Asset Audience in Germany
Asset has an estimated audience of 1,321,441 people in Germany. 41.7% are female, 58.3% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, Real property, Money management, Tagesschau.
The average Asset fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, Real property, with strongest over-indexing on Western Union (7.81× the country average). Demographically, the Asset audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Asset fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 41.3 |
| Estimated audience size | 1,321,441 |
Audience persona
The typical Asset fan in Germany is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,739 | 1.13× |
| Bayern | 248,256 | 1.17× |
| Baden-Württemberg | 207,088 | 1.15× |
| Hessen | 139,976 | 1.39× |
| Niedersachsen | 118,242 | 0.92× |
| Berlin | 80,056 | 1.35× |
| Rheinland-Pfalz | 67,649 | 1.02× |
| Sachsen | 61,003 | 0.94× |
| Schleswig-Holstein | 47,676 | 1× |
| Hamburg | 38,876 | 1.3× |
| Brandenburg | 31,602 | 0.77× |
| Thüringen | 25,077 | 0.74× |
| Sachsen-Anhalt | 22,000 | 0.64× |
| Mecklenburg-Vorpommern | 16,053 | 0.64× |
| Saarland | 12,355 | 0.76× |
| Bremen | 11,987 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.81× | Business & Career |
| Satire | 8.09× | Literature |
| Real property | 7.38× | Home & Garden |
| Money management | 16.48× | Business & Career |
| Tagesschau | 2.48× | Movies & TV |
| Stock market | 6.93× | Business & Career |
| First-time buyer | 5.39× | Shopping |
| German television comedy | 6.05× | Movies & TV |
| Transfermarkt | 2.81× | Sports |
| Commerzbank | 2.48× | Business & Career |
| Spreadsheet | 8.58× | Technology & Electronics |
| Deutsche Bank | 3.53× | Business & Career |
| Asset management | 7.71× | Business & Career |
| Pets | 1.66× | Pets & Animals |
| 2.01× | Internet & Social Media | |
| Country rap | 5.12× | Music & Radio |
| FOCUS Online | 2.53× | News |
| Allgäu | 5.15× | Travel & Leisure |
| Mortgage calculator | 4.76× | Home & Garden |
| Headphones | 4.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.28 |
| Indulgence | JOY | 2.06 |
| Career Orientation | POWER | 1.89 |
| Early Adopter Mentality | POWER | 1.88 |
| Quality Awareness | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.3% |
| Italy | 4.5% |
See Asset audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Asset have in Germany?
Asset has an estimated audience of 1,321,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Asset fans?
41.7% of Asset fans are female, 58.3% are male, with an average age of 41.3 years.
Which brands do Asset fans like most?
Asset fans show strongest brand affinity for Western Union (7.81×), Satire (8.09×), and Real property (7.38×) over the country average.
Where do Asset fans live in Germany?
Asset fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,739), Bayern (reach 248,256), and Baden-Württemberg (reach 207,088). These three regions account for the largest share of the active audience.
What other brands do Asset fans also like?
Beyond Asset itself, the audience over-indexes on Satire (8.09×), Real property (7.38×), Money management (16.48×), and Tagesschau (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.