Zillow Target Market in Germany
A data profile of the people who buy, follow and care about Zillow in Germany — modelled from more than twelve digital signal sources. Zillow has an estimated audience of 264,457 people in Germany.
The average Zillow fan in Germany is 36.0 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.
Top brand affinities include Entertainment, Harry Potter, FC Bayern Munich, with strongest over-indexing on Entertainment (2.36× the country average).
Demographically, the Zillow audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zillow fan in Germany is more female, around 36.0 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.
At a glance
The key figures that characterise the Zillow profile in Germany.
Search interest · 12-month trend
Customer demographics of Zillow
61.4% are female, 38.6% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 36.0 |
| Estimated audience size | 264,457 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Zillow audience comes from Germany.
| Country | Share |
|---|---|
| United States | 71.4% |
| China | 4.0% |
| United Kingdom | 2.6% |
Geography
Where the Zillow audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~40K | 2.71× | |
| 02 | Hessen | ~40K | 2.25× | |
| 03 | Berlin | ~20K | 1.37× | |
| 04 | Bayern | ~50K | 1.25× | |
| 05 | Baden-Württemberg | ~40K | 1.10× | |
| 06 | Bremen | ~2K | 0.86× | |
| 07 | Nordrhein-Westfalen | ~50K | 0.83× | |
| 08 | Saarland | ~3K | 0.82× | |
| 09 | Hamburg | ~5K | 0.80× | |
| 10 | Schleswig-Holstein | ~7K | 0.76× | |
| 11 | Niedersachsen | ~20K | 0.72× | |
| 12 | Brandenburg | ~6K | 0.69× | |
| 13 | Thüringen | ~4K | 0.61× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.57× | |
| 15 | Sachsen | ~7K | 0.56× | |
| 16 | Sachsen-Anhalt | ~4K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zillow audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ImmoScout24 | Home & Garden | 3.40× | ||
| 02 | Real Madrid C.F. | Sports | 3.20× | ||
| 03 | Lieferando.de | Food & Beverages | 3.02× | ||
| 04 | Harry Potter | Movies & TV | 2.92× | ||
| 05 | Aldi | Shopping | 2.84× | ||
| 06 | Bundesliga | Sports | 2.59× | ||
| 07 | Outdoor recreation | Sports | 2.51× | ||
| 08 | FC Bayern Munich | Sports | 2.50× | ||
| 09 | Vehicles | Cars & Mobility | 2.45× | ||
| 10 | Sports | Sports | 2.44× | ||
| 11 | Pets | Pets & Animals | 2.41× | ||
| 12 | Entertainment | Movies & TV | 2.36× | ||
| 13 | Movies | Movies & TV | 2.27× | ||
| 14 | Reading | Literature | 2.25× | ||
| 15 | Music | Business & Career | 2.23× | ||
| 16 | Food | Food & Beverages | 2.23× | ||
| 17 | Food and drink | Food & Beverages | 2.21× | ||
| 18 | Arts and music | Arts & Culture | 2.20× | ||
| 19 | Live events | Music & Radio | 2.20× | ||
| 20 | Consumer electronics | Technology & Electronics | 2.09× |
Personality of the Zillow audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.43× | |
| Design Affinity | PREMIUM | 2.33× | |
| Healthy Lifestyle | BALANCE | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.17× | |
| Extroversion | THRILL | 1.21× | |
| Price Sensitivity | PREMIUM | 1.35× |
Frequently asked questions
Who is Zillow's target market in Germany?
Zillow's target market in Germany covers an estimated 264,457 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zillow customers?
61.4% of the Zillow audience are female, 38.6% are male, with an average age of 36.0 years.
Which brands do Zillow fans like most?
Zillow fans show strongest brand affinity for Entertainment (2.36×), Harry Potter (2.92×), and FC Bayern Munich (2.5×) over the country average.
Where do Zillow fans live in Germany?
Zillow fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Zillow fans also like?
Beyond Zillow itself, the audience over-indexes on Harry Potter (2.92×), FC Bayern Munich (2.5×), Sports (2.44×), and Outdoor recreation (2.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Property finder audiences in Germany
- Immowelt (9,661,016)
- ImmobilienScout24 (7,185,521)
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- Hemnet (324,153)
- Immoweb (124,228)
See Zillow audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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