A data profile of the people who buy, follow and care about Soft drinks in Italy — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 7,138,061 people in Italy.
The average Soft drinks fan in Italy is 41.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Conad, Sal da Vinci, Supermarket, with strongest over-indexing on Conad (1.62× the country average).
Demographically, the Soft drinks audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Soft drinks fan in Italy is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Conad.
The key figures that characterise the Soft drinks profile in Italy.
55.0% are female, 45.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.8 |
| Estimated audience size | 7,138,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Soft drinks audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.24× | |
| 02 | Lazio | ~1M | 1.22× | |
| 03 | Veneto | ~600K | 1.10× | |
| 04 | Tuscany | ~500K | 1.09× | |
| 05 | Campania | ~900K | 1.08× | |
| 06 | Emilia-Romagna | ~600K | 1.05× | |
| 07 | Trentino-Alto Adige/Südtirol | ~100K | 1.05× | |
| 08 | Aosta Valley | ~20K | 1.05× | |
| 09 | Puglia | ~500K | 1.04× | |
| 10 | Sardinia | ~200K | 1.01× | |
| 11 | Sicilia | ~600K | 1.00× | |
| 12 | Molise | ~30K | 1.00× | |
| 13 | Basilicata | ~60K | 0.96× | |
| 14 | Calabria | ~200K | 0.95× | |
| 15 | Umbria | ~100K | 0.95× | |
| 16 | Abruzzo | ~100K | 0.94× | |
| 17 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 18 | Liguria | ~200K | 0.93× | |
| 19 | Piedmont | ~500K | 0.92× | |
| 20 | Marche | ~200K | 0.92× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coca-Cola | Food & Beverages | 3.35× | ||
| 02 | Sal da Vinci | Movies & TV | 1.91× | ||
| 03 | Mozzarella | Food & Beverages | 1.86× | ||
| 04 | Detergent | Home & Garden | 1.83× | ||
| 05 | Ciutat Vella | Travel & Leisure | 1.78× | ||
| 06 | Frying pan | Home & Garden | 1.78× | ||
| 07 | Acqua & Sapone | Beauty & Wellness | 1.70× | ||
| 08 | Raoul Bova | Movies & TV | 1.66× | ||
| 09 | Conad | Shopping | 1.62× | ||
| 10 | Hypermarket | Shopping | 1.60× | ||
| 11 | Auchan | Shopping | 1.60× | ||
| 12 | Ali | Politics & Society | 1.59× | ||
| 13 | Dish (food) | Food & Beverages | 1.57× | ||
| 14 | Big-box store | Shopping | 1.57× | ||
| 15 | TEZENIS | Fashion & Accessoires | 1.55× | ||
| 16 | Burger King | Food & Beverages | 1.54× | ||
| 17 | Culinary art | Arts & Culture | 1.53× | ||
| 18 | Supermarket | Shopping | 1.51× | ||
| 19 | Cheese | Food & Beverages | 1.51× | ||
| 20 | OVS | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.16× | |
| Creativity | OPEN | 1.11× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Sustainability | BALANCE | 0.92× |
Soft drinks has an estimated audience of 7,138,061 people in Italy, concentrated in Lombardy and Lazio.
55.0% of Soft drinks fans are female, 45.0% are male, with an average age of 41.8 years.
Soft drinks fans show strongest brand affinity for Conad (1.62×), Sal da Vinci (1.91×), and Supermarket (1.51×) over the country average.
Soft drinks fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Sal da Vinci (1.91×), Supermarket (1.51×), Cheese (1.51×), and Culinary art (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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