Transportation network company Audience in Germany

Transportation network company logo

Transportation network company has an estimated audience of 330,131 people in Germany. 39.0% are female, 61.0% are male, average age 42.3. Top regions: Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities: Progressive rock, War on Terror, Natural rubber, Fast Five, Internet Explorer 9.

The average Transportation network company fan in Germany is 42.3 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities include Progressive rock, War on Terror, Natural rubber, with strongest over-indexing on Progressive rock (2.74× the country average). Demographically, the Transportation network company audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Transportation network company fans

Demographic split for Transportation network company audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age42.3
Estimated audience size330,131

Audience persona

The typical Transportation network company fan in Germany is more male, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Transportation network company in Germany
RegionReachAffinity
Rheinland-Pfalz25,3591.53×
Baden-Württemberg23,3590.52×
Niedersachsen23,2350.72×
Bayern22,5980.43×
Nordrhein-Westfalen21,9830.3×
Schleswig-Holstein21,7191.83×
Hessen17,4160.69×
Berlin15,5461.05×
Hamburg14,2921.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transportation network company audience
BrandAffinityCategory
Progressive rock2.74×Music & Radio
War on Terror17.19×Politics & Society
Natural rubber2.14×Cars & Mobility
Fast Five2.39×Movies & TV
Internet Explorer 921.73×
Necktie1.71×Fashion & Accessoires
Antoine Griezmann1.95×Sports
Public speaking1.56×Politics & Society
Catania2.19×Travel & Leisure
Caprivi Strip2.12×
Rhodiola1.89×Health
Baiersbronn1.58×Travel & Leisure
McGregor, Iowa1.54×Shopping
Ordinary People1.95×Movies & TV
Sighthound1.69×Pets & Animals
Hollister, California1.75×Travel & Leisure
Quinny2.22×Kids & Family
Box lacrosse1.84×Sports
Divergent series3.23×Movies & TV
Shahid Kapoor1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transportation network company audience
TraitClusterScore
Urban LifestyleOPEN13.14
Career OrientationPOWER1.39
Risk AppetiteTHRILL1.09
Need for SecurityCONSERVATISM1.05
Price SensitivityPREMIUM1.04
SustainabilityBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Transportation network company
CountryShare
Brazil19.3%
United States15.2%
Mexico9.3%

See Transportation network company audiences in other countries

More Travel & Leisure audiences in Germany

Frequently asked questions

How many fans does Transportation network company have in Germany?

Transportation network company has an estimated audience of 330,131 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.

What is the gender split and age of Transportation network company fans?

39.0% of Transportation network company fans are female, 61.0% are male, with an average age of 42.3 years.

Which brands do Transportation network company fans like most?

Transportation network company fans show strongest brand affinity for Progressive rock (2.74×), War on Terror (17.19×), and Natural rubber (2.14×) over the country average.

Where do Transportation network company fans live in Germany?

Transportation network company fans in Germany are most concentrated in Rheinland-Pfalz (reach 25,359), Baden-Württemberg (reach 23,359), and Niedersachsen (reach 23,235). These three regions account for the largest share of the active audience.

What other brands do Transportation network company fans also like?

Beyond Transportation network company itself, the audience over-indexes on War on Terror (17.19×), Natural rubber (2.14×), Fast Five (2.39×), and Internet Explorer 9 (21.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Transportation network company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.