A data profile of the people who buy, follow and care about Resort in Portugal — modelled from more than twelve digital signal sources. Resort has an estimated audience of 2,522,690 people in Portugal.
The average Resort fan in Portugal is 46.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include EasyJet, Skyscanner, Trivago, with strongest over-indexing on EasyJet (1.61× the country average).
Demographically, the Resort audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Resort fan in Portugal is more female, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for EasyJet.
The key figures that characterise the Resort profile in Portugal.
59.5% are female, 40.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.2 |
| Estimated audience size | 2,522,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Resort audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 1.92× | |
| 02 | Setúbal District | ~400K | 1.43× | |
| 03 | Lisbon District | ~1M | 1.39× | |
| 04 | Leiria District | ~200K | 1.29× | |
| 05 | Porto District | ~700K | 1.27× | |
| 06 | Santarém District | ~200K | 1.27× | |
| 07 | Aveiro District | ~200K | 1.12× | |
| 08 | Coimbra District | ~100K | 1.11× | |
| 09 | Braga District | ~300K | 1.03× | |
| 10 | Azores | ~70K | 1.03× | |
| 11 | Viseu District | ~80K | 0.93× | |
| 12 | Beja District | ~40K | 0.93× | |
| 13 | Guarda District | ~30K | 0.93× | |
| 14 | Bragança District | ~30K | 0.91× | |
| 15 | Viana do Castelo District | ~60K | 0.90× | |
| 16 | Portalegre District | ~30K | 0.90× | |
| 17 | Castelo Branco District | ~40K | 0.89× | |
| 18 | Évora District | ~40K | 0.89× | |
| 19 | Madeira | ~70K | 0.88× | |
| 20 | Vila Real District | ~40K | 0.88× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.78× | ||
| 02 | Casas Bahia | Shopping | 2.44× | ||
| 03 | SporTV | Sports | 2.02× | ||
| 04 | Day spa | Beauty & Wellness | 2.02× | ||
| 05 | Boutique hotel | Travel & Leisure | 1.99× | ||
| 06 | Momondo | Travel & Leisure | 1.92× | ||
| 07 | Skyscanner | Travel & Leisure | 1.89× | ||
| 08 | Sauna | Home & Garden | 1.78× | ||
| 09 | Sport Club Corinthians Paulista | Sports | 1.75× | ||
| 10 | Standup paddleboarding | Sports | 1.75× | ||
| 11 | Sun tanning | Beauty & Wellness | 1.71× | ||
| 12 | Trivago | Travel & Leisure | 1.68× | ||
| 13 | Garden furniture | Home & Garden | 1.67× | ||
| 14 | Business class | Travel & Leisure | 1.65× | ||
| 15 | Booking.com | Travel & Leisure | 1.65× | ||
| 16 | First class travel | Travel & Leisure | 1.62× | ||
| 17 | EasyJet | Travel & Leisure | 1.61× | ||
| 18 | C&A | Shopping | 1.60× | ||
| 19 | vertbaudet | Fashion & Accessoires | 1.57× | ||
| 20 | Slim-fit pants | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| Indulgence | JOY | 1.29× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Extroversion | THRILL | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Resort has an estimated audience of 2,522,690 people in Portugal, concentrated in Lisbon District and Porto District.
59.5% of Resort fans are female, 40.5% are male, with an average age of 46.2 years.
Resort fans show strongest brand affinity for EasyJet (1.61×), Skyscanner (1.89×), and Trivago (1.68×) over the country average.
Resort fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Skyscanner (1.89×), Trivago (1.68×), Mineral water (2.78×), and Business class (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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