Le Méridien Audience in United States

Le Méridien logo

Le Méridien has an estimated audience of 342,982 people in United States. 60.1% are female, 39.9% are male, average age 43.4. Top regions: Texas, California, New York. Top brand affinities: Dr Pepper Snapple Group, Waterloo Road (TV series), Ottoman, Smiley (singer), The Fullerton Hotel Singapore.

The average Le Méridien fan in United States is 43.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Dr Pepper Snapple Group, Waterloo Road (TV series), Ottoman, with strongest over-indexing on Dr Pepper Snapple Group (845.56× the country average). Demographically, the Le Méridien audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Le Méridien fans

Demographic split for Le Méridien audience in United States
MetricValue
Female60.1%
Male39.9%
Average age43.4
Estimated audience size342,982

Audience persona

The typical Le Méridien fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Dr Pepper Snapple Group.

Top regions in United States

Top regions ranked by reach for Le Méridien in United States
RegionReachAffinity
Texas56,6551.92×
California45,5101.21×
New York34,4831.8×
Florida30,5601.32×
Illinois28,1362.46×
Louisiana15,5423.51×
Missouri15,3182.77×
North Carolina14,4761.4×
Georgia14,3591.36×
Colorado12,3542.29×
Pennsylvania11,7951.02×
Virginia11,3541.36×
Massachusetts9,5621.42×
Utah9,1342.97×
Ohio8,6970.82×
New Jersey7,8420.9×
Indiana6,0450.96×
Maryland5,8160.99×
Washington, District of Columbia4,9484.8×
Washington4,6080.67×
Tennessee4,3490.63×
Michigan3,9320.44×
Alabama3,7020.77×
South Carolina3,6460.71×
Arizona3,5180.5×
Connecticut2,4480.71×
Minnesota2,3750.48×
Wisconsin2,3540.46×
Oklahoma2,2360.59×
Mississippi2,2150.78×
Nevada1,9290.58×
Kentucky1,9030.44×
Oregon1,6780.43×
Arkansas1,4560.52×
Kansas1,2920.48×
Iowa1,2340.44×
Hawaii8220.56×
Nebraska7300.42×
Idaho7280.42×
New Mexico6400.37×
Rhode Island5780.53×
Delaware5490.58×
New Hampshire5390.4×
West Virginia5020.31×
Maine4280.35×
Wyoming3770.74×
Montana2880.3×
Vermont2670.44×
South Dakota2000.25×
North Dakota1500.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Le Méridien audience
BrandAffinityCategory
Dr Pepper Snapple Group845.56×Food & Beverages
Waterloo Road (TV series)435.05×Movies & TV
Ottoman226.38×Home & Garden
Smiley (singer)87.43×Music & Radio
The Fullerton Hotel Singapore304.17×Travel & Leisure
Jess Wright386.99×Movies & TV
Huma Qureshi (actress)108.98×Movies & TV
Hostelling International13.23×Travel & Leisure
Phuket International Airport121.23×Travel & Leisure
Rate of return11.26×Business & Career
City of London16.76×Travel & Leisure
Mediterranean Sea8.03×Travel & Leisure
Doctor of Medicine11.12×Business & Career
Carnival6.39×Travel & Leisure
business owner9.53×Business & Career
Wanderlust11.37×Sports
Caribbean Sea9.9×Travel & Leisure
Matteo Garrone169.59×Movies & TV
Web 2.06.32×Technology & Electronics
TransUnion11.26×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Le Méridien audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
Quality AwarenessPREMIUM2.63
TravellingTHRILL2.15
Design AffinityPREMIUM2.05
Family OrientationCONSERVATISM1.82
Convenience OrientationPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Le Méridien
CountryShare
India14.9%
United States13.2%
China8.3%

See Le Méridien audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Le Méridien have in United States?

Le Méridien has an estimated audience of 342,982 people in United States, concentrated in Texas and California.

What is the gender split and age of Le Méridien fans?

60.1% of Le Méridien fans are female, 39.9% are male, with an average age of 43.4 years.

Which brands do Le Méridien fans like most?

Le Méridien fans show strongest brand affinity for Dr Pepper Snapple Group (845.56×), Waterloo Road (TV series) (435.05×), and Ottoman (226.38×) over the country average.

Where do Le Méridien fans live in United States?

Le Méridien fans in United States are most concentrated in Texas (reach 56,655), California (reach 45,510), and New York (reach 34,483). These three regions account for the largest share of the active audience.

What other brands do Le Méridien fans also like?

Beyond Le Méridien itself, the audience over-indexes on Waterloo Road (TV series) (435.05×), Ottoman (226.38×), Smiley (singer) (87.43×), and The Fullerton Hotel Singapore (304.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Le Méridien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.