Rascasse Audience Intelligence

Transportation network company Audience in Germany

A data profile of the people who buy, follow and care about Transportation network company in Germany — modelled from more than twelve digital signal sources. Transportation network company has an estimated audience of 330,131 people in Germany.

#5861among Topic in Germany#1294in Travel & Leisure

The average Transportation network company fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Uber, Carsharing, Real-time ridesharing, with strongest over-indexing on Uber (35.38× the country average).

Demographically, the Transportation network company audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Transportation network company fan in Germany is more male, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Uber.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transportation network company profile in Germany.

Audience size
330K
in Germany
Gender
39.0%♀
61.0% male
Age
42.3
average years
Country rank
#16187
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1037%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transportation network company fans

39.0% are female, 61.0% are male, average age 42.3.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Transportation network company audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age42.3
Estimated audience size330,131
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Transportation network company audience in Germany
Age bracketShare%
16-198%
20-2920%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Transportation network company audience comes from Germany.

Worldwide audience distribution share by country for Transportation network company
CountryShare
Brazil19.3%
United States15.2%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transportation network company audience in Germany is strongest.

Fig. 05

Top regions by affinity

Transportation network company fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.10×
02Schleswig-Holstein~10K1.09×
03Rheinland-Pfalz~20K1.06×
04Berlin~10K1.00×
05Niedersachsen~30K0.97×
06Hessen~20K0.97×
07Baden-Württemberg~40K0.95×
08Bayern~50K0.94×
09Nordrhein-Westfalen~70K0.92×
Fig. 06

Affinity by region

Affinity by region — Transportation network company, Germany
0.92×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transportation network company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transportation network company audience
#·InterestCategoryAffinity×
01Real-time ridesharingCars & Mobility36.36×
02UberCars & Mobility35.38×
03CarsharingCars & Mobility26.64×
04Public transportCars & Mobility2.75×
05FlixBusCars & Mobility2.70×
06Employment websiteBusiness & Career2.11×
07Car rentalsCars & Mobility2.06×
08EurowingsTravel & Leisure2.04×
09Online newspaperNews1.93×
10Deutsche BahnCars & Mobility1.90×
11CommerzbankBusiness & Career1.89×
12RedditInternet & Social Media1.89×
13TipicoGames1.88×
14Burger KingFood & Beverages1.80×
15BankingBusiness & Career1.67×
16AutoScout24Cars & Mobility1.66×
17RyanairTravel & Leisure1.62×
18LufthansaTravel & Leisure1.62×
19PostbankBusiness & Career1.60×
20CHECK24Business & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transportation network company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transportation network company audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN18.50×
Career OrientationPOWER1.89×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transportation network company audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Pet OwnershipJOY0.63×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transportation network company have in Germany?

Transportation network company has an estimated audience of 330,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Transportation network company fans?

39.0% of Transportation network company fans are female, 61.0% are male, with an average age of 42.3 years.

03

Which brands do Transportation network company fans like most?

Transportation network company fans show strongest brand affinity for Uber (35.38×), Carsharing (26.64×), and Real-time ridesharing (36.36×) over the country average.

04

Where do Transportation network company fans live in Germany?

Transportation network company fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Transportation network company fans also like?

Beyond Transportation network company itself, the audience over-indexes on Carsharing (26.64×), Real-time ridesharing (36.36×), Deutsche Bahn (1.9×), and Commerzbank (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Transportation network company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Transportation network company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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