Immowelt Audience in Germany
Immowelt has an estimated audience of 9,594,594 people in Germany. 55.7% are female, 44.3% are male, average age 39.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: ImmoScout24, Burger King, Sparkasse, ImmobilienScout24, Townhouse.
The average Immowelt fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include ImmoScout24, Burger King, Sparkasse, with strongest over-indexing on ImmoScout24 (2.89× the country average). Demographically, the Immowelt audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of Immowelt fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 39.0 |
| Estimated audience size | 9,594,594 |
Audience persona
The typical Immowelt fan in Germany is more female, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,721,315 | 1.76× |
| Nordrhein-Westfalen | 1,742,215 | 0.83× |
| Baden-Württemberg | 1,620,728 | 1.24× |
| Niedersachsen | 1,027,636 | 1.1× |
| Hessen | 611,118 | 0.84× |
| Rheinland-Pfalz | 462,617 | 0.96× |
| Sachsen | 377,318 | 0.8× |
| Schleswig-Holstein | 371,387 | 1.08× |
| Thüringen | 282,589 | 1.16× |
| Berlin | 224,302 | 0.52× |
| Hamburg | 220,262 | 1.02× |
| Brandenburg | 200,738 | 0.67× |
| Saarland | 171,033 | 1.45× |
| Sachsen-Anhalt | 165,673 | 0.67× |
| Mecklenburg-Vorpommern | 143,154 | 0.78× |
| Bremen | 91,742 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 2.89× | Home & Garden |
| Burger King | 2.77× | Food & Beverages |
| Sparkasse | 2.85× | Business & Career |
| ImmobilienScout24 | 3.32× | Home & Garden |
| Townhouse | 5.22× | Home & Garden |
| TK Maxx | 2.46× | Shopping |
| 2.16× | Internet & Social Media | |
| Edeka | 1.97× | Shopping |
| Netto Marken-Discount | 1.97× | Shopping |
| Aldi | 1.89× | Shopping |
| Mortgage calculator | 4.62× | Home & Garden |
| EBay | 1.82× | Shopping |
| Lidl | 1.71× | Shopping |
| Kaufland | 1.72× | Shopping |
| Job | 2.15× | Business & Career |
| Vodafone | 1.92× | Technology & Electronics |
| Real estate development | 2.5× | Business & Career |
| Deutsche Bahn | 1.63× | Cars & Mobility |
| 1.84× | Internet & Social Media | |
| Immobilien Zeitung | 7.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
| Need for Security | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.02 |
| DIY Mentality | THRILL | 1 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.1% |
| Austria | 1.6% |
| Netherlands | 0.8% |
See Immowelt audiences in other countries
More Property finder audiences in Germany
- ImmobilienScout24 (7,626,067)
- Immonet (1,854,937)
- Hemnet (324,711)
- Zillow (261,524)
- Immoweb (124,393)
Frequently asked questions
How many fans does Immowelt have in Germany?
Immowelt has an estimated audience of 9,594,594 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Immowelt fans?
55.7% of Immowelt fans are female, 44.3% are male, with an average age of 39.0 years.
Which brands do Immowelt fans like most?
Immowelt fans show strongest brand affinity for ImmoScout24 (2.89×), Burger King (2.77×), and Sparkasse (2.85×) over the country average.
Where do Immowelt fans live in Germany?
Immowelt fans in Germany are most concentrated in Bayern (reach 2,721,315), Nordrhein-Westfalen (reach 1,742,215), and Baden-Württemberg (reach 1,620,728). These three regions account for the largest share of the active audience.
What other brands do Immowelt fans also like?
Beyond Immowelt itself, the audience over-indexes on Burger King (2.77×), Sparkasse (2.85×), ImmobilienScout24 (3.32×), and Townhouse (5.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Immowelt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.