A data profile of the people who buy, follow and care about Resort in India — modelled from more than twelve digital signal sources. Resort has an estimated audience of 9,249,982 people in India.
Resort has an estimated audience of 9,249,982 people in India. 25.8% are female, 74.2% are male, average age 37.2. Top brand affinities: Real property, Apartment, TripAdvisor, Vacations, Spas.
Top brand affinities include Real property, Apartment, TripAdvisor, with strongest over-indexing on Real property (2.92× the country average).
Demographically, the Resort audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Resort fan in India is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Resort profile in India.
25.8% are female, 74.2% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 37.2 |
| Estimated audience size | 9,249,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Resort audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.92× | ||
| 02 | Cheapflights | Travel & Leisure | 2.72× | ||
| 03 | Maldives | Travel & Leisure | 2.49× | ||
| 04 | Expedia | Travel & Leisure | 2.42× | ||
| 05 | Lodging | Travel & Leisure | 2.30× | ||
| 06 | TripAdvisor | Travel & Leisure | 2.22× | ||
| 07 | OLX | Shopping | 2.02× | ||
| 08 | Swimming pool | Sports | 1.99× | ||
| 09 | Vacations | Travel & Leisure | 1.83× | ||
| 10 | Cruises | Travel & Leisure | 1.75× | ||
| 11 | Singapore | Travel & Leisure | 1.74× | ||
| 12 | Himalayas | Travel & Leisure | 1.71× | ||
| 13 | MakeMyTrip | Travel & Leisure | 1.70× | ||
| 14 | Apartment | Business & Career | 1.69× | ||
| 15 | Dinner | Food & Beverages | 1.65× | ||
| 16 | True Detective | Movies & TV | 1.63× | ||
| 17 | Philanthropy | Arts & Culture | 1.60× | ||
| 18 | Spas | Beauty & Wellness | 1.55× | ||
| 19 | Business class | Travel & Leisure | 1.54× | ||
| 20 | Volunteering | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.65× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Tradition | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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