Rascasse Audience Intelligence

Carsharing Audience in Germany

A data profile of the people who buy, follow and care about Carsharing in Germany — modelled from more than twelve digital signal sources. Carsharing has an estimated audience of 1,075,940 people in Germany.

#2994among Topic in Germany#297in Cars & Mobility

The average Carsharing fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Financial technology, Uber, Transportation network company, with strongest over-indexing on Financial technology (11.18× the country average).

Demographically, the Carsharing audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carsharing fan in Germany is more male, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Financial technology.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carsharing profile in Germany.

Audience size
1.1M
in Germany
Gender
32.7%♀
67.3% male
Age
40.8
average years
Country rank
#6105
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carsharing fans

32.7% are female, 67.3% are male, average age 40.8.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Carsharing audience in Germany
MetricValue
Female32.7%
Male67.3%
Average age40.8
Estimated audience size1,075,940
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Carsharing audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Carsharing audience comes from Germany.

Worldwide audience distribution share by country for Carsharing
CountryShare
United States19.4%
Brazil6.3%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carsharing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carsharing fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.45×
02Hessen~100K1.37×
03Baden-Württemberg~200K1.31×
04Bremen~10K1.20×
05Nordrhein-Westfalen~300K1.09×
06Rheinland-Pfalz~60K1.05×
07Schleswig-Holstein~40K1.02×
08Bayern~200K1.01×
09Berlin~50K1.01×
10Niedersachsen~90K0.90×
11Sachsen~50K0.87×
12Brandenburg~30K0.83×
13Mecklenburg-Vorpommern~20K0.83×
14Thüringen~20K0.82×
15Sachsen-Anhalt~20K0.76×
16Saarland~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Carsharing, Germany
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carsharing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carsharing audience
#·InterestCategoryAffinity×
01ZipcarCars & Mobility37.64×
02Transportation network companyTravel & Leisure26.64×
03Soho House (club)Business & Career13.88×
04UberCars & Mobility13.29×
05TrenitaliaCars & Mobility11.88×
06Financial technologyBusiness & Career11.18×
07Automotive newsInternet & Social Media10.32×
08Bicycle helmetCars & Mobility10.13×
09CommutingCars & Mobility8.72×
10BillabongFashion & Accessoires7.41×
11VespaCars & Mobility5.64×
12SurfboardSports5.36×
13Tesla MotorsCars & Mobility3.54×
14BYD AutoCars & Mobility2.63×
15Electric motorCars & Mobility2.63×
16Sustainable energyHome & Garden2.44×
17GmailInternet & Social Media2.32×
18Electric carCars & Mobility2.29×
19CommerzbankBusiness & Career1.81×
20TagesschauMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carsharing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carsharing audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.84×
Career OrientationPOWER1.76×
Early Adopter MentalityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carsharing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.85×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carsharing have in Germany?

Carsharing has an estimated audience of 1,075,940 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Carsharing fans?

32.7% of Carsharing fans are female, 67.3% are male, with an average age of 40.8 years.

03

Which brands do Carsharing fans like most?

Carsharing fans show strongest brand affinity for Financial technology (11.18×), Uber (13.29×), and Transportation network company (26.64×) over the country average.

04

Where do Carsharing fans live in Germany?

Carsharing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Carsharing fans also like?

Beyond Carsharing itself, the audience over-indexes on Uber (13.29×), Transportation network company (26.64×), Bicycle helmet (10.13×), and Commuting (8.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Carsharing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carsharing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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