Zillow Audience in Germany
Zillow has an estimated audience of 261,524 people in Germany. 61.4% are female, 38.6% are male, average age 36.0. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: Harry Potter, Entertainment, Sports, Outdoor recreation, Food and drink.
The average Zillow fan in Germany is 36.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include Harry Potter, Entertainment, Sports, with strongest over-indexing on Harry Potter (2.92× the country average). Demographically, the Zillow audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of Zillow fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 36.0 |
| Estimated audience size | 261,524 |
Audience persona
The typical Zillow fan in Germany is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 54,782 | 1.3× |
| Hessen | 49,397 | 2.48× |
| Nordrhein-Westfalen | 44,290 | 0.77× |
| Baden-Württemberg | 39,018 | 1.09× |
| Rheinland-Pfalz | 37,407 | 2.85× |
| Berlin | 17,494 | 1.5× |
| Niedersachsen | 17,200 | 0.68× |
| Sachsen | 6,701 | 0.52× |
| Schleswig-Holstein | 6,608 | 0.7× |
| Brandenburg | 4,776 | 0.59× |
| Hamburg | 4,689 | 0.79× |
| Thüringen | 2,672 | 0.4× |
| Sachsen-Anhalt | 2,386 | 0.35× |
| Saarland | 2,231 | 0.69× |
| Mecklenburg-Vorpommern | 2,194 | 0.44× |
| Bremen | 1,850 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.92× | Movies & TV |
| Entertainment | 2.36× | Movies & TV |
| Sports | 2.44× | Sports |
| Outdoor recreation | 2.51× | Sports |
| Food and drink | 2.21× | Food & Beverages |
| Vehicles | 2.45× | Cars & Mobility |
| American football | 3.47× | Sports |
| Arts and music | 2.2× | Arts & Culture |
| Music | 2.23× | Business & Career |
| Food | 2.23× | Food & Beverages |
| ImmoScout24 | 3.4× | Home & Garden |
| Reading | 2.25× | Literature |
| Movies | 2.27× | Movies & TV |
| Bundesliga | 2.59× | Sports |
| Pets | 2.41× | Pets & Animals |
| FC Bayern Munich | 2.5× | Sports |
| Aldi | 2.84× | Shopping |
| Wetter.com | 3.13× | Home & Garden |
| Consumer electronics | 2.09× | Technology & Electronics |
| Real Madrid C.F. | 3.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 2.07 |
| Design Affinity | PREMIUM | 2 |
| Urban Lifestyle | OPEN | 1.83 |
| Quality Awareness | PREMIUM | 1.81 |
| Risk Appetite | THRILL | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.0% |
| China | 4.1% |
| United Kingdom | 2.6% |
See Zillow audiences in other countries
More Property finder audiences in Germany
- Immowelt (9,594,594)
- ImmobilienScout24 (7,626,067)
- Immonet (1,854,937)
- Hemnet (324,711)
- Immoweb (124,393)
Frequently asked questions
How many fans does Zillow have in Germany?
Zillow has an estimated audience of 261,524 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Zillow fans?
61.4% of Zillow fans are female, 38.6% are male, with an average age of 36.0 years.
Which brands do Zillow fans like most?
Zillow fans show strongest brand affinity for Harry Potter (2.92×), Entertainment (2.36×), and Sports (2.44×) over the country average.
Where do Zillow fans live in Germany?
Zillow fans in Germany are most concentrated in Bayern (reach 54,782), Hessen (reach 49,397), and Nordrhein-Westfalen (reach 44,290). These three regions account for the largest share of the active audience.
What other brands do Zillow fans also like?
Beyond Zillow itself, the audience over-indexes on Entertainment (2.36×), Sports (2.44×), Outdoor recreation (2.51×), and Food and drink (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.