Rascasse Audience Intelligence

Psychometrics Audience in Germany

A data profile of the people who buy, follow and care about Psychometrics in Germany — modelled from more than twelve digital signal sources. Psychometrics has an estimated audience of 240,894 people in Germany.

#6843among Topic in Germany#562in Health

The average Psychometrics fan in Germany is 50.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Passive income, Lottery, Sweepstakes, with strongest over-indexing on Passive income (84.29× the country average).

Demographically, the Psychometrics audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Psychometrics fan in Germany is more female, around 50.8 years old, with strong Need for Security tendencies and a notable affinity for Passive income.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychometrics profile in Germany.

Audience size
241K
in Germany
Gender
62.3%♀
37.7% male
Age
50.8
average years
Country rank
#20148
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychometrics fans

62.3% are female, 37.7% are male, average age 50.8.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Psychometrics audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age50.8
Estimated audience size240,894
Fig. 03

Age distribution

Ø 50.8
average years
Age distribution of the Psychometrics audience in Germany
Age bracketShare%
16-192%
20-294%
30-3912%
40-4938%
50+44%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Psychometrics audience comes from Germany.

Worldwide audience distribution share by country for Psychometrics
CountryShare
United States28.9%
United Kingdom9.7%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychometrics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Psychometrics fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.22×
02Rheinland-Pfalz~10K1.16×
03Baden-Württemberg~40K1.13×
04Bremen~2K1.13×
05Hamburg~6K1.03×
06Saarland~3K1.03×
07Hessen~20K1.01×
08Nordrhein-Westfalen~50K0.98×
09Thüringen~6K0.97×
10Bayern~40K0.96×
11Sachsen-Anhalt~6K0.95×
12Mecklenburg-Vorpommern~4K0.95×
13Schleswig-Holstein~8K0.93×
14Sachsen~10K0.92×
15Niedersachsen~20K0.89×
16Brandenburg~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Psychometrics, Germany
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychometrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychometrics audience
#·InterestCategoryAffinity×
01Passive incomeBusiness & Career84.29×
02DeutschlandCardShopping25.75×
03LotteryGames15.32×
04SweepstakesGames13.44×
05GrouponInternet & Social Media8.46×
06Credit cardsBusiness & Career6.54×
07Korean dramaMovies & TV6.22×
08Household goodsHome & Garden5.80×
09AlnaturaShopping4.98×
10Puzzle video gamesGames4.72×
11IdealoShopping3.99×
12Tour de FranceSports3.35×
13Comparison shopping websiteShopping3.26×
14TagesschauMovies & TV3.16×
15FocusNews2.99×
16Do it yourself (DIY)Home & Garden2.51×
17Obi (store)Shopping1.81×
18Personal financeBusiness & Career1.72×
19IKEAHome & Garden1.61×
20PetsPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychometrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychometrics audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.29×
MindfulnessBALANCE1.93×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychometrics audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychometrics have in Germany?

Psychometrics has an estimated audience of 240,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Psychometrics fans?

62.3% of Psychometrics fans are female, 37.7% are male, with an average age of 50.8 years.

03

Which brands do Psychometrics fans like most?

Psychometrics fans show strongest brand affinity for Passive income (84.29×), Lottery (15.32×), and Sweepstakes (13.44×) over the country average.

04

Where do Psychometrics fans live in Germany?

Psychometrics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Psychometrics fans also like?

Beyond Psychometrics itself, the audience over-indexes on Lottery (15.32×), Sweepstakes (13.44×), Credit cards (6.54×), and Groupon (8.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Psychometrics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Psychometrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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