Car rentals Audience in Germany
Car rentals has an estimated audience of 8,037,263 people in Germany. 42.1% are female, 57.9% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, AutoScout24, Ryanair, Commerzbank, Sixt.
The average Car rentals fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, AutoScout24, Ryanair, with strongest over-indexing on Tagesschau (1.64× the country average). Demographically, the Car rentals audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Car rentals fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 39.5 |
| Estimated audience size | 8,037,263 |
Audience persona
The typical Car rentals fan in Germany is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,886,707 | 1.07× |
| Bayern | 1,451,753 | 1.12× |
| Baden-Württemberg | 1,180,922 | 1.08× |
| Niedersachsen | 777,207 | 1× |
| Hessen | 729,333 | 1.19× |
| Berlin | 464,749 | 1.29× |
| Rheinland-Pfalz | 413,980 | 1.03× |
| Sachsen | 346,319 | 0.88× |
| Schleswig-Holstein | 324,400 | 1.12× |
| Brandenburg | 256,364 | 1.03× |
| Hamburg | 214,282 | 1.18× |
| Thüringen | 161,572 | 0.79× |
| Sachsen-Anhalt | 157,186 | 0.75× |
| Mecklenburg-Vorpommern | 134,204 | 0.87× |
| Saarland | 80,054 | 0.81× |
| Bremen | 70,558 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.64× | Movies & TV |
| AutoScout24 | 1.86× | Cars & Mobility |
| Ryanair | 1.81× | Travel & Leisure |
| Commerzbank | 1.67× | Business & Career |
| Sixt | 3.67× | Cars & Mobility |
| Europcar | 3.96× | Cars & Mobility |
| Used car | 1.9× | Cars & Mobility |
| Google Maps | 1.57× | Internet & Social Media |
| Gmail | 1.68× | Internet & Social Media |
| Lufthansa | 1.7× | Travel & Leisure |
| Eurowings | 1.7× | Travel & Leisure |
| Lakes | 1.8× | Travel & Leisure |
| Transfermarkt | 1.59× | Sports |
| Efficient energy use | 1.9× | Technology & Electronics |
| Solar energy | 1.84× | Home & Garden |
| Škoda Auto | 1.69× | Cars & Mobility |
| Tire | 1.79× | Cars & Mobility |
| Electric car | 1.7× | Cars & Mobility |
| Sunexpress | 2.24× | Travel & Leisure |
| RVs | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.45 |
| Quality Awareness | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.38 |
| Indulgence | JOY | 1.36 |
| Travelling | THRILL | 1.36 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
See Car rentals audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Car rentals have in Germany?
Car rentals has an estimated audience of 8,037,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Car rentals fans?
42.1% of Car rentals fans are female, 57.9% are male, with an average age of 39.5 years.
Which brands do Car rentals fans like most?
Car rentals fans show strongest brand affinity for Tagesschau (1.64×), AutoScout24 (1.86×), and Ryanair (1.81×) over the country average.
Where do Car rentals fans live in Germany?
Car rentals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,886,707), Bayern (reach 1,451,753), and Baden-Württemberg (reach 1,180,922). These three regions account for the largest share of the active audience.
What other brands do Car rentals fans also like?
Beyond Car rentals itself, the audience over-indexes on AutoScout24 (1.86×), Ryanair (1.81×), Commerzbank (1.67×), and Sixt (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.