Rascasse Audience Intelligence

City of London Audience in United States

A data profile of the people who buy, follow and care about City of London in United States — modelled from more than twelve digital signal sources. City of London has an estimated audience of 3,584,614 people in United States.

#134among City in United States#650among POI in United States#729in Travel & Leisure

The average City of London fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Georgia O'Keeffe, Google News, Christoph Waltz, with strongest over-indexing on Georgia O'Keeffe (16.99× the country average).

Demographically, the City of London audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City of London fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Georgia O'Keeffe.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City of London profile in United States.

Audience size
3.6M
in United States
Gender
60.7%♀
39.3% male
Age
41.1
average years
Country rank
#8837
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of City of London fans

60.7% are female, 39.3% are male, average age 41.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for City of London audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.1
Estimated audience size3,584,614
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the City of London audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4921%
50+26%
Fig. 04

Worldwide distribution

7.9%

of the worldwide City of London audience comes from United States.

Worldwide audience distribution share by country for City of London
CountryShare
United Kingdom23.6%
France22.6%
United States7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City of London audience in United States is strongest.

Fig. 05

Top regions by affinity

City of London fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.17×
02New York~400K1.80×
03Massachusetts~100K1.43×
04New Jersey~100K1.35×
05Virginia~100K1.33×
06Washington~100K1.33×
07Kentucky~60K1.33×
08California~500K1.26×
09Illinois~100K1.22×
10Maryland~70K1.19×
11Connecticut~40K1.13×
12Florida~300K1.11×
13Oregon~50K1.10×
14Georgia~100K1.08×
15Colorado~60K1.06×
16Texas~300K1.05×
17Pennsylvania~100K1.04×
18New Hampshire~10K1.04×
19Minnesota~50K1.02×
20Arizona~70K1.00×
21Utah~30K0.99×
22Rhode Island~10K0.99×
23Ohio~100K0.97×
24North Carolina~100K0.97×
25Nevada~30K0.97×
26Kansas~30K0.96×
27Delaware~9K0.95×
28Vermont~6K0.95×
29Maine~10K0.94×
30Alaska~7K0.93×
31North Dakota~7K0.93×
32Michigan~90K0.92×
33Idaho~20K0.92×
34Tennessee~70K0.91×
35Louisiana~40K0.91×
36Montana~9K0.91×
37South Dakota~8K0.91×
38Missouri~50K0.90×
39New Mexico~20K0.90×
40Hawaii~10K0.90×
41Indiana~60K0.88×
42South Carolina~50K0.88×
43Oklahoma~30K0.88×
44West Virginia~10K0.87×
45Alabama~40K0.86×
46Mississippi~30K0.86×
47Nebraska~20K0.86×
48Arkansas~30K0.85×
49Iowa~20K0.84×
50Wisconsin~40K0.83×
Fig. 06

Affinity by region

Affinity by region — City of London, United States
0.83×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City of London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City of London audience
#·InterestCategoryAffinity×
01Georgia O'KeeffeArts & Culture16.99×
02ColumboMovies & TV16.99×
03McLaren P1Cars & Mobility15.90×
04Cultural tourismTravel & Leisure15.24×
05John CleeseMovies & TV13.93×
06Christoph WaltzMovies & TV11.55×
07Jackson PollockArts & Culture10.97×
08High School DxDMovies & TV10.30×
09MegamindMovies & TV7.98×
10PlatoLiterature7.70×
11Michelle RodriguezMovies & TV7.69×
12Public StorageBusiness & Career5.74×
13TrivagoTravel & Leisure5.11×
14Google NewsNews3.98×
15Web serverTechnology & Electronics3.79×
16Enterprise Rent-A-CarCars & Mobility3.07×
17InnovationBusiness & Career2.56×
18Google DriveTechnology & Electronics1.99×
19IKEAHome & Garden1.63×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City of London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City of London audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
Community OrientationOPEN1.73×
Design AffinityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City of London audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
CreativityOPEN0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does City of London have in United States?

City of London has an estimated audience of 3,584,614 people in United States, concentrated in California and New York.

02

What is the gender split and age of City of London fans?

60.7% of City of London fans are female, 39.3% are male, with an average age of 41.1 years.

03

Which brands do City of London fans like most?

City of London fans show strongest brand affinity for Georgia O'Keeffe (16.99×), Google News (3.98×), and Christoph Waltz (11.55×) over the country average.

04

Where do City of London fans live in United States?

City of London fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do City of London fans also like?

Beyond City of London itself, the audience over-indexes on Google News (3.98×), Christoph Waltz (11.55×), Public Storage (5.74×), and Columbo (16.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for City of London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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