BabyOne Audience in Germany
BabyOne has an estimated audience of 2,601,584 people in Germany. 80.7% are female, 19.3% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Babywalz, Deichmann, Immowelt, Babywearing, Gift shop.
The average BabyOne fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Babywalz, Deichmann, Immowelt, with strongest over-indexing on Babywalz (10.76× the country average). Demographically, the BabyOne audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of BabyOne fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 32.7 |
| Estimated audience size | 2,601,584 |
Audience persona
The typical BabyOne fan in Germany is more female, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Babywalz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 758,290 | 1.33× |
| Baden-Württemberg | 515,553 | 1.45× |
| Bayern | 346,060 | 0.83× |
| Niedersachsen | 309,904 | 1.23× |
| Hessen | 228,025 | 1.15× |
| Rheinland-Pfalz | 202,956 | 1.56× |
| Schleswig-Holstein | 118,025 | 1.26× |
| Berlin | 101,985 | 0.88× |
| Hamburg | 84,886 | 1.44× |
| Sachsen | 71,076 | 0.56× |
| Brandenburg | 55,962 | 0.69× |
| Saarland | 45,812 | 1.43× |
| Sachsen-Anhalt | 41,290 | 0.61× |
| Thüringen | 25,143 | 0.38× |
| Mecklenburg-Vorpommern | 18,518 | 0.37× |
| Bremen | 18,355 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babywalz | 10.76× | Kids & Family |
| Deichmann | 4.2× | Shopping |
| Immowelt | 3.71× | Home & Garden |
| Babywearing | 5.51× | Kids & Family |
| Gift shop | 3.64× | Home & Garden |
| Walt Disney World | 4.45× | Travel & Leisure |
| Parenting styles | 4.52× | Kids & Family |
| Gift card | 3.75× | Shopping |
| Ulla Popken | 3.94× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 2.71× | Movies & TV |
| Baby powder | 4.49× | Kids & Family |
| limango | 5.7× | Shopping |
| Infant clothing | 3.18× | Kids & Family |
| Baby Buggy | 10.36× | Kids & Family |
| Child development | 2.8× | Business & Career |
| Britax | 7.07× | Kids & Family |
| 1.81× | Internet & Social Media | |
| Dog lovers | 2.52× | Pets & Animals |
| Lego | 2.59× | Kids & Family |
| Ernsting's family | 2.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.86 |
| DIY Mentality | THRILL | 1.44 |
| Individualism | JOY | 1.41 |
| Creativity | OPEN | 1.31 |
| Convenience Orientation | PREMIUM | 1.27 |
| Design Affinity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Austria | 6.1% |
| Switzerland | 4.0% |
See BabyOne audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does BabyOne have in Germany?
BabyOne has an estimated audience of 2,601,584 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of BabyOne fans?
80.7% of BabyOne fans are female, 19.3% are male, with an average age of 32.7 years.
Which brands do BabyOne fans like most?
BabyOne fans show strongest brand affinity for Babywalz (10.76×), Deichmann (4.2×), and Immowelt (3.71×) over the country average.
Where do BabyOne fans live in Germany?
BabyOne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 758,290), Baden-Württemberg (reach 515,553), and Bayern (reach 346,060). These three regions account for the largest share of the active audience.
What other brands do BabyOne fans also like?
Beyond BabyOne itself, the audience over-indexes on Deichmann (4.2×), Immowelt (3.71×), Babywearing (5.51×), and Gift shop (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BabyOne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.