Carpool Audience in Germany
Carpool has an estimated audience of 558,105 people in Germany. 43.8% are female, 56.2% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FlixBus, Equipment, BlaBlaCar, Riley!, Robert Redford.
The average Carpool fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FlixBus, Equipment, BlaBlaCar, with strongest over-indexing on FlixBus (30.41× the country average). Demographically, the Carpool audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: TV series
Demographics of Carpool fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 38.6 |
| Estimated audience size | 558,105 |
Audience persona
The typical Carpool fan in Germany is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for FlixBus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,356 | 1.13× |
| Bayern | 108,340 | 1.21× |
| Baden-Württemberg | 96,083 | 1.26× |
| Niedersachsen | 70,320 | 1.3× |
| Hessen | 47,617 | 1.12× |
| Rheinland-Pfalz | 34,973 | 1.25× |
| Sachsen | 28,306 | 1.03× |
| Schleswig-Holstein | 20,392 | 1.02× |
| Berlin | 19,141 | 0.77× |
| Hamburg | 12,436 | 0.99× |
| Brandenburg | 12,082 | 0.7× |
| Thüringen | 12,014 | 0.84× |
| Sachsen-Anhalt | 10,666 | 0.74× |
| Mecklenburg-Vorpommern | 8,739 | 0.82× |
| Saarland | 6,217 | 0.91× |
| Bremen | 4,380 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 30.41× | Cars & Mobility |
| Equipment | 73.25× | Music & Radio |
| BlaBlaCar | 27.96× | Cars & Mobility |
| Riley! | 73.25× | Music & Radio |
| Robert Redford | 7.53× | Movies & TV |
| Tank truck | 24.97× | Cars & Mobility |
| Flixtrain | 10.09× | Cars & Mobility |
| Deutsche Bahn | 3.06× | Cars & Mobility |
| Sixt | 7.19× | Cars & Mobility |
| weber grills | 12.39× | Home & Garden |
| Waymo | 21.13× | Cars & Mobility |
| Autonomous car | 40.98× | Cars & Mobility |
| The Alamo (1960 film) | 43.72× | |
| Nanotechnology | 17.98× | Business & Career |
| Lyft | 22.2× | Cars & Mobility |
| Carsharing | 8.4× | Cars & Mobility |
| Uber | 5.2× | Cars & Mobility |
| Real-time ridesharing | 17.82× | Cars & Mobility |
| GPS tracking unit | 16.95× | Sports |
| Pinarello | 6.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| France | 8.0% |
| Italy | 7.6% |
See Carpool audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Carpool have in Germany?
Carpool has an estimated audience of 558,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carpool fans?
43.8% of Carpool fans are female, 56.2% are male, with an average age of 38.6 years.
Which brands do Carpool fans like most?
Carpool fans show strongest brand affinity for FlixBus (30.41×), Equipment (73.25×), and BlaBlaCar (27.96×) over the country average.
Where do Carpool fans live in Germany?
Carpool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,356), Bayern (reach 108,340), and Baden-Württemberg (reach 96,083). These three regions account for the largest share of the active audience.
What other brands do Carpool fans also like?
Beyond Carpool itself, the audience over-indexes on Equipment (73.25×), BlaBlaCar (27.96×), Riley! (73.25×), and Robert Redford (7.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.