Psychometrics Audience in Germany
Psychometrics has an estimated audience of 240,894 people in Germany. 62.3% are female, 37.7% are male, average age 50.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Passive income, Jotex, Sweepstakes, DeutschlandCard, Lottery.
The average Psychometrics fan in Germany is 50.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Passive income, Jotex, Sweepstakes, with strongest over-indexing on Passive income (39.26× the country average). Demographically, the Psychometrics audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Psychometrics fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 50.8 |
| Estimated audience size | 240,894 |
Audience persona
The typical Psychometrics fan in Germany is more female, around 50.8 years old, with strong Indulgence tendencies and a notable affinity for Passive income.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,003 | 1.06× |
| Baden-Württemberg | 41,689 | 1.27× |
| Bayern | 38,308 | 0.99× |
| Niedersachsen | 20,350 | 0.87× |
| Hessen | 19,190 | 1.05× |
| Rheinland-Pfalz | 15,404 | 1.28× |
| Berlin | 13,104 | 1.22× |
| Sachsen | 10,287 | 0.87× |
| Schleswig-Holstein | 7,261 | 0.84× |
| Hamburg | 5,788 | 1.06× |
| Brandenburg | 5,784 | 0.77× |
| Sachsen-Anhalt | 5,367 | 0.86× |
| Thüringen | 5,141 | 0.84× |
| Mecklenburg-Vorpommern | 3,842 | 0.84× |
| Saarland | 2,946 | 1× |
| Bremen | 2,463 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Passive income | 39.26× | Business & Career |
| Jotex | 78.71× | Shopping |
| Sweepstakes | 12.81× | Games |
| DeutschlandCard | 28.75× | Shopping |
| Lottery | 10.97× | Games |
| Idealo | 4.84× | Shopping |
| Korean drama | 10.13× | Movies & TV |
| Credit cards | 4.77× | Business & Career |
| Tagesschau | 2.33× | Movies & TV |
| Household goods | 6.74× | Home & Garden |
| Do it yourself (DIY) | 2.59× | Home & Garden |
| Obi (store) | 2.4× | Shopping |
| IKEA | 2.24× | Home & Garden |
| Puzzle video games | 4.19× | Games |
| Pets | 1.78× | Pets & Animals |
| Owner-occupier | 7.86× | Home & Garden |
| Coupons | 2.78× | Shopping |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Groupon | 4.41× | Internet & Social Media |
| Spiegel Online | 1.86× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.87 |
| DIY Mentality | THRILL | 1.82 |
| Sustainability | BALANCE | 1.72 |
| Mindfulness | BALANCE | 1.68 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Need for Security | CONSERVATISM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 9.7% |
| India | 9.5% |
See Psychometrics audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Psychometrics have in Germany?
Psychometrics has an estimated audience of 240,894 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Psychometrics fans?
62.3% of Psychometrics fans are female, 37.7% are male, with an average age of 50.8 years.
Which brands do Psychometrics fans like most?
Psychometrics fans show strongest brand affinity for Passive income (39.26×), Jotex (78.71×), and Sweepstakes (12.81×) over the country average.
Where do Psychometrics fans live in Germany?
Psychometrics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,003), Baden-Württemberg (reach 41,689), and Bayern (reach 38,308). These three regions account for the largest share of the active audience.
What other brands do Psychometrics fans also like?
Beyond Psychometrics itself, the audience over-indexes on Jotex (78.71×), Sweepstakes (12.81×), DeutschlandCard (28.75×), and Lottery (10.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psychometrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.