A data profile of the people who buy, follow and care about Plato in United States — modelled from more than twelve digital signal sources. Plato has an estimated audience of 3,014,830 people in United States.
The average Plato fan in United States is 39.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Yahoo! Finance, Socrates, Western philosophy, with strongest over-indexing on Yahoo! Finance (8.11× the country average).
Demographically, the Plato audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Plato fan in United States is more female, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Yahoo! Finance.
The key figures that characterise the Plato profile in United States.
65.4% are female, 34.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 39.4 |
| Estimated audience size | 3,014,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
Where the Plato audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~10K | 1.89× | |
| 02 | Missouri | ~70K | 1.43× | |
| 03 | Iowa | ~30K | 1.36× | |
| 04 | Arkansas | ~30K | 1.35× | |
| 05 | West Virginia | ~20K | 1.35× | |
| 06 | Indiana | ~70K | 1.33× | |
| 07 | Georgia | ~100K | 1.32× | |
| 08 | Alabama | ~60K | 1.29× | |
| 09 | Michigan | ~100K | 1.27× | |
| 10 | North Dakota | ~8K | 1.26× | |
| 11 | Mississippi | ~30K | 1.22× | |
| 12 | Ohio | ~100K | 1.19× | |
| 13 | North Carolina | ~100K | 1.19× | |
| 14 | Illinois | ~100K | 1.18× | |
| 15 | Virginia | ~90K | 1.18× | |
| 16 | Texas | ~300K | 1.16× | |
| 17 | Tennessee | ~70K | 1.16× | |
| 18 | Nebraska | ~20K | 1.13× | |
| 19 | Minnesota | ~50K | 1.12× | |
| 20 | Vermont | ~6K | 1.06× | |
| 21 | Florida | ~200K | 1.05× | |
| 22 | South Carolina | ~50K | 1.05× | |
| 23 | Idaho | ~20K | 1.02× | |
| 24 | Kentucky | ~40K | 1.01× | |
| 25 | Louisiana | ~40K | 0.98× | |
| 26 | Kansas | ~20K | 0.96× | |
| 27 | Oklahoma | ~30K | 0.95× | |
| 28 | Rhode Island | ~9K | 0.95× | |
| 29 | Pennsylvania | ~100K | 0.92× | |
| 30 | Connecticut | ~30K | 0.92× | |
| 31 | Utah | ~20K | 0.89× | |
| 32 | Wisconsin | ~40K | 0.87× | |
| 33 | Massachusetts | ~50K | 0.86× | |
| 34 | New Hampshire | ~10K | 0.83× | |
| 35 | Arizona | ~50K | 0.82× | |
| 36 | New Mexico | ~10K | 0.82× | |
| 37 | Colorado | ~40K | 0.81× | |
| 38 | Delaware | ~7K | 0.79× | |
| 39 | New Jersey | ~60K | 0.77× | |
| 40 | Oregon | ~30K | 0.75× | |
| 41 | Maine | ~8K | 0.75× | |
| 42 | Washington | ~40K | 0.72× | |
| 43 | Hawaii | ~10K | 0.72× | |
| 44 | New York | ~100K | 0.71× | |
| 45 | California | ~200K | 0.69× | |
| 46 | Maryland | ~40K | 0.68× | |
| 47 | Alaska | ~4K | 0.68× | |
| 48 | Washington, District of Columbia | ~6K | 0.67× | |
| 49 | Montana | ~6K | 0.65× | |
| 50 | Nevada | ~20K | 0.62× |
The strongest cross-interests of the Plato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western philosophy | Literature | 36.00× | ||
| 02 | Socrates | Literature | 22.62× | ||
| 03 | Rate of return | Business & Career | 11.60× | ||
| 04 | Vibraphone | Music & Radio | 10.67× | ||
| 05 | Capitalism | Business & Career | 9.32× | ||
| 06 | Speakers bureau | Business & Career | 8.78× | ||
| 07 | Equity (finance) | Business & Career | 8.76× | ||
| 08 | The Economist | Business & Career | 8.12× | ||
| 09 | Yahoo! Finance | Business & Career | 8.11× | ||
| 10 | Cardiology | Health | 8.08× | ||
| 11 | The Washington Post | News | 8.03× | ||
| 12 | Secondary education | Kids & Family | 6.96× | ||
| 13 | Forbes | Business & Career | 6.68× | ||
| 14 | Asset | Business & Career | 6.21× | ||
| 15 | Public company | Business & Career | 3.92× | ||
| 16 | Humanities | Politics & Society | 3.72× | ||
| 17 | Knowledge | Business & Career | 2.33× | ||
| 18 | Psychology | Business & Career | 2.22× | ||
| 19 | Philosophy | Business & Career | 2.18× | ||
| 20 | Donald Trump | Politics & Society | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.71× | |
| Patriotism | CONSERVATISM | 1.85× | |
| Tradition | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.99× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.15× |
Plato has an estimated audience of 3,014,830 people in United States, concentrated in Texas and California.
65.4% of Plato fans are female, 34.6% are male, with an average age of 39.4 years.
Plato fans show strongest brand affinity for Yahoo! Finance (8.11×), Socrates (22.62×), and Western philosophy (36×) over the country average.
Plato fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Plato itself, the audience over-indexes on Socrates (22.62×), Western philosophy (36×), Vibraphone (10.67×), and The Washington Post (8.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Plato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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