Rascasse Audience Intelligence

Passive income Audience in Germany

A data profile of the people who buy, follow and care about Passive income in Germany — modelled from more than twelve digital signal sources. Passive income has an estimated audience of 1,111,539 people in Germany.

#2931among Topic in Germany#531in Business & Career

The average Passive income fan in Germany is 37.4 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Discount card, Psychometrics, Payback, with strongest over-indexing on Discount card (59.27× the country average).

Demographically, the Passive income audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Passive income fan in Germany is balanced, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount card.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Passive income profile in Germany.

Audience size
1.1M
in Germany
Gender
46.8%♀
53.2% male
Age
37.4
average years
Country rank
#5942
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Passive income fans

46.8% are female, 53.2% are male, average age 37.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Passive income audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age37.4
Estimated audience size1,111,539
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Passive income audience in Germany
Age bracketShare%
16-1929%
20-2916%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Passive income audience comes from Germany.

Worldwide audience distribution share by country for Passive income
CountryShare
United States16.5%
India12.1%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Passive income audience in Germany is strongest.

Fig. 05

Top regions by affinity

Passive income fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.59×
02Berlin~80K1.64×
03Bremen~10K1.16×
04Bayern~200K1.06×
05Saarland~10K1.03×
06Baden-Württemberg~100K0.99×
07Hamburg~20K0.99×
08Mecklenburg-Vorpommern~20K0.94×
09Thüringen~30K0.92×
10Sachsen-Anhalt~30K0.91×
11Brandenburg~30K0.90×
12Rheinland-Pfalz~50K0.89×
13Schleswig-Holstein~30K0.85×
14Nordrhein-Westfalen~200K0.82×
15Sachsen~40K0.82×
16Niedersachsen~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Passive income, Germany
0.75×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Passive income audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Passive income audience
#·InterestCategoryAffinity×
01Paid surveyBusiness & Career86.71×
02PsychometricsHealth84.29×
03SwagbucksShopping81.89×
04Discount cardShopping59.27×
05Wealth managementBusiness & Career29.95×
06Creative entrepreneurshipBusiness & Career29.21×
07Return on investmentBusiness & Career25.39×
08Algorithmic tradingBusiness & Career23.46×
09forex traderBusiness & Career22.32×
10Investment strategyBusiness & Career20.83×
11FXCMBusiness & Career20.77×
12Business opportunityBusiness & Career20.50×
13PaybackShopping18.94×
14Forex signalBusiness & Career16.57×
15Swing tradingBusiness & Career14.80×
16Security (finance)Business & Career14.62×
17Peter ThielBusiness & Career14.00×
18Sole proprietorshipBusiness & Career9.82×
19PolymarketBusiness & Career8.13×
20TradingViewBusiness & Career7.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Passive income audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Passive income audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM12.72×
Risk AppetiteTHRILL6.28×
Career OrientationPOWER3.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Passive income audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
DIY MentalityTHRILL0.85×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Passive income have in Germany?

Passive income has an estimated audience of 1,111,539 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Passive income fans?

46.8% of Passive income fans are female, 53.2% are male, with an average age of 37.4 years.

03

Which brands do Passive income fans like most?

Passive income fans show strongest brand affinity for Discount card (59.27×), Psychometrics (84.29×), and Payback (18.94×) over the country average.

04

Where do Passive income fans live in Germany?

Passive income fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Passive income fans also like?

Beyond Passive income itself, the audience over-indexes on Psychometrics (84.29×), Payback (18.94×), Swagbucks (81.89×), and Creative entrepreneurship (29.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Passive income audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Passive income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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