City of London Audience in United States

City of London logo

City of London has an estimated audience of 3,584,614 people in United States. 60.7% are female, 39.3% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Nuts (film), Mathcore, Google Home, Nationality.

The average City of London fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Nuts (film), Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the City of London audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of City of London fans

Demographic split for City of London audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.1
Estimated audience size3,584,614

Audience persona

The typical City of London fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for City of London in United States
RegionReachAffinity
California534,1191.35×
New York399,4661.99×
Texas339,3551.1×
Florida281,7051.16×
Illinois152,9291.28×
New Jersey134,0331.47×
Virginia127,8591.46×
Georgia127,7721.16×
Pennsylvania123,7401.03×
North Carolina107,7381×
Ohio106,7170.97×
Massachusetts105,4431.49×
Washington103,6781.44×
Michigan86,7880.93×
Maryland77,4941.26×
Arizona74,5151.02×
Colorado63,3751.12×
Tennessee62,8170.87×
Kentucky57,5321.28×
Minnesota57,0081.11×
Indiana52,8950.81×
Missouri50,3130.87×
Oregon49,7941.21×
Wisconsin43,3070.8×
Connecticut42,0041.17×
Alabama41,6810.83×
South Carolina40,7170.75×
Louisiana39,2720.85×
Nevada33,8070.98×
Oklahoma32,2770.81×
Utah31,0360.97×
Washington, District of Columbia28,4022.64×
Kansas25,8110.91×
Arkansas22,0030.75×
Iowa20,0210.68×
Mississippi19,8140.67×
New Hampshire14,6011.03×
Idaho13,2170.74×
New Mexico13,1290.73×
Hawaii11,7240.76×
Rhode Island11,6591.02×
Nebraska11,2730.63×
Maine10,5680.82×
West Virginia10,2230.61×
Delaware8,2560.83×
North Dakota5,1280.7×
Alaska4,7610.62×
South Dakota4,6820.57×
Montana4,4470.45×
Vermont4,2670.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for City of London audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nuts (film)14.57×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Nationality2.9×Politics & Society
Halsey, Oregon10.52×Travel & Leisure
Electrolyte5.56×Health
The Historian16.48×Literature
Historic site4.24×Arts & Culture
Home equity1.74×Home & Garden
Janitor5.25×Home & Garden
Bank account1.94×Business & Career
Kendra Scott2.28×Fashion & Accessoires
Eurail16.57×Cars & Mobility
La Opinión5.31×News
Jingoism1.59×Politics & Society
Laneige3.98×Beauty & Wellness
Kona Grill7.23×Food & Beverages
JDSU2.03×Business & Career
3D printing1.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by City of London audience
TraitClusterScore
PatriotismCONSERVATISM2.43
Design AffinityPREMIUM2.41
Quality AwarenessPREMIUM1.83
TravellingTHRILL1.8
LGBTQ+ IdentityOPEN1.76
Community OrientationOPEN1.73

Worldwide distribution

Worldwide audience distribution share by country for City of London
CountryShare
United Kingdom23.6%
France22.6%
United States7.9%

See City of London audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does City of London have in United States?

City of London has an estimated audience of 3,584,614 people in United States, concentrated in California and New York.

What is the gender split and age of City of London fans?

60.7% of City of London fans are female, 39.3% are male, with an average age of 41.1 years.

Which brands do City of London fans like most?

City of London fans show strongest brand affinity for Keene, New Hampshire (675×), Nuts (film) (14.57×), and Mathcore (18.06×) over the country average.

Where do City of London fans live in United States?

City of London fans in United States are most concentrated in California (reach 534,119), New York (reach 399,466), and Texas (reach 339,355). These three regions account for the largest share of the active audience.

What other brands do City of London fans also like?

Beyond City of London itself, the audience over-indexes on Nuts (film) (14.57×), Mathcore (18.06×), Google Home (11.62×), and Nationality (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for City of London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.