Supermarket Audience in Italy
Supermarket has an estimated audience of 13,072,943 people in Italy. 60.6% are female, 39.4% are male, average age 45.1. Top regions: Lazio, Lombardy, Sicilia. Top brand affinities: Conad, Hypermarket, Lidl, Carrefour, Message in a Bottle (film).
The average Supermarket fan in Italy is 45.1 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Sicilia. Top brand affinities include Conad, Hypermarket, Lidl, with strongest over-indexing on Conad (2.86× the country average). Demographically, the Supermarket audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Supermarket fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.1 |
| Estimated audience size | 13,072,943 |
Audience persona
The typical Supermarket fan in Italy is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Conad.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 2,019,869 | 1.26× |
| Lombardy | 1,755,822 | 0.76× |
| Sicilia | 1,338,773 | 1.18× |
| Veneto | 1,313,602 | 1.27× |
| Tuscany | 1,309,154 | 1.51× |
| Campania | 1,150,195 | 0.78× |
| Puglia | 848,208 | 0.94× |
| Emilia-Romagna | 756,970 | 0.71× |
| Piedmont | 679,586 | 0.7× |
| Trentino-Alto Adige/Südtirol | 613,090 | 2.48× |
| Sardinia | 548,637 | 1.5× |
| Liguria | 484,152 | 1.32× |
| Friuli-Venezia Giulia | 207,874 | 0.84× |
| Calabria | 182,316 | 0.46× |
| Marche | 162,527 | 0.5× |
| Umbria | 149,013 | 0.7× |
| Abruzzo | 128,641 | 0.45× |
| Basilicata | 66,522 | 0.56× |
| Aosta Valley | 62,688 | 1.88× |
| Molise | 12,049 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conad | 2.86× | Shopping |
| Hypermarket | 3.97× | Shopping |
| Lidl | 2.49× | Shopping |
| Carrefour | 3.37× | Shopping |
| Message in a Bottle (film) | 1.77× | Movies & TV |
| Carrefour Market | 3.46× | Shopping |
| 3BMeteo | 1.94× | News |
| Pope Francis | 1.67× | Politics & Society |
| Recipes | 1.53× | Food & Beverages |
| Aldi | 2.92× | Shopping |
| Esselunga | 1.66× | Shopping |
| Despar | 3.63× | Shopping |
| Carrefour Express | 2.39× | Shopping |
| SuperEnalotto | 1.72× | Games |
| IKEA | 1.52× | Home & Garden |
| Leggo | 1.56× | News |
| Discounting | 1.53× | Shopping |
| Auchan | 2.6× | Shopping |
| Grocery store | 2.15× | Food & Beverages |
| Cooperative | 2.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.13 |
| Risk Appetite | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
See Supermarket audiences in other countries
More Shopping audiences in Italy
- Boutiques (21,768,464)
- Shopping malls (19,393,822)
- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does Supermarket have in Italy?
Supermarket has an estimated audience of 13,072,943 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Supermarket fans?
60.6% of Supermarket fans are female, 39.4% are male, with an average age of 45.1 years.
Which brands do Supermarket fans like most?
Supermarket fans show strongest brand affinity for Conad (2.86×), Hypermarket (3.97×), and Lidl (2.49×) over the country average.
Where do Supermarket fans live in Italy?
Supermarket fans in Italy are most concentrated in Lazio (reach 2,019,869), Lombardy (reach 1,755,822), and Sicilia (reach 1,338,773). These three regions account for the largest share of the active audience.
What other brands do Supermarket fans also like?
Beyond Supermarket itself, the audience over-indexes on Hypermarket (3.97×), Lidl (2.49×), Carrefour (3.37×), and Message in a Bottle (film) (1.77×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.