A data profile of the people who buy, follow and care about Resort in Canada — modelled from more than twelve digital signal sources. Resort has an estimated audience of 5,908,000 people in Canada.
The average Resort fan in Canada is 44.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Mineral water, First class travel, with strongest over-indexing on Real property (1.86× the country average).
Demographically, the Resort audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Resort fan in Canada is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Resort profile in Canada.
55.0% are female, 45.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.3 |
| Estimated audience size | 5,908,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Resort audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 2.02× | |
| 02 | Ontario | ~4.5M | 1.95× | |
| 03 | Alberta | ~800K | 1.04× | |
| 04 | Nova Scotia | ~200K | 0.98× | |
| 05 | Manitoba | ~200K | 0.93× | |
| 06 | Prince Edward Island | ~20K | 0.78× | |
| 07 | New Brunswick | ~100K | 0.77× | |
| 08 | Quebec | ~1M | 0.72× | |
| 09 | Saskatchewan | ~100K | 0.67× | |
| 10 | Newfoundland and Labrador | ~60K | 0.63× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.04× | ||
| 02 | Boutique hotel | Travel & Leisure | 2.30× | ||
| 03 | Snorkeling | Sports | 2.16× | ||
| 04 | Best Western | Travel & Leisure | 2.07× | ||
| 05 | Christmas market | Food & Beverages | 1.92× | ||
| 06 | Real property | Home & Garden | 1.86× | ||
| 07 | Day spa | Beauty & Wellness | 1.85× | ||
| 08 | Garden furniture | Home & Garden | 1.76× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 10 | Ecotourism | Business & Career | 1.72× | ||
| 11 | First class travel | Travel & Leisure | 1.69× | ||
| 12 | Career development | Business & Career | 1.68× | ||
| 13 | Microwave oven | Home & Garden | 1.66× | ||
| 14 | CheapOair | Travel & Leisure | 1.63× | ||
| 15 | Garden centre | Home & Garden | 1.58× | ||
| 16 | Terraced house | Home & Garden | 1.56× | ||
| 17 | Ugg boots | Fashion & Accessoires | 1.54× | ||
| 18 | Single-family detached home | Home & Garden | 1.53× | ||
| 19 | Car rentals | Cars & Mobility | 1.52× | ||
| 20 | Steakhouse | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.70× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Career Orientation | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Resort has an estimated audience of 5,908,000 people in Canada, concentrated in Ontario and British Columbia.
55.0% of Resort fans are female, 45.0% are male, with an average age of 44.3 years.
Resort fans show strongest brand affinity for Real property (1.86×), Mineral water (3.04×), and First class travel (1.69×) over the country average.
Resort fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~2M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Mineral water (3.04×), First class travel (1.69×), Car rentals (1.52×), and Career development (1.68×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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