Rascasse Audience Intelligence

Hemnet Target Market in Germany

A data profile of the people who buy, follow and care about Hemnet in Germany — modelled from more than twelve digital signal sources. Hemnet has an estimated audience of 324,153 people in Germany.

#4among Property finder in Germany#2095among Brand in Germany#803in Home & Garden

The average Hemnet fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, FlixBus, Food and drink, with strongest over-indexing on Gina Tricot (24.69× the country average).

Demographically, the Hemnet audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hemnet fan in Germany is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Home & Garden · Type: Brand · Subtype: Property finder

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hemnet profile in Germany.

Audience size
324K
in Germany
Gender
57.4%♀
42.6% male
Age
37.3
average years
Country rank
#16400
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hemnet

57.4% are female, 42.6% are male, average age 37.3.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Hemnet audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age37.3
Estimated audience size324,153
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Hemnet audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Hemnet audience comes from Germany.

Worldwide audience distribution share by country for Hemnet
CountryShare
Sweden72.8%
United States4.2%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hemnet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hemnet customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K2.56×
02Mecklenburg-Vorpommern~9K1.43×
03Brandenburg~10K1.33×
04Hamburg~9K1.23×
05Bremen~3K1.19×
06Berlin~20K1.18×
07Niedersachsen~30K1.10×
08Baden-Württemberg~40K0.79×
09Hessen~20K0.79×
10Rheinland-Pfalz~10K0.73×
11Sachsen~10K0.73×
12Bayern~40K0.71×
13Thüringen~6K0.71×
14Nordrhein-Westfalen~50K0.68×
15Sachsen-Anhalt~6K0.68×
16Saarland~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Hemnet, Germany
0.66×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hemnet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hemnet audience
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires24.69×
02Architecture & Interior DesignHome & Garden5.47×
03CottageTravel & Leisure5.16×
04FlixBusCars & Mobility4.79×
05AliExpressShopping3.44×
06Women's clothingFashion & Accessoires2.71×
07GardenHome & Garden2.62×
08H&MShopping2.47×
09LeisureTravel & Leisure2.35×
10Outdoor recreationSports2.11×
11PetsPets & Animals2.02×
12ReadingLiterature1.97×
13Live eventsMusic & Radio1.96×
14Consumer electronicsTechnology & Electronics1.94×
15Food and drinkFood & Beverages1.93×
16FoodFood & Beverages1.89×
17SportsSports1.89×
18EntertainmentMovies & TV1.84×
19GermanyTravel & Leisure1.78×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hemnet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hemnet audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.92×
Healthy LifestyleBALANCE1.66×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hemnet audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
SpiritualityBALANCE0.64×
ExtroversionTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hemnet's target market in Germany?

Hemnet's target market in Germany covers an estimated 324,153 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hemnet customers?

57.4% of the Hemnet audience are female, 42.6% are male, with an average age of 37.3 years.

03

Which brands do Hemnet fans like most?

Hemnet fans show strongest brand affinity for Gina Tricot (24.69×), FlixBus (4.79×), and Food and drink (1.93×) over the country average.

04

Where do Hemnet fans live in Germany?

Hemnet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hemnet fans also like?

Beyond Hemnet itself, the audience over-indexes on FlixBus (4.79×), Food and drink (1.93×), Outdoor recreation (2.11×), and Garden (2.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Property finder audiences in Germany

See Hemnet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hemnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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