Equipment Audience in Germany
Equipment has an estimated audience of 374,324 people in Germany. 43.8% are female, 56.2% are male, average age 38.6. Top brand affinities: FlixBus, Deutsche Bahn, Sixt, BlaBlaCar, Carpool.
Top brand affinities include FlixBus, Deutsche Bahn, Sixt, with strongest over-indexing on FlixBus (16.89× the country average). Demographically, the Equipment audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Equipment fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 38.6 |
| Estimated audience size | 374,324 |
Audience persona
The typical Equipment fan in Germany is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for FlixBus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 16.89× | Cars & Mobility |
| Deutsche Bahn | 5.54× | Cars & Mobility |
| Sixt | 11.23× | Cars & Mobility |
| BlaBlaCar | 11.41× | Cars & Mobility |
| Carpool | 18.54× | Cars & Mobility |
| Trenitalia | 20.17× | Cars & Mobility |
| Halliburton | 53.37× | Business & Career |
| Self care | 3.9× | Health |
| Chemical engineering | 9.53× | Business & Career |
| Satire | 4.46× | Literature |
| Lisa Kudrow | 14.93× | Movies & TV |
| Hertz | 8.99× | Cars & Mobility |
| Enterprise Rent-A-Car | 10.84× | Cars & Mobility |
| Casino | 4.95× | Games |
| Infineon Technologies | 12.96× | Technology & Electronics |
| Vacations | 2.31× | Travel & Leisure |
| Pixiv | 10.89× | Internet & Social Media |
| Stuttgart | 2.51× | Travel & Leisure |
| Vueling | 7.63× | Travel & Leisure |
| ICloud | 3.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 13.0% |
| India | 10.1% |
See Equipment audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.