Waymo Audience in Germany
Waymo has an estimated audience of 263,342 people in Germany. 32.2% are female, 67.8% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: GitHub, JACK & JONES, Europcar, Sixt, Vueling.
The average Waymo fan in Germany is 40.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include GitHub, JACK & JONES, Europcar, with strongest over-indexing on GitHub (17.77× the country average). Demographically, the Waymo audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Autonomous cars
Demographics of Waymo fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 40.4 |
| Estimated audience size | 263,342 |
Audience persona
The typical Waymo fan in Germany is more male, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for GitHub.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 62,669 | 1.48× |
| Nordrhein-Westfalen | 60,317 | 1.05× |
| Baden-Württemberg | 49,659 | 1.38× |
| Hessen | 26,621 | 1.33× |
| Niedersachsen | 23,945 | 0.94× |
| Berlin | 20,150 | 1.71× |
| Sachsen | 11,703 | 0.91× |
| Rheinland-Pfalz | 10,558 | 0.8× |
| Schleswig-Holstein | 8,244 | 0.87× |
| Hamburg | 8,021 | 1.35× |
| Brandenburg | 6,849 | 0.84× |
| Thüringen | 4,356 | 0.65× |
| Sachsen-Anhalt | 3,295 | 0.48× |
| Mecklenburg-Vorpommern | 2,675 | 0.53× |
| Saarland | 2,335 | 0.72× |
| Bremen | 2,175 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 17.77× | Internet & Social Media |
| JACK & JONES | 39.41× | Fashion & Accessoires |
| Europcar | 11.08× | Cars & Mobility |
| Sixt | 8.28× | Cars & Mobility |
| Vueling | 13.75× | Travel & Leisure |
| Rosario Dawson | 18.34× | Movies & TV |
| Carpool | 14.55× | Cars & Mobility |
| Trenitalia | 16.78× | Cars & Mobility |
| Zoom! | 7.88× | Business & Career |
| Jennifer Love Hewitt | 9.76× | Movies & TV |
| Carsharing | 8.28× | Cars & Mobility |
| Ford Transit Connect | 23.16× | Cars & Mobility |
| Autonomous car | 33.45× | Cars & Mobility |
| PostgreSQL | 30.15× | Technology & Electronics |
| Zipcar | 37.03× | Cars & Mobility |
| Ryanair | 2.14× | Travel & Leisure |
| AutoScout24 | 1.99× | Cars & Mobility |
| Self care | 2.74× | Health |
| Uber | 4.68× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.26 |
| Career Orientation | POWER | 1.77 |
| Patriotism | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.3% |
| Japan | 5.8% |
| United Kingdom | 5.2% |
See Waymo audiences in other countries
More Autonomous cars audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Waymo have in Germany?
Waymo has an estimated audience of 263,342 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Waymo fans?
32.2% of Waymo fans are female, 67.8% are male, with an average age of 40.4 years.
Which brands do Waymo fans like most?
Waymo fans show strongest brand affinity for GitHub (17.77×), JACK & JONES (39.41×), and Europcar (11.08×) over the country average.
Where do Waymo fans live in Germany?
Waymo fans in Germany are most concentrated in Bayern (reach 62,669), Nordrhein-Westfalen (reach 60,317), and Baden-Württemberg (reach 49,659). These three regions account for the largest share of the active audience.
What other brands do Waymo fans also like?
Beyond Waymo itself, the audience over-indexes on JACK & JONES (39.41×), Europcar (11.08×), Sixt (8.28×), and Vueling (13.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waymo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.