Asset Audience in Germany
Asset has an estimated audience of 1,321,441 people in Germany. 41.7% are female, 58.3% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Business English, CAC 40, Haberler, Unique Gifts.
The average Asset fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Business English, CAC 40, with strongest over-indexing on Cocktail (2.48× the country average). Demographically, the Asset audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Asset fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 41.3 |
| Estimated audience size | 1,321,441 |
Audience persona
The typical Asset fan in Germany is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,739 | 1.13× |
| Bayern | 248,256 | 1.17× |
| Baden-Württemberg | 207,088 | 1.15× |
| Hessen | 139,976 | 1.39× |
| Niedersachsen | 118,242 | 0.92× |
| Berlin | 80,056 | 1.35× |
| Rheinland-Pfalz | 67,649 | 1.02× |
| Sachsen | 61,003 | 0.94× |
| Schleswig-Holstein | 47,676 | 1× |
| Hamburg | 38,876 | 1.3× |
| Brandenburg | 31,602 | 0.77× |
| Thüringen | 25,077 | 0.74× |
| Sachsen-Anhalt | 22,000 | 0.64× |
| Mecklenburg-Vorpommern | 16,053 | 0.64× |
| Saarland | 12,355 | 0.76× |
| Bremen | 11,987 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.48× | Food & Beverages |
| Business English | 4.86× | Business & Career |
| CAC 40 | 2.1× | Business & Career |
| Haberler | 1.53× | News |
| Unique Gifts | 1.59× | Shopping |
| VfL Wolfsburg | 1.67× | Sports |
| Hypertext | 2.76× | Technology & Electronics |
| Peugeot 308 | 3.53× | Cars & Mobility |
| Christmas Gift | 1.59× | Kids & Family |
| Birthday Gifts | 1.51× | Kids & Family |
| Esra Erol | 4.08× | Movies & TV |
| Video izle | 2.34× | |
| Nurse education | 1.58× | Kids & Family |
| Noodle (Gorillaz) | 1.69× | Music & Radio |
| Samanyolu Haber | 2.11× | Movies & TV |
| Stamp collecting | 2.11× | Home & Garden |
| Fatteh | 4.22× | Food & Beverages |
| Acoustic music | 1.57× | Music & Radio |
| Necktie | 2.07× | Fashion & Accessoires |
| Viator | 2.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.28 |
| Indulgence | JOY | 2.06 |
| Career Orientation | POWER | 1.89 |
| Early Adopter Mentality | POWER | 1.88 |
| Quality Awareness | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.3% |
| Italy | 4.5% |
See Asset audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Asset have in Germany?
Asset has an estimated audience of 1,321,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Asset fans?
41.7% of Asset fans are female, 58.3% are male, with an average age of 41.3 years.
Which brands do Asset fans like most?
Asset fans show strongest brand affinity for Cocktail (2.48×), Business English (4.86×), and CAC 40 (2.1×) over the country average.
Where do Asset fans live in Germany?
Asset fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,739), Bayern (reach 248,256), and Baden-Württemberg (reach 207,088). These three regions account for the largest share of the active audience.
What other brands do Asset fans also like?
Beyond Asset itself, the audience over-indexes on Business English (4.86×), CAC 40 (2.1×), Haberler (1.53×), and Unique Gifts (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.