Rascasse Audience Intelligence

Allegiant Air Target Market in United States

A data profile of the people who buy, follow and care about Allegiant Air in United States — modelled from more than twelve digital signal sources. Allegiant Air has an estimated audience of 7,642,473 people in United States.

#9among Airline in United States#483among Brand in United States#396in Travel & Leisure

The average Allegiant Air fan in United States is 44.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Arizona, Tennessee.

Top brand affinities include Spirit Airlines, CheapOair, Momondo, with strongest over-indexing on Spirit Airlines (15.08× the country average).

Demographically, the Allegiant Air audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allegiant Air fan in United States is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allegiant Air profile in United States.

Audience size
7.6M
in United States
Gender
54.6%♀
45.4% male
Age
44.0
average years
Country rank
#4645
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allegiant Air

54.6% are female, 45.4% are male, average age 44.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Allegiant Air audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.0
Estimated audience size7,642,473
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Allegiant Air audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3917%
40-4926%
50+32%
Fig. 04

Worldwide distribution

94.1%

of the worldwide Allegiant Air audience comes from United States.

Worldwide audience distribution share by country for Allegiant Air
CountryShare
United States94.1%
Canada1.8%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allegiant Air audience in United States is strongest.

Fig. 05

Top regions by affinity

Allegiant Air customers by region in United States
#RegionReachAffinity×
01North Dakota~70K5.17×
02South Dakota~60K4.17×
03Iowa~200K3.88×
04Arizona~400K3.20×
05Tennessee~400K2.99×
06Montana~50K2.92×
07West Virginia~80K2.64×
08Kentucky~200K2.16×
09Indiana~200K1.99×
10Florida~800K1.92×
11Wisconsin~200K1.79×
12Nebraska~50K1.58×
13Ohio~300K1.51×
14Michigan~200K1.39×
15Arkansas~60K1.24×
16Maine~30K1.20×
17North Carolina~200K1.16×
18Utah~60K1.04×
19Idaho~30K1.02×
20South Carolina~90K0.99×
21Missouri~90K0.93×
22Pennsylvania~200K0.91×
23Nevada~50K0.90×
24Vermont~9K0.83×
25Illinois~200K0.82×
26Kansas~30K0.69×
27Wyoming~6K0.65×
28New Hampshire~20K0.64×
29Minnesota~50K0.58×
30Oregon~40K0.52×
31Virginia~70K0.47×
32Oklahoma~30K0.45×
33New York~100K0.42×
34Washington~50K0.36×
35Colorado~40K0.36×
36Rhode Island~6K0.29×
37Alabama~20K0.28×
38Mississippi~10K0.28×
39New Jersey~40K0.24×
40Alaska~3K0.24×
41Georgia~40K0.23×
42Massachusetts~30K0.22×
43Washington, District of Columbia~4K0.22×
44Texas~100K0.21×
45Maryland~20K0.21×
46Louisiana~20K0.20×
47California~100K0.18×
48Hawaii~5K0.17×
49New Mexico~5K0.16×
50Connecticut~9K0.14×
Fig. 06

Affinity by region

Affinity by region — Allegiant Air, United States
0.14×1.00×5.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allegiant Air audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allegiant Air audience
#·InterestCategoryAffinity×
01MomondoTravel & Leisure54.08×
02Pittsburgh International AirportTravel & Leisure53.36×
03Staybridge SuitesTravel & Leisure35.60×
04Candlewood SuitesTravel & Leisure31.57×
05Hotel IndigoTravel & Leisure30.71×
06Red Roof InnTravel & Leisure27.23×
07Sun Country AirlinesTravel & Leisure26.15×
08CheapOairTravel & Leisure22.84×
09Motel 6Travel & Leisure20.55×
10Counter-terrorism awarenessPolitics & Society20.10×
11Residence Inn by MarriottTravel & Leisure17.67×
12Spirit AirlinesTravel & Leisure15.08×
13Choice HotelsTravel & Leisure10.81×
14Frontier AirlinesTravel & Leisure9.84×
15Hawaiian AirlinesTravel & Leisure8.88×
16JetBlueTravel & Leisure8.01×
17FlightAwareTravel & Leisure7.12×
18Alaska AirlinesTravel & Leisure5.13×
19United AirlinesTravel & Leisure4.85×
20American AirlinesTravel & Leisure3.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allegiant Air audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allegiant Air audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.43×
Community OrientationOPEN1.32×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allegiant Air audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Design AffinityPREMIUM0.96×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Allegiant Air's target market in United States?

Allegiant Air's target market in United States covers an estimated 7,642,473 people, concentrated in Florida and Arizona.

02

What is the gender split and age of Allegiant Air customers?

54.6% of the Allegiant Air audience are female, 45.4% are male, with an average age of 44.0 years.

03

Which brands do Allegiant Air fans like most?

Allegiant Air fans show strongest brand affinity for Spirit Airlines (15.08×), CheapOair (22.84×), and Momondo (54.08×) over the country average.

04

Where do Allegiant Air fans live in United States?

Allegiant Air fans in United States are most concentrated in Florida (reach ~800K), Arizona (reach ~400K), and Tennessee (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Allegiant Air fans also like?

Beyond Allegiant Air itself, the audience over-indexes on CheapOair (22.84×), Momondo (54.08×), Motel 6 (20.55×), and Frontier Airlines (9.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Allegiant Air audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allegiant Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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