Hotel Indigo Audience in United States

Hotel Indigo logo

Hotel Indigo has an estimated audience of 747,978 people in United States. 67.3% are female, 32.7% are male, average age 38.7. Top regions: New York, California, Texas. Top brand affinities: Televisions, Fuqua School of Business, CitizenM, DmC: Devil May Cry, Candlewood Suites.

The average Hotel Indigo fan in United States is 38.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Televisions, Fuqua School of Business, CitizenM, with strongest over-indexing on Televisions (1.95× the country average). Demographically, the Hotel Indigo audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Hotel Indigo fans

Demographic split for Hotel Indigo audience in United States
MetricValue
Female67.3%
Male32.7%
Average age38.7
Estimated audience size747,978

Audience persona

The typical Hotel Indigo fan in United States is more female, around 38.7 years old, with strong Travelling tendencies and a notable affinity for Televisions.

Top regions in United States

Top regions ranked by reach for Hotel Indigo in United States
RegionReachAffinity
New York121,2572.9×
California110,5531.34×
Texas87,6961.36×
Georgia86,5383.76×
Florida61,8251.22×
Pennsylvania39,4731.57×
Illinois27,6521.11×
Michigan24,2731.24×
Alabama23,3812.24×
Ohio21,0470.91×
North Carolina19,7470.88×
Missouri19,5451.62×
Tennessee18,7441.25×
New Jersey17,6920.93×
Washington16,8101.12×
Colorado16,0281.36×
South Carolina14,8501.32×
Louisiana14,4051.49×
Virginia14,1550.78×
Maryland13,9801.09×
Minnesota13,0751.22×
Wisconsin12,3561.1×
Massachusetts9,8190.67×
Indiana9,2400.68×
Mississippi9,1831.49×
Oklahoma8,3321×
Kansas8,2321.4×
Arizona7,2710.48×
Connecticut5,9240.79×
Oregon5,3510.62×
Nebraska5,2931.41×
Nevada4,4680.62×
Iowa4,3910.71×
Kentucky4,2460.45×
Arkansas3,6740.6×
New Mexico3,1070.83×
Washington, District of Columbia2,7421.22×
Utah2,3900.36×
Idaho1,4400.38×
Maine1,4060.52×
Rhode Island1,3480.57×
New Hampshire1,3120.45×
West Virginia1,2900.37×
Hawaii1,2690.39×
Delaware1,2590.61×
South Dakota9410.54×
Vermont8420.64×
Montana8240.4×
North Dakota7140.46×
Wyoming3970.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotel Indigo audience
BrandAffinityCategory
Televisions1.95×Technology & Electronics
Fuqua School of Business4.04×Business & Career
CitizenM3.52×Travel & Leisure
DmC: Devil May Cry4.82×Games
Candlewood Suites2.1×Travel & Leisure
Staybridge Suites1.81×Travel & Leisure
Corner Bakery Cafe1.51×Food & Beverages
Santa Barbara Bowl4.44×
Aloft Hotels1.97×Travel & Leisure
Kennesaw State University1.94×Business & Career
Patchi2.75×Food & Beverages
MIT OpenCourseWare2.61×
University of San Francisco2.03×Business & Career
CA Technologies3.22×Technology & Electronics
Ross School of Business2.21×Business & Career
University of Washington Tacoma4.37×Business & Career
The Lancet2.04×Business & Career
Seattle Art Museum1.54×Arts & Culture
Loyola Marymount University1.82×Business & Career
Le Méridien1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotel Indigo audience
TraitClusterScore
TravellingTHRILL2.87
IndulgenceJOY2.52
Design AffinityPREMIUM2.4
Quality AwarenessPREMIUM1.96
DIY MentalityTHRILL1.87
Family OrientationCONSERVATISM1.83

Worldwide distribution

Worldwide audience distribution share by country for Hotel Indigo
CountryShare
United States32.3%
China15.6%
United Kingdom11.7%

See Hotel Indigo audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Hotel Indigo have in United States?

Hotel Indigo has an estimated audience of 747,978 people in United States, concentrated in New York and California.

What is the gender split and age of Hotel Indigo fans?

67.3% of Hotel Indigo fans are female, 32.7% are male, with an average age of 38.7 years.

Which brands do Hotel Indigo fans like most?

Hotel Indigo fans show strongest brand affinity for Televisions (1.95×), Fuqua School of Business (4.04×), and CitizenM (3.52×) over the country average.

Where do Hotel Indigo fans live in United States?

Hotel Indigo fans in United States are most concentrated in New York (reach 121,257), California (reach 110,553), and Texas (reach 87,696). These three regions account for the largest share of the active audience.

What other brands do Hotel Indigo fans also like?

Beyond Hotel Indigo itself, the audience over-indexes on Fuqua School of Business (4.04×), CitizenM (3.52×), DmC: Devil May Cry (4.82×), and Candlewood Suites (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotel Indigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.