A data profile of the people who buy, follow and care about Sal da Vinci in Italy — modelled from more than twelve digital signal sources. Sal da Vinci has an estimated audience of 9,841,038 people in Italy.
The average Sal da Vinci fan in Italy is 39.7 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lazio, Lombardy.
Top brand affinities include Il Mattino, Baking powder, S.S.C. Napoli, with strongest over-indexing on Il Mattino (4.94× the country average).
Demographically, the Sal da Vinci audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sal da Vinci fan in Italy is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Il Mattino.
The key figures that characterise the Sal da Vinci profile in Italy.
66.9% are female, 33.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.7 |
| Estimated audience size | 9,841,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 28% | |
| 40-49 | 25% | |
| 50+ | 14% |
of the worldwide Sal da Vinci audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 99.5% |
| Germany | 0.3% |
| United States | 0.1% |
Where the Sal da Vinci audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~2.5M | 3.03× | |
| 02 | Puglia | ~1M | 1.80× | |
| 03 | Sicilia | ~1M | 1.47× | |
| 04 | Lazio | ~1.5M | 1.42× | |
| 05 | Calabria | ~400K | 1.42× | |
| 06 | Basilicata | ~80K | 1.13× | |
| 07 | Abruzzo | ~200K | 1.04× | |
| 08 | Lombardy | ~1.5M | 0.98× | |
| 09 | Molise | ~40K | 0.96× | |
| 10 | Tuscany | ~400K | 0.82× | |
| 11 | Marche | ~200K | 0.82× | |
| 12 | Piedmont | ~500K | 0.79× | |
| 13 | Emilia-Romagna | ~500K | 0.78× | |
| 14 | Umbria | ~100K | 0.73× | |
| 15 | Liguria | ~100K | 0.63× | |
| 16 | Sardinia | ~100K | 0.63× | |
| 17 | Aosta Valley | ~10K | 0.63× | |
| 18 | Veneto | ~400K | 0.57× | |
| 19 | Friuli-Venezia Giulia | ~80K | 0.50× | |
| 20 | Trentino-Alto Adige/Südtirol | ~60K | 0.40× |
The strongest cross-interests of the Sal da Vinci audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Mattino | News | 4.94× | ||
| 02 | Aston Villa F.C. | Sports | 4.47× | ||
| 03 | Baking powder | Food & Beverages | 4.03× | ||
| 04 | Rai 2 | Movies & TV | 3.37× | ||
| 05 | Hypermarket | Shopping | 2.51× | ||
| 06 | Bologna F.C. 1909 | Sports | 2.30× | ||
| 07 | S.S.C. Napoli | Sports | 2.23× | ||
| 08 | Tradition | Politics & Society | 2.21× | ||
| 09 | Artificial nails | Beauty & Wellness | 2.12× | ||
| 10 | Fast casual restaurants | Food & Beverages | 2.02× | ||
| 11 | Soft drinks | Food & Beverages | 1.91× | ||
| 12 | Supermarket | Shopping | 1.85× | ||
| 13 | Lidl | Shopping | 1.83× | ||
| 14 | Manicure | Beauty & Wellness | 1.83× | ||
| 15 | Religion | Business & Career | 1.71× | ||
| 16 | RaiPlay | Movies & TV | 1.71× | ||
| 17 | Shopping malls | Shopping | 1.63× | ||
| 18 | Outlet store | Shopping | 1.60× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 20 | IKEA | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.32× | |
| Tradition | CONSERVATISM | 2.21× | |
| Convenience Orientation | PREMIUM | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.54× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Luxury Orientation | PREMIUM | 0.75× |
Sal da Vinci has an estimated audience of 9,841,038 people in Italy, concentrated in Campania and Lazio.
66.9% of Sal da Vinci fans are female, 33.1% are male, with an average age of 39.7 years.
Sal da Vinci fans show strongest brand affinity for Il Mattino (4.94×), Baking powder (4.03×), and S.S.C. Napoli (2.23×) over the country average.
Sal da Vinci fans in Italy are most concentrated in Campania (reach ~2.5M), Lazio (reach ~1.5M), and Lombardy (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sal da Vinci itself, the audience over-indexes on Baking powder (4.03×), S.S.C. Napoli (2.23×), Lidl (1.83×), and Religion (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sal da Vinci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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