Rascasse Audience Intelligence

Billiger.de Target Market in Germany

A data profile of the people who buy, follow and care about Billiger.de in Germany — modelled from more than twelve digital signal sources. Billiger.de has an estimated audience of 1,986,364 people in Germany.

#4among Price comparison in Germany#409among Brand in Germany#126in Shopping

The average Billiger.de fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, MARC CAIN, Lala Berlin, with strongest over-indexing on CHECK24 (30.73× the country average).

Demographically, the Billiger.de audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Billiger.de fan in Germany is balanced, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for CHECK24.

Category: Shopping · Type: Brand · Subtype: Price comparison

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billiger.de profile in Germany.

Audience size
2M
in Germany
Gender
52.6%♀
47.4% male
Age
34.3
average years
Country rank
#3375
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Billiger.de

52.6% are female, 47.4% are male, average age 34.3.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Billiger.de audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age34.3
Estimated audience size1,986,364
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Billiger.de audience in Germany
Age bracketShare%
16-1929%
20-2925%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Billiger.de audience comes from Germany.

Worldwide audience distribution share by country for Billiger.de
CountryShare
Germany99.2%
China0.2%
Croatia0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billiger.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

Billiger.de customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.23×
02Baden-Württemberg~300K1.22×
03Rheinland-Pfalz~100K1.22×
04Saarland~30K1.17×
05Nordrhein-Westfalen~500K1.15×
06Bayern~400K1.14×
07Thüringen~60K1.10×
08Brandenburg~70K1.07×
09Hessen~200K1.01×
10Schleswig-Holstein~70K1.01×
11Sachsen-Anhalt~50K0.97×
12Mecklenburg-Vorpommern~30K0.84×
13Bremen~10K0.84×
14Sachsen~70K0.74×
15Hamburg~30K0.73×
16Berlin~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Billiger.de, Germany
0.65×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billiger.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billiger.de audience
#·InterestCategoryAffinity×
01CHECK24Business & Career30.73×
02Lala BerlinFashion & Accessoires26.67×
03MARC CAINFashion & Accessoires24.18×
04HornbachShopping4.44×
05IdealoShopping4.04×
06BabywalzKids & Family3.90×
07Möbel HöffnerHome & Garden3.89×
08BabyOneKids & Family3.56×
09WorkwearFashion & Accessoires3.39×
10Made in ItalyBusiness & Career2.67×
11AliExpressShopping2.62×
12DeichmannShopping2.32×
13DecorationHome & Garden2.10×
14Child developmentBusiness & Career2.08×
15ImmoScout24Home & Garden1.98×
16Architecture & DesignBusiness & Career1.96×
17PrimarkShopping1.60×
18Black Friday (shopping)Shopping1.57×
19PinterestInternet & Social Media1.52×
20RossmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billiger.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billiger.de audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.20×
Design AffinityPREMIUM1.20×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billiger.de audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
SpiritualityBALANCE0.40×
Career OrientationPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Billiger.de's target market in Germany?

Billiger.de's target market in Germany covers an estimated 1,986,364 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Billiger.de customers?

52.6% of the Billiger.de audience are female, 47.4% are male, with an average age of 34.3 years.

03

Which brands do Billiger.de fans like most?

Billiger.de fans show strongest brand affinity for CHECK24 (30.73×), MARC CAIN (24.18×), and Lala Berlin (26.67×) over the country average.

04

Where do Billiger.de fans live in Germany?

Billiger.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Billiger.de fans also like?

Beyond Billiger.de itself, the audience over-indexes on MARC CAIN (24.18×), Lala Berlin (26.67×), Hornbach (4.44×), and Idealo (4.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Billiger.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Billiger.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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