Rascasse Audience Intelligence

Waymo Target Market in Germany

A data profile of the people who buy, follow and care about Waymo in Germany — modelled from more than twelve digital signal sources. Waymo has an estimated audience of 212,068 people in Germany.

#2756among Brand in Germany#901in Cars & Mobility

The average Waymo fan in Germany is 37.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include GitHub, Sixt, Europcar, with strongest over-indexing on GitHub (14.38× the country average).

Demographically, the Waymo audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Waymo fan in Germany is more male, around 37.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for GitHub.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waymo profile in Germany.

Audience size
212K
in Germany
Gender
26.2%♀
73.8% male
Age
37.6
average years
Country rank
#21904
Brand in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Waymo

26.2% are female, 73.8% are male, average age 37.6.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Waymo audience in Germany
MetricValue
Female26.2%
Male73.8%
Average age37.6
Estimated audience size212,068
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Waymo audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3922%
40-4919%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Waymo audience comes from Germany.

Worldwide audience distribution share by country for Waymo
CountryShare
United States65.4%
Japan7.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waymo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waymo customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.66×
02Bayern~50K1.42×
03Hamburg~7K1.34×
04Baden-Württemberg~40K1.33×
05Hessen~20K1.27×
06Nordrhein-Westfalen~50K1.02×
07Bremen~2K1.00×
08Niedersachsen~20K0.91×
09Schleswig-Holstein~8K0.91×
10Sachsen~10K0.88×
11Brandenburg~6K0.87×
12Saarland~3K0.87×
13Rheinland-Pfalz~10K0.82×
14Thüringen~5K0.82×
15Mecklenburg-Vorpommern~3K0.72×
16Sachsen-Anhalt~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Waymo, Germany
0.69×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waymo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waymo audience
#·InterestCategoryAffinity×
01Autonomous carCars & Mobility51.20×
02PostgreSQLTechnology & Electronics29.27×
03Ford Transit ConnectCars & Mobility21.82×
04CarpoolCars & Mobility21.13×
05KubernetesTechnology & Electronics19.14×
06GitHubInternet & Social Media14.38×
07Rosario DawsonMovies & TV12.69×
08EuropcarCars & Mobility11.44×
09SixtCars & Mobility10.92×
10CarsharingCars & Mobility9.80×
11UberCars & Mobility5.70×
12Desktop computersTechnology & Electronics5.26×
13Ethical consumerismShopping3.72×
14NatureHome & Garden3.25×
15FlixBusCars & Mobility3.17×
16Efficient energy useTechnology & Electronics2.98×
17FamilyKids & Family2.29×
18RyanairTravel & Leisure2.25×
19CommerzbankBusiness & Career1.95×
20GermanyTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waymo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waymo audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.32×
Need for SecurityCONSERVATISM1.90×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waymo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Waymo's target market in Germany?

Waymo's target market in Germany covers an estimated 212,068 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Waymo customers?

26.2% of the Waymo audience are female, 73.8% are male, with an average age of 37.6 years.

03

Which brands do Waymo fans like most?

Waymo fans show strongest brand affinity for GitHub (14.38×), Sixt (10.92×), and Europcar (11.44×) over the country average.

04

Where do Waymo fans live in Germany?

Waymo fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Waymo fans also like?

Beyond Waymo itself, the audience over-indexes on Sixt (10.92×), Europcar (11.44×), Carpool (21.13×), and Nature (3.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Waymo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waymo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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