A data profile of the people who buy, follow and care about Supermarket in Portugal — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 2,953,932 people in Portugal.
The average Supermarket fan in Portugal is 46.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Pingo Doce, Lidl, Continente, with strongest over-indexing on Pingo Doce (1.9× the country average).
Demographically, the Supermarket audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Supermarket fan in Portugal is more female, around 46.9 years old, with strong Creativity tendencies and a notable affinity for Pingo Doce.
The key figures that characterise the Supermarket profile in Portugal.
64.8% are female, 35.2% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 46.9 |
| Estimated audience size | 2,953,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Supermarket audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 4.54× | |
| 02 | Faro District | ~500K | 3.17× | |
| 03 | Azores | ~200K | 2.28× | |
| 04 | Lisbon District | ~1.5M | 1.78× | |
| 05 | Porto District | ~800K | 1.20× | |
| 06 | Santarém District | ~200K | 1.20× | |
| 07 | Beja District | ~50K | 0.98× | |
| 08 | Viana do Castelo District | ~50K | 0.72× | |
| 09 | Leiria District | ~100K | 0.67× | |
| 10 | Setúbal District | ~200K | 0.53× | |
| 11 | Coimbra District | ~80K | 0.53× | |
| 12 | Évora District | ~30K | 0.52× | |
| 13 | Vila Real District | ~20K | 0.41× | |
| 14 | Bragança District | ~10K | 0.40× | |
| 15 | Portalegre District | ~10K | 0.40× | |
| 16 | Guarda District | ~20K | 0.39× | |
| 17 | Aveiro District | ~80K | 0.38× | |
| 18 | Castelo Branco District | ~20K | 0.35× | |
| 19 | Braga District | ~90K | 0.33× | |
| 20 | Viseu District | ~30K | 0.31× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intermarché | Shopping | 1.94× | ||
| 02 | Pingo Doce | Shopping | 1.90× | ||
| 03 | Lidl | Shopping | 1.78× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.77× | ||
| 05 | Hypermarket | Shopping | 1.73× | ||
| 06 | E.Leclerc | Shopping | 1.70× | ||
| 07 | Shred guitar | Music & Radio | 1.65× | ||
| 08 | Lindås | Travel & Leisure | 1.64× | ||
| 09 | Tony Carreira | Music & Radio | 1.63× | ||
| 10 | Mercadona | Shopping | 1.62× | ||
| 11 | Diabetes mellitus awareness | Health | 1.62× | ||
| 12 | Auchan | Shopping | 1.61× | ||
| 13 | Revenue | Business & Career | 1.57× | ||
| 14 | Culinary art | Arts & Culture | 1.56× | ||
| 15 | Kiabi | Fashion & Accessoires | 1.53× | ||
| 16 | Dish (food) | Food & Beverages | 1.52× | ||
| 17 | Encanto, San Diego | Travel & Leisure | 1.52× | ||
| 18 | Aldi | Shopping | 1.51× | ||
| 19 | Continente | Shopping | 1.50× | ||
| 20 | Saudade | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.09× | |
| Spirituality | BALANCE | 0.99× | |
| Family Orientation | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Risk Appetite | THRILL | 0.62× | |
| Community Orientation | OPEN | 0.64× |
Supermarket has an estimated audience of 2,953,932 people in Portugal, concentrated in Lisbon District and Porto District.
64.8% of Supermarket fans are female, 35.2% are male, with an average age of 46.9 years.
Supermarket fans show strongest brand affinity for Pingo Doce (1.9×), Lidl (1.78×), and Continente (1.5×) over the country average.
Supermarket fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Lidl (1.78×), Continente (1.5×), Mercadona (1.62×), and Auchan (1.61×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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