Hemnet Audience in Germany
Hemnet has an estimated audience of 324,711 people in Germany. 57.4% are female, 42.6% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, FlixBus, Food and drink, Outdoor recreation, Garden.
The average Hemnet fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, FlixBus, Food and drink, with strongest over-indexing on Gina Tricot (24.69× the country average). Demographically, the Hemnet audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of Hemnet fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.3 |
| Estimated audience size | 324,711 |
Audience persona
The typical Hemnet fan in Germany is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,108 | 0.68× |
| Bayern | 38,738 | 0.74× |
| Baden-Württemberg | 37,508 | 0.85× |
| Niedersachsen | 36,271 | 1.15× |
| Schleswig-Holstein | 31,904 | 2.74× |
| Hessen | 19,310 | 0.78× |
| Berlin | 17,549 | 1.21× |
| Brandenburg | 12,724 | 1.26× |
| Rheinland-Pfalz | 11,885 | 0.73× |
| Sachsen | 11,146 | 0.7× |
| Hamburg | 9,630 | 1.31× |
| Mecklenburg-Vorpommern | 7,419 | 1.2× |
| Thüringen | 5,276 | 0.64× |
| Bremen | 3,608 | 1.3× |
| Sachsen-Anhalt | 3,239 | 0.38× |
| Saarland | 1,331 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 24.69× | Fashion & Accessoires |
| FlixBus | 4.79× | Cars & Mobility |
| Food and drink | 1.93× | Food & Beverages |
| Outdoor recreation | 2.11× | Sports |
| Garden | 2.62× | Home & Garden |
| Entertainment | 1.84× | Movies & TV |
| Reading | 1.97× | Literature |
| Food | 1.89× | Food & Beverages |
| Sports | 1.89× | Sports |
| Architecture & Interior Design | 5.47× | Home & Garden |
| Consumer electronics | 1.94× | Technology & Electronics |
| Cottage | 5.16× | Travel & Leisure |
| AliExpress | 3.44× | Shopping |
| Women's clothing | 2.71× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Germany | 1.78× | Travel & Leisure |
| Leisure | 2.35× | Travel & Leisure |
| Pets | 2.02× | Pets & Animals |
| Live events | 1.96× | Music & Radio |
| H&M | 2.47× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.25 |
| Risk Appetite | THRILL | 1.14 |
| Spirituality | BALANCE | 1.07 |
| Travelling | THRILL | 1.06 |
| Convenience Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 72.9% |
| United States | 4.2% |
| Germany | 3.2% |
See Hemnet audiences in other countries
More Property finder audiences in Germany
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- Immoweb (124,393)
Frequently asked questions
How many fans does Hemnet have in Germany?
Hemnet has an estimated audience of 324,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hemnet fans?
57.4% of Hemnet fans are female, 42.6% are male, with an average age of 37.3 years.
Which brands do Hemnet fans like most?
Hemnet fans show strongest brand affinity for Gina Tricot (24.69×), FlixBus (4.79×), and Food and drink (1.93×) over the country average.
Where do Hemnet fans live in Germany?
Hemnet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,108), Bayern (reach 38,738), and Baden-Württemberg (reach 37,508). These three regions account for the largest share of the active audience.
What other brands do Hemnet fans also like?
Beyond Hemnet itself, the audience over-indexes on FlixBus (4.79×), Food and drink (1.93×), Outdoor recreation (2.11×), and Garden (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hemnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.