Passive income Audience in Germany
Passive income has an estimated audience of 1,111,539 people in Germany. 46.8% are female, 53.2% are male, average age 37.4. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Discount card, Psychometrics, Payback, Swagbucks, Creative entrepreneurship.
The average Passive income fan in Germany is 37.4 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Discount card, Psychometrics, Payback, with strongest over-indexing on Discount card (59.27× the country average). Demographically, the Passive income audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Video game
Demographics of Passive income fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 37.4 |
| Estimated audience size | 1,111,539 |
Audience persona
The typical Passive income fan in Germany is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Discount card.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 258,268 | 3.05× |
| Bayern | 200,381 | 1.12× |
| Nordrhein-Westfalen | 194,930 | 0.8× |
| Baden-Württemberg | 156,539 | 1.03× |
| Berlin | 99,427 | 2× |
| Niedersachsen | 61,572 | 0.57× |
| Rheinland-Pfalz | 34,246 | 0.61× |
| Sachsen | 33,172 | 0.61× |
| Hamburg | 25,127 | 1× |
| Schleswig-Holstein | 24,350 | 0.61× |
| Brandenburg | 21,909 | 0.64× |
| Thüringen | 15,995 | 0.56× |
| Sachsen-Anhalt | 14,183 | 0.49× |
| Bremen | 13,328 | 1.4× |
| Mecklenburg-Vorpommern | 12,474 | 0.59× |
| Saarland | 12,400 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount card | 59.27× | Shopping |
| Psychometrics | 84.29× | Health |
| Payback | 18.94× | Shopping |
| Swagbucks | 81.89× | Shopping |
| Creative entrepreneurship | 29.21× | Business & Career |
| Wealth management | 29.95× | Business & Career |
| Investment strategy | 20.83× | Business & Career |
| Return on investment | 25.39× | Business & Career |
| FXCM | 20.77× | Business & Career |
| forex trader | 22.32× | Business & Career |
| Forex signal | 16.57× | Business & Career |
| Security (finance) | 14.62× | Business & Career |
| Peter Thiel | 14× | Business & Career |
| Swing trading | 14.8× | Business & Career |
| Algorithmic trading | 23.46× | Business & Career |
| Sole proprietorship | 9.82× | Business & Career |
| Paid survey | 86.71× | Business & Career |
| Jeff Bezos | 10.77× | Business & Career |
| Business opportunity | 20.5× | Business & Career |
| TradingView | 7.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.83 |
| Career Orientation | POWER | 2.21 |
| Luxury Orientation | PREMIUM | 2 |
| Quality Awareness | PREMIUM | 1.91 |
| Indulgence | JOY | 1.73 |
| Mindfulness | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| India | 12.1% |
| Taiwan | 5.2% |
See Passive income audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Passive income have in Germany?
Passive income has an estimated audience of 1,111,539 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Passive income fans?
46.8% of Passive income fans are female, 53.2% are male, with an average age of 37.4 years.
Which brands do Passive income fans like most?
Passive income fans show strongest brand affinity for Discount card (59.27×), Psychometrics (84.29×), and Payback (18.94×) over the country average.
Where do Passive income fans live in Germany?
Passive income fans in Germany are most concentrated in Hessen (reach 258,268), Bayern (reach 200,381), and Nordrhein-Westfalen (reach 194,930). These three regions account for the largest share of the active audience.
What other brands do Passive income fans also like?
Beyond Passive income itself, the audience over-indexes on Psychometrics (84.29×), Payback (18.94×), Swagbucks (81.89×), and Creative entrepreneurship (29.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Passive income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.