Allegiant Air Audience in United States

Allegiant Air logo

Allegiant Air has an estimated audience of 6,202,361 people in United States. 54.6% are female, 45.4% are male, average age 44.0. Top regions: Florida, Arizona, Tennessee. Top brand affinities: Spirit Airlines, CheapOair, Momondo, Motel 6, Frontier Airlines.

The average Allegiant Air fan in United States is 44.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Arizona, Tennessee. Top brand affinities include Spirit Airlines, CheapOair, Momondo, with strongest over-indexing on Spirit Airlines (15.08× the country average). Demographically, the Allegiant Air audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Allegiant Air fans

Demographic split for Allegiant Air audience in United States
MetricValue
Female54.6%
Male45.4%
Average age44.0
Estimated audience size6,202,361

Audience persona

The typical Allegiant Air fan in United States is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Top regions in United States

Top regions ranked by reach for Allegiant Air in United States
RegionReachAffinity
Florida805,2571.92×
Arizona496,3723.92×
Tennessee494,1523.97×
Ohio339,1361.77×
North Carolina296,3251.59×
Wisconsin221,0852.37×
Pennsylvania208,9821×
Illinois170,3660.82×
Michigan169,0311.04×
California147,4360.22×
Indiana129,2311.14×
Iowa126,5112.48×
South Carolina121,5261.3×
New York119,9830.35×
Kentucky112,5331.45×
Texas94,5010.18×
Virginia93,4720.62×
West Virginia92,5353.2×
Arkansas64,3171.26×
Montana54,1663.15×
Minnesota52,8040.59×
Washington52,8000.42×
Georgia50,4730.26×
Colorado43,3280.44×
North Dakota41,4663.25×
Missouri40,1750.4×
Oregon40,1600.56×
Nevada36,6820.61×
South Dakota35,2852.46×
New Jersey32,2770.2×
Utah31,3760.56×
Massachusetts31,3220.26×
Maryland25,8470.24×
Nebraska24,5670.79×
Maine21,7520.98×
Idaho19,3310.62×
Oklahoma18,4000.27×
New Hampshire17,3950.71×
Alabama15,6800.18×
Louisiana15,5640.19×
Kansas13,1280.27×
Mississippi12,1020.24×
Vermont10,9361×
Connecticut8,4800.14×
Rhode Island6,2170.31×
Wyoming5,0220.55×
New Mexico4,4100.14×
Washington, District of Columbia3,9650.21×
Hawaii3,3310.12×
Delaware1,9790.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allegiant Air audience
BrandAffinityCategory
Spirit Airlines15.08×Travel & Leisure
CheapOair22.84×Travel & Leisure
Momondo54.08×Travel & Leisure
Motel 620.55×Travel & Leisure
Frontier Airlines9.84×Travel & Leisure
JetBlue8.01×Travel & Leisure
Red Roof Inn27.23×Travel & Leisure
Staybridge Suites35.6×Travel & Leisure
Pittsburgh International Airport53.36×Travel & Leisure
American Airlines3.8×Travel & Leisure
Candlewood Suites31.57×Travel & Leisure
United Airlines4.85×Travel & Leisure
Sun Country Airlines26.15×Travel & Leisure
Hotel Indigo30.71×Travel & Leisure
Hawaiian Airlines8.88×Travel & Leisure
Residence Inn by Marriott17.67×Travel & Leisure
FlightAware7.12×Travel & Leisure
Alaska Airlines5.13×Travel & Leisure
Counter-terrorism awareness20.1×Politics & Society
Hampton Inn9.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allegiant Air audience
TraitClusterScore
TravellingTHRILL1.51
Quality AwarenessPREMIUM1.47
Community OrientationOPEN1.3
Price SensitivityPREMIUM1.3
Family OrientationCONSERVATISM1.27
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Allegiant Air
CountryShare
United States93.4%
Canada2.1%
United Kingdom1.3%

See Allegiant Air audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Allegiant Air have in United States?

Allegiant Air has an estimated audience of 6,202,361 people in United States, concentrated in Florida and Arizona.

What is the gender split and age of Allegiant Air fans?

54.6% of Allegiant Air fans are female, 45.4% are male, with an average age of 44.0 years.

Which brands do Allegiant Air fans like most?

Allegiant Air fans show strongest brand affinity for Spirit Airlines (15.08×), CheapOair (22.84×), and Momondo (54.08×) over the country average.

Where do Allegiant Air fans live in United States?

Allegiant Air fans in United States are most concentrated in Florida (reach 805,257), Arizona (reach 496,372), and Tennessee (reach 494,152). These three regions account for the largest share of the active audience.

What other brands do Allegiant Air fans also like?

Beyond Allegiant Air itself, the audience over-indexes on CheapOair (22.84×), Momondo (54.08×), Motel 6 (20.55×), and Frontier Airlines (9.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allegiant Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.