Billiger.de Audience in Germany
Billiger.de has an estimated audience of 1,987,749 people in Germany. 52.6% are female, 47.4% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: U.S. Polo Assn., ICloud, Aral AG, Breaking news, toom Baumarkt.
The average Billiger.de fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include U.S. Polo Assn., ICloud, Aral AG, with strongest over-indexing on U.S. Polo Assn. (90.67× the country average). Demographically, the Billiger.de audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Price comparison
Demographics of Billiger.de fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 34.3 |
| Estimated audience size | 1,987,749 |
Audience persona
The typical Billiger.de fan in Germany is balanced, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for U.S. Polo Assn..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 535,195 | 1.23× |
| Bayern | 366,931 | 1.15× |
| Baden-Württemberg | 331,453 | 1.22× |
| Niedersachsen | 251,515 | 1.3× |
| Hessen | 153,584 | 1.01× |
| Rheinland-Pfalz | 126,654 | 1.27× |
| Schleswig-Holstein | 78,973 | 1.11× |
| Sachsen | 69,167 | 0.71× |
| Berlin | 60,102 | 0.68× |
| Brandenburg | 57,191 | 0.93× |
| Thüringen | 50,361 | 0.99× |
| Sachsen-Anhalt | 46,694 | 0.91× |
| Hamburg | 30,882 | 0.69× |
| Mecklenburg-Vorpommern | 30,837 | 0.81× |
| Saarland | 28,573 | 1.17× |
| Bremen | 13,925 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| U.S. Polo Assn. | 90.67× | Fashion & Accessoires |
| ICloud | 13.22× | Technology & Electronics |
| Aral AG | 4.51× | Cars & Mobility |
| Breaking news | 4.19× | Movies & TV |
| toom Baumarkt | 6.2× | Shopping |
| HolidayCheck | 5.43× | Travel & Leisure |
| Obi (store) | 2.75× | Shopping |
| Drop shipping | 3.98× | Shopping |
| Deichmann | 3.28× | Shopping |
| Michael Cera | 18.52× | Movies & TV |
| Hardware store | 3.99× | Home & Garden |
| Nordsee | 5.9× | Food & Beverages |
| REWE | 2.44× | Shopping |
| Mineral water | 7.88× | Food & Beverages |
| Andrea Berg | 5.42× | Music & Radio |
| Schlager music | 3.33× | Music & Radio |
| Rossmann | 2.45× | Shopping |
| Family car | 4.38× | Cars & Mobility |
| Lidl | 2.1× | Shopping |
| CHECK24 | 2.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.21 |
| DIY Mentality | THRILL | 2.14 |
| Quality Awareness | PREMIUM | 1.99 |
| Family Orientation | CONSERVATISM | 1.98 |
| Creativity | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.2% |
| China | 0.2% |
| Croatia | 0.1% |
See Billiger.de audiences in other countries
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Frequently asked questions
How many fans does Billiger.de have in Germany?
Billiger.de has an estimated audience of 1,987,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Billiger.de fans?
52.6% of Billiger.de fans are female, 47.4% are male, with an average age of 34.3 years.
Which brands do Billiger.de fans like most?
Billiger.de fans show strongest brand affinity for U.S. Polo Assn. (90.67×), ICloud (13.22×), and Aral AG (4.51×) over the country average.
Where do Billiger.de fans live in Germany?
Billiger.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 535,195), Bayern (reach 366,931), and Baden-Württemberg (reach 331,453). These three regions account for the largest share of the active audience.
What other brands do Billiger.de fans also like?
Beyond Billiger.de itself, the audience over-indexes on ICloud (13.22×), Aral AG (4.51×), Breaking news (4.19×), and toom Baumarkt (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Billiger.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.