Transportation network company Audience in Germany
Transportation network company has an estimated audience of 330,131 people in Germany. 39.0% are female, 61.0% are male, average age 42.3. Top regions: Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities: Uber, Carsharing, Real-time ridesharing, Ryanair, CHECK24.
The average Transportation network company fan in Germany is 42.3 years old, more male, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Niedersachsen. Top brand affinities include Uber, Carsharing, Real-time ridesharing, with strongest over-indexing on Uber (21.73× the country average). Demographically, the Transportation network company audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Transportation network company fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 42.3 |
| Estimated audience size | 330,131 |
Audience persona
The typical Transportation network company fan in Germany is more male, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Uber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 25,359 | 1.53× |
| Baden-Württemberg | 23,359 | 0.52× |
| Niedersachsen | 23,235 | 0.72× |
| Bayern | 22,598 | 0.43× |
| Nordrhein-Westfalen | 21,983 | 0.3× |
| Schleswig-Holstein | 21,719 | 1.83× |
| Hessen | 17,416 | 0.69× |
| Berlin | 15,546 | 1.05× |
| Hamburg | 14,292 | 1.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uber | 21.73× | Cars & Mobility |
| Carsharing | 17.19× | Cars & Mobility |
| Real-time ridesharing | 28.75× | Cars & Mobility |
| Ryanair | 2.14× | Travel & Leisure |
| CHECK24 | 1.89× | Business & Career |
| Sports betting | 3.85× | Games |
| Employment agency | 2.32× | Business & Career |
| Arnold Schwarzenegger | 3.33× | Movies & TV |
| Employment website | 1.59× | Business & Career |
| Meghan Markle | 3.08× | Fashion & Accessoires |
| S.S.C. Napoli | 3.68× | Sports |
| Payback | 1.98× | Shopping |
| FlixBus | 1.52× | Cars & Mobility |
| EasyJet | 2.18× | Travel & Leisure |
| Career development | 1.72× | Business & Career |
| Wizz Air | 2.41× | Travel & Leisure |
| Leonardo DiCaprio | 2× | Movies & TV |
| Sido | 2.74× | Music & Radio |
| Tom Ford | 3.07× | Fashion & Accessoires |
| In aller Freundschaft | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 13.14 |
| Career Orientation | POWER | 1.39 |
| Risk Appetite | THRILL | 1.09 |
| Need for Security | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.3% |
| United States | 15.2% |
| Mexico | 9.3% |
See Transportation network company audiences in other countries
- Transportation network company — United States
- Transportation network company — United Kingdom
- Transportation network company — France
- Transportation network company — Italy
- Transportation network company — Spain
- Transportation network company — Brazil
- Transportation network company — Japan
- Transportation network company — South Korea
- Transportation network company — India
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Transportation network company have in Germany?
Transportation network company has an estimated audience of 330,131 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Transportation network company fans?
39.0% of Transportation network company fans are female, 61.0% are male, with an average age of 42.3 years.
Which brands do Transportation network company fans like most?
Transportation network company fans show strongest brand affinity for Uber (21.73×), Carsharing (17.19×), and Real-time ridesharing (28.75×) over the country average.
Where do Transportation network company fans live in Germany?
Transportation network company fans in Germany are most concentrated in Rheinland-Pfalz (reach 25,359), Baden-Württemberg (reach 23,359), and Niedersachsen (reach 23,235). These three regions account for the largest share of the active audience.
What other brands do Transportation network company fans also like?
Beyond Transportation network company itself, the audience over-indexes on Carsharing (17.19×), Real-time ridesharing (28.75×), Ryanair (2.14×), and CHECK24 (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transportation network company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.