A data profile of the people who buy, follow and care about Car rentals in Canada — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 3,645,555 people in Canada.
The average Car rentals fan in Canada is 40.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Enterprise Rent-A-Car, Expedia, Air Canada, with strongest over-indexing on Enterprise Rent-A-Car (4.17× the country average).
Demographically, the Car rentals audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Car rentals fan in Canada is more male, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.
The key figures that characterise the Car rentals profile in Canada.
37.7% are female, 62.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 40.2 |
| Estimated audience size | 3,645,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Car rentals audience comes from Canada.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.68× | |
| 02 | British Columbia | ~900K | 1.67× | |
| 03 | Alberta | ~600K | 1.26× | |
| 04 | Nova Scotia | ~100K | 0.94× | |
| 05 | Manitoba | ~100K | 0.93× | |
| 06 | Quebec | ~700K | 0.80× | |
| 07 | Saskatchewan | ~80K | 0.73× | |
| 08 | New Brunswick | ~60K | 0.71× | |
| 09 | Prince Edward Island | ~10K | 0.70× | |
| 10 | Newfoundland and Labrador | ~40K | 0.67× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enterprise Rent-A-Car | Cars & Mobility | 4.17× | ||
| 02 | Ecotourism | Business & Career | 3.19× | ||
| 03 | Philippines | Travel & Leisure | 2.36× | ||
| 04 | Air Transat | Travel & Leisure | 2.24× | ||
| 05 | Holiday cottage | Travel & Leisure | 2.24× | ||
| 06 | Expedia | Travel & Leisure | 2.21× | ||
| 07 | Europe | Travel & Leisure | 2.11× | ||
| 08 | Lakes | Travel & Leisure | 2.09× | ||
| 09 | Cruises | Travel & Leisure | 1.98× | ||
| 10 | Air travel | Travel & Leisure | 1.96× | ||
| 11 | Porter Airlines | Travel & Leisure | 1.93× | ||
| 12 | Air Canada | Travel & Leisure | 1.89× | ||
| 13 | Local news | News | 1.89× | ||
| 14 | WestJet | Travel & Leisure | 1.79× | ||
| 15 | Home construction | Home & Garden | 1.76× | ||
| 16 | PlayNow.com | Games | 1.73× | ||
| 17 | Home repair | Home & Garden | 1.73× | ||
| 18 | Airbnb | Travel & Leisure | 1.72× | ||
| 19 | Google Maps | Internet & Social Media | 1.61× | ||
| 20 | Resort | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.86× | |
| Urban Lifestyle | OPEN | 1.71× | |
| Sports Activity | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.92× | |
| Design Affinity | PREMIUM | 0.96× | |
| Spirituality | BALANCE | 1.00× |
Car rentals has an estimated audience of 3,645,555 people in Canada, concentrated in Ontario and British Columbia.
37.7% of Car rentals fans are female, 62.3% are male, with an average age of 40.2 years.
Car rentals fans show strongest brand affinity for Enterprise Rent-A-Car (4.17×), Expedia (2.21×), and Air Canada (1.89×) over the country average.
Car rentals fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Expedia (2.21×), Air Canada (1.89×), Air Transat (2.24×), and WestJet (1.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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