the Transportation Security Administration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sun Country Airlines | Travel & Leisure | 13.26× | ||
| 02 | Allegiant Air | Travel & Leisure | 10.29× | ||
| 03 | Metal detector | Home & Garden | 5.96× | ||
| 04 | Spirit Airlines | Travel & Leisure | 4.40× | ||
| 05 | Expedia | Travel & Leisure | 3.25× | ||
| 06 | JetBlue | Travel & Leisure | 2.95× | ||
| 07 | The Big Bang Theory | Movies & TV | 2.89× | ||
| 08 | Robert Redford | Movies & TV | 2.80× | ||
| 09 | Nostalgia | Home & Garden | 2.22× | ||
| 10 | Hardware store | Home & Garden | 2.19× | ||
| 11 | Internet & Social Media | 2.11× | |||
| 12 | Genetics | Kids & Family | 1.97× | ||
| 13 | Subway | Food & Beverages | 1.89× | ||
| 14 | Burger King | Food & Beverages | 1.76× | ||
| 15 | McDonald's | Food & Beverages | 1.61× | ||
| 16 | MSN | News | 1.60× | ||
| 17 | Nonprofit organization | Politics & Society | 1.59× | ||
| 18 | Pizza Hut | Food & Beverages | 1.56× | ||
| 19 | Vacations | Travel & Leisure | 1.54× | ||
| 20 | United States Postal Service | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.80× | |
| Career Orientation | POWER | 1.71× | |
| Need for Security | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.83× |
Transportation Security Administration has an estimated audience of 3,096,689 people in United States, concentrated in California and Texas.
50.1% of Transportation Security Administration fans are female, 49.9% are male, with an average age of 47.0 years.
Transportation Security Administration fans show strongest brand affinity for Allegiant Air (10.29×), Expedia (3.25×), and Spirit Airlines (4.4×) over the country average.
Transportation Security Administration fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Transportation Security Administration itself, the audience over-indexes on Expedia (3.25×), Spirit Airlines (4.4×), Reddit (2.11×), and Sun Country Airlines (13.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Transportation Security Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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