KaufDa Audience in Germany
KaufDa has an estimated audience of 2,415,540 people in Germany. 44.6% are female, 55.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, WE Fashion, Saturn (store), Woolworths, Jotex.
The average KaufDa fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, WE Fashion, Saturn (store), with strongest over-indexing on CHECK24 (6.69× the country average). Demographically, the KaufDa audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Price comparison
Demographics of KaufDa fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.4 |
| Estimated audience size | 2,415,540 |
Audience persona
The typical KaufDa fan in Germany is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 591,398 | 1.12× |
| Bayern | 423,372 | 1.09× |
| Baden-Württemberg | 322,120 | 0.98× |
| Niedersachsen | 226,093 | 0.96× |
| Sachsen | 164,453 | 1.39× |
| Hessen | 145,762 | 0.79× |
| Berlin | 135,261 | 1.25× |
| Rheinland-Pfalz | 114,750 | 0.95× |
| Schleswig-Holstein | 95,283 | 1.1× |
| Brandenburg | 69,140 | 0.92× |
| Thüringen | 62,084 | 1.01× |
| Sachsen-Anhalt | 53,470 | 0.85× |
| Hamburg | 52,842 | 0.97× |
| Mecklenburg-Vorpommern | 34,305 | 0.74× |
| Saarland | 27,922 | 0.94× |
| Bremen | 19,243 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 6.69× | Business & Career |
| WE Fashion | 11.65× | Fashion & Accessoires |
| Saturn (store) | 4.58× | Shopping |
| Woolworths | 5.01× | Shopping |
| Jotex | 26.74× | Shopping |
| Netto Marken-Discount | 2.35× | Shopping |
| Tagesschau | 1.93× | Movies & TV |
| Secret Escapes | 5.29× | Travel & Leisure |
| Transfermarkt | 2.24× | Sports |
| Hygiene | 2.57× | Beauty & Wellness |
| REWE | 1.69× | Shopping |
| Black Friday (shopping) | 2.21× | Shopping |
| Aldi | 1.59× | Shopping |
| Freeware | 1.94× | Technology & Electronics |
| Comparison shopping website | 3.21× | Shopping |
| Media Markt | 3.03× | Shopping |
| Bauhaus | 1.51× | Shopping |
| Billiger.de | 4.32× | Shopping |
| JYSK | 2.06× | Home & Garden |
| Lycamobile | 5.29× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Price Sensitivity | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.9% |
| Netherlands | 0.6% |
| Poland | 0.5% |
See KaufDa audiences in other countries
More Price comparison audiences in Germany
- Idealo (8,556,122)
- Verivox (3,451,690)
- Billiger.de (1,987,750)
- Sparwelt (227,283)
- gutscheine.de (47,284)
Frequently asked questions
How many fans does KaufDa have in Germany?
KaufDa has an estimated audience of 2,415,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KaufDa fans?
44.6% of KaufDa fans are female, 55.4% are male, with an average age of 36.4 years.
Which brands do KaufDa fans like most?
KaufDa fans show strongest brand affinity for CHECK24 (6.69×), WE Fashion (11.65×), and Saturn (store) (4.58×) over the country average.
Where do KaufDa fans live in Germany?
KaufDa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 591,398), Bayern (reach 423,372), and Baden-Württemberg (reach 322,120). These three regions account for the largest share of the active audience.
What other brands do KaufDa fans also like?
Beyond KaufDa itself, the audience over-indexes on WE Fashion (11.65×), Saturn (store) (4.58×), Woolworths (5.01×), and Jotex (26.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KaufDa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.