FlixBus Audience in Germany
FlixBus has an estimated audience of 3,224,570 people in Germany. 62.0% are female, 38.0% are male, average age 34.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Trenitalia, Deutsche Bahn, Carpet cleaning, Carpool, Vueling.
The average FlixBus fan in Germany is 34.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Trenitalia, Deutsche Bahn, Carpet cleaning, with strongest over-indexing on Trenitalia (42.86× the country average). Demographically, the FlixBus audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of FlixBus fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 34.8 |
| Estimated audience size | 3,224,570 |
Audience persona
The typical FlixBus fan in Germany is more female, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Trenitalia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,446,291 | 1.33× |
| Nordrhein-Westfalen | 1,310,128 | 0.88× |
| Baden-Württemberg | 1,250,666 | 1.35× |
| Hessen | 543,327 | 1.05× |
| Niedersachsen | 483,781 | 0.73× |
| Berlin | 463,960 | 1.53× |
| Sachsen | 457,749 | 1.38× |
| Rheinland-Pfalz | 278,564 | 0.82× |
| Schleswig-Holstein | 196,131 | 0.81× |
| Hamburg | 179,507 | 1.17× |
| Brandenburg | 172,033 | 0.82× |
| Sachsen-Anhalt | 122,092 | 0.69× |
| Thüringen | 115,488 | 0.67× |
| Mecklenburg-Vorpommern | 97,149 | 0.75× |
| Saarland | 82,612 | 0.99× |
| Bremen | 59,577 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trenitalia | 42.86× | Cars & Mobility |
| Deutsche Bahn | 6.28× | Cars & Mobility |
| Carpet cleaning | 16.67× | Home & Garden |
| Carpool | 19.87× | Cars & Mobility |
| Vueling | 15.18× | Travel & Leisure |
| Equipment | 19.87× | Music & Radio |
| Ryanair | 3.32× | Travel & Leisure |
| Flixtrain | 8.9× | Cars & Mobility |
| Online shopping | 1.87× | Shopping |
| BlaBlaCar | 7.97× | Cars & Mobility |
| Netto Marken-Discount | 2.41× | Shopping |
| Deutschlandticket | 2.79× | Cars & Mobility |
| Enterprise Rent-A-Car | 12.51× | Cars & Mobility |
| Tagesschau | 1.97× | Movies & TV |
| Germany | 1.61× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Bofrost | 4.95× | Food & Beverages |
| Homemaking | 6.49× | Home & Garden |
| CHECK24 | 2.14× | Business & Career |
| Deutsch lernen | 3.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.47 |
| Career Orientation | POWER | 1.38 |
| Urban Lifestyle | OPEN | 1.37 |
| Community Orientation | OPEN | 1.26 |
| LGBTQ+ Identity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.9% |
| France | 14.0% |
| Portugal | 8.2% |
See FlixBus audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- Bremer Straßenbahn AG (583,301)
- Eurostar (565,664)
- BOGESTRA (560,143)
- Autozug Sylt (550,751)
Frequently asked questions
How many fans does FlixBus have in Germany?
FlixBus has an estimated audience of 3,224,570 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of FlixBus fans?
62.0% of FlixBus fans are female, 38.0% are male, with an average age of 34.8 years.
Which brands do FlixBus fans like most?
FlixBus fans show strongest brand affinity for Trenitalia (42.86×), Deutsche Bahn (6.28×), and Carpet cleaning (16.67×) over the country average.
Where do FlixBus fans live in Germany?
FlixBus fans in Germany are most concentrated in Bayern (reach 1,446,291), Nordrhein-Westfalen (reach 1,310,128), and Baden-Württemberg (reach 1,250,666). These three regions account for the largest share of the active audience.
What other brands do FlixBus fans also like?
Beyond FlixBus itself, the audience over-indexes on Deutsche Bahn (6.28×), Carpet cleaning (16.67×), Carpool (19.87×), and Vueling (15.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.