Rascasse Audience Intelligence

Le Méridien Target Market in United States

A data profile of the people who buy, follow and care about Le Méridien in United States — modelled from more than twelve digital signal sources. Le Méridien has an estimated audience of 326,356 people in United States.

#128among Hotel in United States#4787among Brand in United States#3822in Travel & Leisure

The average Le Méridien fan in United States is 43.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Dr Pepper Snapple Group, Waterloo Road (TV series), Ottoman, with strongest over-indexing on Dr Pepper Snapple Group (845.56× the country average).

Demographically, the Le Méridien audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Le Méridien fan in United States is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Dr Pepper Snapple Group.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Le Méridien profile in United States.

Audience size
326K
in United States
Gender
60.1%♀
39.9% male
Age
43.4
average years
Country rank
#46271
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Le Méridien

60.1% are female, 39.9% are male, average age 43.4.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Le Méridien audience in United States
MetricValue
Female60.1%
Male39.9%
Average age43.4
Estimated audience size326,356
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Le Méridien audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4926%
50+27%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Le Méridien audience comes from United States.

Worldwide audience distribution share by country for Le Méridien
CountryShare
India14.9%
United States12.6%
China8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Le Méridien audience in United States is strongest.

Fig. 05

Top regions by affinity

Le Méridien customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K5.64×
02Louisiana~20K3.81×
03Utah~9K3.08×
04Colorado~10K2.56×
05Missouri~10K2.37×
06Illinois~30K2.33×
07Texas~50K1.69×
08Massachusetts~10K1.62×
09New York~30K1.60×
10North Carolina~10K1.35×
11Florida~30K1.30×
12Georgia~10K1.28×
13Virginia~10K1.22×
14California~40K1.16×
15Indiana~6K0.99×
16Maryland~5K0.95×
17Alaska<1K0.89×
18Pennsylvania~9K0.86×
19Ohio~8K0.84×
20New Jersey~7K0.83×
21Montana<1K0.82×
22Delaware<1K0.82×
23North Dakota<1K0.80×
24Mississippi~2K0.79×
25Vermont<1K0.78×
26South Dakota<1K0.76×
27Alabama~3K0.72×
28Connecticut~2K0.72×
29Rhode Island<1K0.71×
30Hawaii<1K0.70×
31South Carolina~3K0.68×
32New Hampshire<1K0.67×
33West Virginia~1K0.66×
34Maine<1K0.66×
35Washington~4K0.65×
36Idaho~1K0.65×
37Tennessee~4K0.62×
38Nevada~2K0.62×
39Arkansas~2K0.62×
40Nebraska~1K0.62×
41New Mexico~1K0.62×
42Oklahoma~2K0.61×
43Kansas~2K0.60×
44Arizona~4K0.59×
45Minnesota~3K0.59×
46Iowa~2K0.57×
47Kentucky~2K0.54×
48Oregon~2K0.52×
49Wisconsin~2K0.51×
50Michigan~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Le Méridien, United States
0.47×1.00×5.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Le Méridien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Le Méridien audience
#·InterestCategoryAffinity×
01Dr Pepper Snapple GroupFood & Beverages845.56×
02Waterloo Road (TV series)Movies & TV435.05×
03Jess WrightMovies & TV386.99×
04The Fullerton Hotel SingaporeTravel & Leisure304.17×
05OttomanHome & Garden226.38×
06Matteo GarroneMovies & TV169.59×
07Phuket International AirportTravel & Leisure121.23×
08Huma Qureshi (actress)Movies & TV108.98×
09Smiley (singer)Music & Radio87.43×
10City of LondonTravel & Leisure16.76×
11Hostelling InternationalTravel & Leisure13.23×
12WanderlustSports11.37×
13Rate of returnBusiness & Career11.26×
14TransUnionTechnology & Electronics11.26×
15Doctor of MedicineBusiness & Career11.12×
16Caribbean SeaTravel & Leisure9.90×
17business ownerBusiness & Career9.53×
18Mediterranean SeaTravel & Leisure8.03×
19CarnivalTravel & Leisure6.39×
20Web 2.0Technology & Electronics6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Le Méridien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Le Méridien audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.35×
Community OrientationOPEN2.45×
Urban LifestyleOPEN2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Le Méridien audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
DIY MentalityTHRILL1.15×
Healthy LifestyleBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Le Méridien's target market in United States?

Le Méridien's target market in United States covers an estimated 326,356 people, concentrated in Texas and California.

02

What is the gender split and age of Le Méridien customers?

60.1% of the Le Méridien audience are female, 39.9% are male, with an average age of 43.4 years.

03

Which brands do Le Méridien fans like most?

Le Méridien fans show strongest brand affinity for Dr Pepper Snapple Group (845.56×), Waterloo Road (TV series) (435.05×), and Ottoman (226.38×) over the country average.

04

Where do Le Méridien fans live in United States?

Le Méridien fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Le Méridien fans also like?

Beyond Le Méridien itself, the audience over-indexes on Waterloo Road (TV series) (435.05×), Ottoman (226.38×), Smiley (singer) (87.43×), and The Fullerton Hotel Singapore (304.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Le Méridien audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Le Méridien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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