Rascasse Audience Intelligence

Hotel Indigo Target Market in United States

A data profile of the people who buy, follow and care about Hotel Indigo in United States — modelled from more than twelve digital signal sources. Hotel Indigo has an estimated audience of 707,675 people in United States.

#62among Hotel in United States#3062among Brand in United States#2289in Travel & Leisure

The average Hotel Indigo fan in United States is 38.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Televisions, Fuqua School of Business, CitizenM, with strongest over-indexing on Televisions (1.95× the country average).

Demographically, the Hotel Indigo audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hotel Indigo fan in United States is more female, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Televisions.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotel Indigo profile in United States.

Audience size
708K
in United States
Gender
67.3%♀
32.7% male
Age
38.7
average years
Country rank
#29720
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hotel Indigo

67.3% are female, 32.7% are male, average age 38.7.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Hotel Indigo audience in United States
MetricValue
Female67.3%
Male32.7%
Average age38.7
Estimated audience size707,675
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Hotel Indigo audience in United States
Age bracketShare%
16-1915%
20-2925%
30-3924%
40-4918%
50+17%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Hotel Indigo audience comes from United States.

Worldwide audience distribution share by country for Hotel Indigo
CountryShare
United States31.0%
China15.9%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotel Indigo audience in United States is strongest.

Fig. 05

Top regions by affinity

Hotel Indigo customers by region in United States
#RegionReachAffinity×
01Georgia~80K3.33×
02New York~100K2.58×
03Alabama~20K2.11×
04Nebraska~6K1.68×
05Louisiana~20K1.60×
06Mississippi~10K1.57×
07Missouri~20K1.54×
08Tennessee~20K1.52×
09Pennsylvania~40K1.44×
10Michigan~30K1.41×
11Minnesota~10K1.39×
12Colorado~20K1.38×
13Texas~90K1.33×
14Washington, District of Columbia~3K1.28×
15Kansas~8K1.27×
16California~100K1.25×
17South Carolina~10K1.25×
18Florida~60K1.21×
19Washington~20K1.20×
20Maryland~10K1.11×
21Wisconsin~10K1.10×
22Oklahoma~9K1.10×
23Illinois~30K1.09×
24North Carolina~20K0.89×
25New Hampshire~3K0.89×
26New Jersey~20K0.85×
27Ohio~20K0.83×
28New Mexico~3K0.82×
29Virginia~10K0.78×
30Connecticut~6K0.76×
31Massachusetts~10K0.75×
32Vermont<1K0.73×
33Iowa~4K0.70×
34Delaware~1K0.69×
35Indiana~9K0.68×
36South Dakota~1K0.67×
37Oregon~6K0.66×
38Rhode Island~2K0.66×
39Alaska~1K0.65×
40North Dakota<1K0.64×
41Maine~2K0.63×
42Arkansas~4K0.62×
43Nevada~4K0.59×
44Montana~1K0.58×
45Hawaii~2K0.54×
46West Virginia~2K0.53×
47Kentucky~5K0.52×
48Idaho~2K0.52×
49Arizona~8K0.50×
50Utah~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Hotel Indigo, United States
0.42×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotel Indigo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotel Indigo audience
#·InterestCategoryAffinity×
01DmC: Devil May CryGames4.82×
02Santa Barbara BowlEvent4.44×
03University of Washington TacomaBusiness & Career4.37×
04Fuqua School of BusinessBusiness & Career4.04×
05CitizenMTravel & Leisure3.52×
06CA TechnologiesTechnology & Electronics3.22×
07PatchiFood & Beverages2.75×
08MIT OpenCourseWareBrand2.61×
09Ross School of BusinessBusiness & Career2.21×
10Candlewood SuitesTravel & Leisure2.10×
11The LancetBusiness & Career2.04×
12University of San FranciscoBusiness & Career2.03×
13Aloft HotelsTravel & Leisure1.97×
14TelevisionsTechnology & Electronics1.95×
15Kennesaw State UniversityBusiness & Career1.94×
16Loyola Marymount UniversityBusiness & Career1.82×
17Staybridge SuitesTravel & Leisure1.81×
18Seattle Art MuseumArts & Culture1.54×
19Le MéridienTravel & Leisure1.54×
20Corner Bakery CafeFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotel Indigo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotel Indigo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.06×
Design AffinityPREMIUM0.06×
SpiritualityBALANCE0.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotel Indigo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.02×
SustainabilityBALANCE0.03×
Healthy LifestyleBALANCE0.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hotel Indigo's target market in United States?

Hotel Indigo's target market in United States covers an estimated 707,675 people, concentrated in New York and California.

02

What is the gender split and age of Hotel Indigo customers?

67.3% of the Hotel Indigo audience are female, 32.7% are male, with an average age of 38.7 years.

03

Which brands do Hotel Indigo fans like most?

Hotel Indigo fans show strongest brand affinity for Televisions (1.95×), Fuqua School of Business (4.04×), and CitizenM (3.52×) over the country average.

04

Where do Hotel Indigo fans live in United States?

Hotel Indigo fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hotel Indigo fans also like?

Beyond Hotel Indigo itself, the audience over-indexes on Fuqua School of Business (4.04×), CitizenM (3.52×), DmC: Devil May Cry (4.82×), and Candlewood Suites (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Hotel Indigo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotel Indigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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