Comparison shopping website Audience in Germany
Comparison shopping website has an estimated audience of 4,367,588 people in Germany. 41.3% are female, 58.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Idealo, Black Friday (shopping), Black Friday, Wunschgutschein, Black Friday Deals.
The average Comparison shopping website fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Idealo, Black Friday (shopping), Black Friday, with strongest over-indexing on Idealo (5.22× the country average). Demographically, the Comparison shopping website audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Comparison shopping website fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 36.8 |
| Estimated audience size | 4,367,588 |
Audience persona
The typical Comparison shopping website fan in Germany is more male, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Idealo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 568,916 | 0.6× |
| Bayern | 454,863 | 0.65× |
| Baden-Württemberg | 392,683 | 0.66× |
| Niedersachsen | 262,108 | 0.62× |
| Hessen | 227,280 | 0.68× |
| Rheinland-Pfalz | 162,666 | 0.74× |
| Thüringen | 126,773 | 1.14× |
| Brandenburg | 124,982 | 0.92× |
| Sachsen-Anhalt | 123,121 | 1.09× |
| Sachsen | 122,019 | 0.57× |
| Schleswig-Holstein | 120,101 | 0.77× |
| Bremen | 110,668 | 2.96× |
| Berlin | 110,038 | 0.56× |
| Mecklenburg-Vorpommern | 108,286 | 1.3× |
| Saarland | 107,646 | 2.01× |
| Hamburg | 72,709 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Idealo | 5.22× | Shopping |
| Black Friday (shopping) | 2.76× | Shopping |
| Black Friday | 3.96× | Shopping |
| Wunschgutschein | 2.49× | Shopping |
| Black Friday Deals | 4.17× | Shopping |
| Bauhaus | 1.51× | Shopping |
| AutoScout24 | 1.55× | Cars & Mobility |
| TK Maxx | 1.6× | Shopping |
| CHECK24 | 1.61× | Business & Career |
| Bonprix | 1.86× | Shopping |
| Cyber Monday | 2.38× | Shopping |
| Verivox | 2.38× | Business & Career |
| BAUR | 2.39× | Shopping |
| Škoda Auto | 1.54× | Cars & Mobility |
| Hardware store | 1.64× | Home & Garden |
| Petrol engine | 1.76× | Cars & Mobility |
| Ernsting's family | 1.82× | Shopping |
| KaufDa | 2.86× | Shopping |
| About You | 1.65× | Shopping |
| toom Baumarkt | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Early Adopter Mentality | POWER | 1.14 |
| Sports Activity | POWER | 1.1 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.4% |
| Italy | 26.2% |
| Spain | 14.1% |
See Comparison shopping website audiences in other countries
- Comparison shopping website — United States
- Comparison shopping website — United Kingdom
- Comparison shopping website — France
- Comparison shopping website — Italy
- Comparison shopping website — Spain
- Comparison shopping website — Brazil
- Comparison shopping website — Japan
- Comparison shopping website — South Korea
- Comparison shopping website — India
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Comparison shopping website have in Germany?
Comparison shopping website has an estimated audience of 4,367,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Comparison shopping website fans?
41.3% of Comparison shopping website fans are female, 58.7% are male, with an average age of 36.8 years.
Which brands do Comparison shopping website fans like most?
Comparison shopping website fans show strongest brand affinity for Idealo (5.22×), Black Friday (shopping) (2.76×), and Black Friday (3.96×) over the country average.
Where do Comparison shopping website fans live in Germany?
Comparison shopping website fans in Germany are most concentrated in Nordrhein-Westfalen (reach 568,916), Bayern (reach 454,863), and Baden-Württemberg (reach 392,683). These three regions account for the largest share of the active audience.
What other brands do Comparison shopping website fans also like?
Beyond Comparison shopping website itself, the audience over-indexes on Black Friday (shopping) (2.76×), Black Friday (3.96×), Wunschgutschein (2.49×), and Black Friday Deals (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Comparison shopping website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.