Equipment Audience in Germany
Equipment has an estimated audience of 374,324 people in Germany. 43.8% are female, 56.2% are male, average age 38.6. Top brand affinities: Zihuatanejo, Cocktail, Stradivarius, San Pellegrino, Pillow.
Top brand affinities include Zihuatanejo, Cocktail, Stradivarius, with strongest over-indexing on Zihuatanejo (53.37× the country average). Demographically, the Equipment audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Equipment fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 38.6 |
| Estimated audience size | 374,324 |
Audience persona
The typical Equipment fan in Germany is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Zihuatanejo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zihuatanejo | 53.37× | Travel & Leisure |
| Cocktail | 1.69× | Food & Beverages |
| Stradivarius | 1.85× | Shopping |
| San Pellegrino | 5.54× | Food & Beverages |
| Pillow | 1.55× | Home & Garden |
| VfL Wolfsburg | 1.62× | Sports |
| Israel | 1.72× | Travel & Leisure |
| Nazım Hikmet Ran | 10.89× | Literature |
| Google Home | 4.54× | Technology & Electronics |
| Natural rubber | 1.81× | Cars & Mobility |
| Este, Veneto | 1.94× | Travel & Leisure |
| Jaguar F-Pace | 4.97× | Cars & Mobility |
| Hammock camping | 5.48× | Travel & Leisure |
| Home Delivery | 1.95× | Food & Beverages |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| AS Cannes | 17.5× | Sports |
| La Nazione | 11.41× | News |
| Tuzla, Istanbul | 15.19× | Travel & Leisure |
| Preacher (comics) | 3.63× | Literature |
| Metamorphoses | 1.76× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 13.0% |
| India | 10.1% |
See Equipment audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.