Resort Audience in Canada
Resort has an estimated audience of 5,908,000 people in Canada. 55.0% are female, 45.0% are male, average age 44.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Mineral water, First class travel, Car rentals, Career development.
The average Resort fan in Canada is 44.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Mineral water, First class travel, with strongest over-indexing on Real property (1.86× the country average). Demographically, the Resort audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.3 |
| Estimated audience size | 5,908,000 |
Audience persona
The typical Resort fan in Canada is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,431,000 | 1.95× |
| British Columbia | 1,788,865 | 2.02× |
| Quebec | 1,016,353 | 0.72× |
| Alberta | 761,539 | 1.04× |
| Manitoba | 205,404 | 0.93× |
| Nova Scotia | 172,583 | 0.98× |
| Saskatchewan | 125,361 | 0.67× |
| New Brunswick | 104,485 | 0.77× |
| Newfoundland and Labrador | 56,410 | 0.63× |
| Prince Edward Island | 22,735 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.86× | Home & Garden |
| Mineral water | 3.04× | Food & Beverages |
| First class travel | 1.69× | Travel & Leisure |
| Car rentals | 1.52× | Cars & Mobility |
| Career development | 1.68× | Business & Career |
| Microwave oven | 1.66× | Home & Garden |
| Garden furniture | 1.76× | Home & Garden |
| Ecotourism | 1.72× | Business & Career |
| Ugg boots | 1.54× | Fashion & Accessoires |
| Non-alcoholic beverage | 1.74× | Food & Beverages |
| Day spa | 1.85× | Beauty & Wellness |
| Terraced house | 1.56× | Home & Garden |
| CheapOair | 1.63× | Travel & Leisure |
| Boutique hotel | 2.3× | Travel & Leisure |
| Christmas market | 1.92× | Food & Beverages |
| Steakhouse | 1.52× | Food & Beverages |
| Snorkeling | 2.16× | Sports |
| Single-family detached home | 1.53× | Home & Garden |
| Garden centre | 1.58× | Home & Garden |
| Best Western | 2.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.7 |
| Convenience Orientation | PREMIUM | 1.35 |
| Career Orientation | POWER | 1.3 |
| Travelling | THRILL | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Resort have in Canada?
Resort has an estimated audience of 5,908,000 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Resort fans?
55.0% of Resort fans are female, 45.0% are male, with an average age of 44.3 years.
Which brands do Resort fans like most?
Resort fans show strongest brand affinity for Real property (1.86×), Mineral water (3.04×), and First class travel (1.69×) over the country average.
Where do Resort fans live in Canada?
Resort fans in Canada are most concentrated in Ontario (reach 4,431,000), British Columbia (reach 1,788,865), and Quebec (reach 1,016,353). These three regions account for the largest share of the active audience.
What other brands do Resort fans also like?
Beyond Resort itself, the audience over-indexes on Mineral water (3.04×), First class travel (1.69×), Car rentals (1.52×), and Career development (1.68×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.