A data profile of the people who buy, follow and care about Boutiques in Portugal — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 3,501,014 people in Portugal.
The average Boutiques fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Blouse, Causeway Bay, Mundo das mulheres, with strongest over-indexing on Blouse (1.51× the country average).
Demographically, the Boutiques audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 20 regions tracked by Rascasse.
The typical Boutiques fan in Portugal is more female, around 46.1 years old, with strong Creativity tendencies and a notable affinity for Blouse.
The key figures that characterise the Boutiques profile in Portugal.
68.4% are female, 31.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 46.1 |
| Estimated audience size | 3,501,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Boutiques audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.3% |
| Japan | 5.2% |
Where the Boutiques audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 1.84× | |
| 02 | Madeira | ~200K | 1.67× | |
| 03 | Lisbon District | ~1.5M | 1.57× | |
| 04 | Azores | ~100K | 1.32× | |
| 05 | Vila Real District | ~70K | 1.12× | |
| 06 | Porto District | ~800K | 1.11× | |
| 07 | Santarém District | ~200K | 1.11× | |
| 08 | Braga District | ~400K | 1.04× | |
| 09 | Coimbra District | ~200K | 1.00× | |
| 10 | Setúbal District | ~400K | 0.95× | |
| 11 | Beja District | ~50K | 0.94× | |
| 12 | Bragança District | ~40K | 0.93× | |
| 13 | Portalegre District | ~40K | 0.93× | |
| 14 | Guarda District | ~40K | 0.92× | |
| 15 | Évora District | ~60K | 0.91× | |
| 16 | Aveiro District | ~200K | 0.90× | |
| 17 | Leiria District | ~200K | 0.90× | |
| 18 | Viana do Castelo District | ~80K | 0.90× | |
| 19 | Castelo Branco District | ~60K | 0.90× | |
| 20 | Viseu District | ~100K | 0.87× |
The strongest cross-interests of the Boutiques audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BeStylish | Fashion & Accessoires | 1.71× | ||
| 02 | Mundo das mulheres | Shopping | 1.60× | ||
| 03 | Causeway Bay | Travel & Leisure | 1.55× | ||
| 04 | Blouse | Fashion & Accessoires | 1.51× | ||
| 05 | Tamaryn | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Family Orientation | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Career Orientation | POWER | 0.66× |
Boutiques has an estimated audience of 3,501,014 people in Portugal, concentrated in Lisbon District and Porto District.
68.4% of Boutiques fans are female, 31.6% are male, with an average age of 46.1 years.
Boutiques fans show strongest brand affinity for Blouse (1.51×), Causeway Bay (1.55×), and Mundo das mulheres (1.6×) over the country average.
Boutiques fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Boutiques itself, the audience over-indexes on Causeway Bay (1.55×), Mundo das mulheres (1.6×), BeStylish (1.71×), and Tamaryn (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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