Rascasse Audience Intelligence

KaufDa Target Market in Germany

A data profile of the people who buy, follow and care about KaufDa in Germany — modelled from more than twelve digital signal sources. KaufDa has an estimated audience of 2,501,250 people in Germany.

#3among Price comparison in Germany#322among Brand in Germany#107in Shopping

The average KaufDa fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, WE Fashion, Billiger.de, with strongest over-indexing on CHECK24 (21.55× the country average).

Demographically, the KaufDa audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KaufDa fan in Germany is more male, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.

Category: Shopping · Type: Brand · Subtype: Price comparison

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KaufDa profile in Germany.

Audience size
2.5M
in Germany
Gender
42.9%♀
57.1% male
Age
36.5
average years
Country rank
#2644
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KaufDa

42.9% are female, 57.1% are male, average age 36.5.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for KaufDa audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age36.5
Estimated audience size2,501,250
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the KaufDa audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

96.0%

of the worldwide KaufDa audience comes from Germany.

Worldwide audience distribution share by country for KaufDa
CountryShare
Germany96.0%
Netherlands0.6%
Poland0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KaufDa audience in Germany is strongest.

Fig. 05

Top regions by affinity

KaufDa customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K1.35×
02Berlin~100K1.18×
03Mecklenburg-Vorpommern~50K1.11×
04Schleswig-Holstein~100K1.10×
05Nordrhein-Westfalen~600K1.08×
06Bayern~400K1.04×
07Thüringen~60K1.02×
08Saarland~30K0.99×
09Bremen~20K0.95×
10Baden-Württemberg~300K0.94×
11Hamburg~50K0.94×
12Niedersachsen~200K0.93×
13Rheinland-Pfalz~100K0.93×
14Brandenburg~70K0.92×
15Sachsen-Anhalt~50K0.86×
16Hessen~100K0.78×
Fig. 06

Affinity by region

Affinity by region — KaufDa, Germany
0.78×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KaufDa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KaufDa audience
#·InterestCategoryAffinity×
01CHECK24Business & Career21.55×
02WE FashionFashion & Accessoires14.08×
03Billiger.deShopping11.10×
04Rebecca FergusonMovies & TV10.39×
05Die KüchenschlachtFood & Beverages6.89×
06WoolworthsShopping4.75×
07Media MarktShopping3.20×
08Comparison shopping websiteShopping2.86×
09Netto Marken-DiscountShopping2.56×
10EssoCars & Mobility2.52×
11RefrigeratorHome & Garden2.45×
12AldiShopping1.98×
13REWEShopping1.96×
14Black Friday (shopping)Shopping1.77×
15NatureHome & Garden1.74×
16PostbankBusiness & Career1.73×
17VacationsTravel & Leisure1.68×
18AutoScout24Cars & Mobility1.61×
19CommerzbankBusiness & Career1.60×
20KauflandShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KaufDa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KaufDa audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.37×
Need for SecurityCONSERVATISM1.47×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KaufDa audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Pet OwnershipJOY0.77×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KaufDa's target market in Germany?

KaufDa's target market in Germany covers an estimated 2,501,250 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KaufDa customers?

42.9% of the KaufDa audience are female, 57.1% are male, with an average age of 36.5 years.

03

Which brands do KaufDa fans like most?

KaufDa fans show strongest brand affinity for CHECK24 (21.55×), WE Fashion (14.08×), and Billiger.de (11.1×) over the country average.

04

Where do KaufDa fans live in Germany?

KaufDa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do KaufDa fans also like?

Beyond KaufDa itself, the audience over-indexes on WE Fashion (14.08×), Billiger.de (11.1×), Woolworths (4.75×), and Netto Marken-Discount (2.56×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for KaufDa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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