Rascasse Audience Intelligence

Asset Audience in United States

A data profile of the people who buy, follow and care about Asset in United States — modelled from more than twelve digital signal sources. Asset has an estimated audience of 17,948,797 people in United States.

#1297among Topic in United States#210in Business & Career

The average Asset fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bath and Bodyworks, Indeed.com, Real property, with strongest over-indexing on Bath and Bodyworks (5.24× the country average).

Demographically, the Asset audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asset fan in United States is more male, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Bath and Bodyworks.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asset profile in United States.

Audience size
17.9M
in United States
Gender
44.9%♀
55.1% male
Age
43.4
average years
Country rank
#1887
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asset fans

44.9% are female, 55.1% are male, average age 43.4.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Asset audience in United States
MetricValue
Female44.9%
Male55.1%
Average age43.4
Estimated audience size17,948,797
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Asset audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Asset audience comes from United States.

Worldwide audience distribution share by country for Asset
CountryShare
United States24.1%
Brazil6.3%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asset audience in United States is strongest.

Fig. 05

Top regions by affinity

Asset fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.71×
02Hawaii~100K1.33×
03Washington, District of Columbia~70K1.23×
04Alaska~50K1.22×
05Mississippi~200K1.19×
06Louisiana~300K1.18×
07Alabama~300K1.16×
08Georgia~600K1.15×
09North Carolina~600K1.12×
10Virginia~500K1.12×
11California~2M1.10×
12Arkansas~200K1.10×
13Texas~1.5M1.09×
14Florida~1.5M1.04×
15South Carolina~300K1.04×
16Maryland~300K1.03×
17Kansas~100K1.03×
18Tennessee~400K1.02×
19Kentucky~200K1.01×
20Oklahoma~200K1.00×
21Nebraska~90K1.00×
22West Virginia~80K1.00×
23Illinois~600K0.99×
24Indiana~300K0.99×
25New Mexico~90K0.99×
26New Jersey~400K0.98×
27Arizona~400K0.98×
28Missouri~300K0.97×
29Pennsylvania~600K0.96×
30Ohio~500K0.94×
31North Dakota~30K0.94×
32Michigan~400K0.93×
33Iowa~100K0.92×
34Washington~300K0.91×
35Nevada~200K0.91×
36Utah~100K0.91×
37Idaho~80K0.91×
38Delaware~50K0.91×
39South Dakota~40K0.90×
40Massachusetts~300K0.89×
41Oregon~200K0.89×
42Montana~40K0.89×
43Wisconsin~200K0.88×
44Connecticut~200K0.88×
45Rhode Island~50K0.88×
46Colorado~200K0.87×
47Minnesota~200K0.87×
48New Hampshire~60K0.85×
49Maine~50K0.85×
50Vermont~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Asset, United States
0.84×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asset audience
#·InterestCategoryAffinity×
01Giant FoodFood & Beverages6.21×
02PlatoLiterature6.21×
03Crazy, Stupid, Love.Movies & TV6.21×
04Bath and BodyworksShopping5.24×
05Money managementBusiness & Career5.17×
06State Farm InsuranceBusiness & Career4.61×
07Public StorageBusiness & Career4.58×
08JollibeeFood & Beverages3.72×
09Asset managementBusiness & Career3.48×
10Real propertyHome & Garden3.27×
11E-TradeBusiness & Career3.15×
12City BankBusiness & Career3.11×
13Property finderHome & Garden2.78×
14Indeed.comBusiness & Career2.75×
15Investment bankingBusiness & Career2.67×
16InnovationBusiness & Career2.46×
17Credit (finance)Business & Career1.87×
18Financial servicesBusiness & Career1.57×
19GeneticsKids & Family1.54×
20BankingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asset audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
Quality AwarenessPREMIUM1.70×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asset audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asset have in United States?

Asset has an estimated audience of 17,948,797 people in United States, concentrated in California and New York.

02

What is the gender split and age of Asset fans?

44.9% of Asset fans are female, 55.1% are male, with an average age of 43.4 years.

03

Which brands do Asset fans like most?

Asset fans show strongest brand affinity for Bath and Bodyworks (5.24×), Indeed.com (2.75×), and Real property (3.27×) over the country average.

04

Where do Asset fans live in United States?

Asset fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Asset fans also like?

Beyond Asset itself, the audience over-indexes on Indeed.com (2.75×), Real property (3.27×), Money management (5.17×), and Property finder (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Asset audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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