FlixBus Target Market in Germany
A data profile of the people who buy, follow and care about FlixBus in Germany — modelled from more than twelve digital signal sources. FlixBus has an estimated audience of 7,070,873 people in Germany.
The average FlixBus fan in Germany is 34.8 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Trenitalia, Deutsche Bahn, Carpet cleaning, with strongest over-indexing on Trenitalia (42.86× the country average).
Demographically, the FlixBus audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical FlixBus fan in Germany is more female, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Trenitalia.
At a glance
The key figures that characterise the FlixBus profile in Germany.
Search interest · 12-month trend
Customer demographics of FlixBus
62.0% are female, 38.0% are male, average age 34.8.
Gender split
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 34.8 |
| Estimated audience size | 7,070,873 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 14% |
Geography
Where the FlixBus audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~400K | 1.45× | |
| 02 | Sachsen | ~500K | 1.41× | |
| 03 | Baden-Württemberg | ~1M | 1.30× | |
| 04 | Bayern | ~1.5M | 1.29× | |
| 05 | Hamburg | ~200K | 1.17× | |
| 06 | Saarland | ~100K | 1.16× | |
| 07 | Hessen | ~600K | 1.08× | |
| 08 | Bremen | ~60K | 1.06× | |
| 09 | Nordrhein-Westfalen | ~1.5M | 0.84× | |
| 10 | Brandenburg | ~200K | 0.81× | |
| 11 | Rheinland-Pfalz | ~300K | 0.80× | |
| 12 | Schleswig-Holstein | ~200K | 0.79× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.76× | |
| 14 | Niedersachsen | ~500K | 0.71× | |
| 15 | Sachsen-Anhalt | ~100K | 0.71× | |
| 16 | Thüringen | ~100K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the FlixBus audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trenitalia | Cars & Mobility | 42.86× | ||
| 02 | Carpool | Cars & Mobility | 19.87× | ||
| 03 | Equipment | Music & Radio | 19.87× | ||
| 04 | Carpet cleaning | Home & Garden | 16.67× | ||
| 05 | Vueling | Travel & Leisure | 15.18× | ||
| 06 | Enterprise Rent-A-Car | Cars & Mobility | 12.51× | ||
| 07 | Flixtrain | Cars & Mobility | 8.90× | ||
| 08 | BlaBlaCar | Cars & Mobility | 7.97× | ||
| 09 | Homemaking | Home & Garden | 6.49× | ||
| 10 | Deutsche Bahn | Cars & Mobility | 6.28× | ||
| 11 | Bofrost | Food & Beverages | 4.95× | ||
| 12 | Deutsch lernen | Business & Career | 3.72× | ||
| 13 | Ryanair | Travel & Leisure | 3.32× | ||
| 14 | Deutschlandticket | Cars & Mobility | 2.79× | ||
| 15 | Netto Marken-Discount | Shopping | 2.41× | ||
| 16 | CHECK24 | Business & Career | 2.14× | ||
| 17 | Tagesschau | Movies & TV | 1.97× | ||
| 18 | Online shopping | Shopping | 1.87× | ||
| 19 | Germany | Travel & Leisure | 1.61× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the FlixBus audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Career Orientation | POWER | 1.48× | |
| Travelling | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Sports Activity | POWER | 0.94× |
Frequently asked questions
Who is FlixBus's target market in Germany?
FlixBus's target market in Germany covers an estimated 7,070,873 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of FlixBus customers?
62.0% of the FlixBus audience are female, 38.0% are male, with an average age of 34.8 years.
Which brands do FlixBus fans like most?
FlixBus fans show strongest brand affinity for Trenitalia (42.86×), Deutsche Bahn (6.28×), and Carpet cleaning (16.67×) over the country average.
Where do FlixBus fans live in Germany?
FlixBus fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do FlixBus fans also like?
Beyond FlixBus itself, the audience over-indexes on Deutsche Bahn (6.28×), Carpet cleaning (16.67×), Carpool (19.87×), and Vueling (15.18×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
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- Eurostar (570,183)
- BOGESTRA (557,484)
- Autozug Sylt (550,983)
See FlixBus audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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