Asset Audience in United States

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Asset has an estimated audience of 17,948,797 people in United States. 44.9% are female, 55.1% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Historic site, Jesse Plemons, Cam Ward, Nebraska Cornhuskers football, Governor of Michigan.

The average Asset fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Jesse Plemons, Cam Ward, with strongest over-indexing on Historic site (4.11× the country average). Demographically, the Asset audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Asset fans

Demographic split for Asset audience in United States
MetricValue
Female44.9%
Male55.1%
Average age43.4
Estimated audience size17,948,797

Audience persona

The typical Asset fan in United States is more male, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Asset in United States
RegionReachAffinity
California2,298,4711.16×
Texas1,781,6031.15×
New York1,456,2171.45×
Florida1,369,9741.13×
Georgia676,4421.22×
Illinois614,7541.03×
North Carolina613,1341.14×
Pennsylvania590,3410.98×
Ohio526,1440.95×
Virginia508,7351.16×
Michigan457,1100.97×
New Jersey444,3620.97×
Arizona390,7341.07×
Tennessee387,9851.08×
Washington351,6020.98×
Maryland328,2941.06×
Indiana320,2270.98×
Massachusetts319,6990.9×
Alabama291,4321.16×
Missouri285,1190.99×
South Carolina275,6541.02×
Colorado256,8500.91×
Louisiana254,0801.1×
Minnesota236,9700.92×
Wisconsin236,8100.88×
Kentucky223,4940.99×
Oklahoma200,0301×
Oregon192,5080.94×
Mississippi180,8031.22×
Connecticut161,5300.9×
Nevada158,0250.91×
Arkansas155,4091.05×
Utah146,8840.91×
Kansas137,5230.97×
Iowa129,2500.87×
Hawaii101,9171.32×
New Mexico86,7470.96×
Nebraska84,7970.94×
West Virginia80,1280.96×
Idaho79,6730.89×
Washington, District of Columbia73,0501.35×
New Hampshire57,2700.81×
Maine50,8230.79×
Rhode Island49,8160.87×
Alaska43,3281.13×
Delaware43,1510.87×
Montana41,3370.83×
South Dakota33,7610.81×
North Dakota31,7810.86×
Vermont24,6440.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asset audience
BrandAffinityCategory
Historic site4.11×Arts & Culture
Jesse Plemons2.62×Movies & TV
Cam Ward2.82×Sports
Nebraska Cornhuskers football2.5×Sports
Governor of Michigan4.7×Politics & Society
JDSU1.9×Business & Career
Goop3.22×Internet & Social Media
Fairy godmother4.03×Literature
Staycation1.72×Home & Garden
Grinch1.95×Movies & TV
Urban horticulture1.73×Home & Garden
Wok3.13×Food & Beverages
Vocal harmony2.13×Music & Radio
Hibachi3.65×Food & Beverages
Google Home2.93×Technology & Electronics
Noodle (Gorillaz)1.6×Music & Radio
Hipster4.15×Politics & Society
Business English2.45×Business & Career
Khaadi2.87×Fashion & Accessoires
Home staging2.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asset audience
TraitClusterScore
Risk AppetiteTHRILL1.88
Quality AwarenessPREMIUM1.74
Career OrientationPOWER1.69
Luxury OrientationPREMIUM1.6
TravellingTHRILL1.44
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Asset
CountryShare
United States24.1%
Brazil6.3%
Italy4.5%

See Asset audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Asset have in United States?

Asset has an estimated audience of 17,948,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Asset fans?

44.9% of Asset fans are female, 55.1% are male, with an average age of 43.4 years.

Which brands do Asset fans like most?

Asset fans show strongest brand affinity for Historic site (4.11×), Jesse Plemons (2.62×), and Cam Ward (2.82×) over the country average.

Where do Asset fans live in United States?

Asset fans in United States are most concentrated in California (reach 2,298,471), Texas (reach 1,781,603), and New York (reach 1,456,217). These three regions account for the largest share of the active audience.

What other brands do Asset fans also like?

Beyond Asset itself, the audience over-indexes on Jesse Plemons (2.62×), Cam Ward (2.82×), Nebraska Cornhuskers football (2.5×), and Governor of Michigan (4.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.