A data profile of the people who buy, follow and care about Detergent in Italy — modelled from more than twelve digital signal sources. Detergent has an estimated audience of 3,578,224 people in Italy.
The average Detergent fan in Italy is 45.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Cleaning agent, Laundry detergent, with strongest over-indexing on Message in a Bottle (film) (1.94× the country average).
Demographically, the Detergent audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Detergent fan in Italy is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Detergent profile in Italy.
73.9% are female, 26.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 45.1 |
| Estimated audience size | 3,578,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Detergent audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 5.8% |
| Taiwan | 4.3% |
Where the Detergent audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~700K | 1.09× | |
| 02 | Tuscany | ~300K | 1.09× | |
| 03 | Basilicata | ~30K | 1.06× | |
| 04 | Lazio | ~500K | 1.04× | |
| 05 | Aosta Valley | ~9K | 1.03× | |
| 06 | Veneto | ~300K | 1.02× | |
| 07 | Molise | ~20K | 1.01× | |
| 08 | Trentino-Alto Adige/Südtirol | ~70K | 1.00× | |
| 09 | Friuli-Venezia Giulia | ~70K | 1.00× | |
| 10 | Campania | ~400K | 0.99× | |
| 11 | Sicilia | ~300K | 0.99× | |
| 12 | Umbria | ~60K | 0.99× | |
| 13 | Emilia-Romagna | ~300K | 0.98× | |
| 14 | Calabria | ~100K | 0.98× | |
| 15 | Liguria | ~100K | 0.97× | |
| 16 | Sardinia | ~100K | 0.96× | |
| 17 | Abruzzo | ~80K | 0.96× | |
| 18 | Puglia | ~200K | 0.95× | |
| 19 | Marche | ~80K | 0.95× | |
| 20 | Piedmont | ~200K | 0.94× |
The strongest cross-interests of the Detergent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fabric softener | Home & Garden | 12.50× | ||
| 02 | Cleaning agent | Home & Garden | 7.27× | ||
| 03 | Laundry detergent | Home & Garden | 6.94× | ||
| 04 | Laundry | Home & Garden | 3.35× | ||
| 05 | Cleanliness | Home & Garden | 2.85× | ||
| 06 | Big-box store | Shopping | 2.74× | ||
| 07 | OVS | Fashion & Accessoires | 2.17× | ||
| 08 | Il Mattino | News | 2.02× | ||
| 09 | Chair | Home & Garden | 1.98× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 1.94× | ||
| 11 | Conad | Shopping | 1.86× | ||
| 12 | TgCom24 | News | 1.82× | ||
| 13 | Internal Revenue Service | Business & Career | 1.81× | ||
| 14 | Childhood | Kids & Family | 1.81× | ||
| 15 | Lidl | Shopping | 1.80× | ||
| 16 | Supermarket | Shopping | 1.77× | ||
| 17 | SuperEnalotto | Games | 1.76× | ||
| 18 | Bed | Home & Garden | 1.72× | ||
| 19 | IKEA | Home & Garden | 1.68× | ||
| 20 | Home Appliances | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.20× | |
| Creativity | OPEN | 1.16× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.42× | |
| Individualism | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.60× |
Detergent has an estimated audience of 3,578,224 people in Italy, concentrated in Lombardy and Lazio.
73.9% of Detergent fans are female, 26.1% are male, with an average age of 45.1 years.
Detergent fans show strongest brand affinity for Message in a Bottle (film) (1.94×), Cleaning agent (7.27×), and Laundry detergent (6.94×) over the country average.
Detergent fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Detergent itself, the audience over-indexes on Cleaning agent (7.27×), Laundry detergent (6.94×), Conad (1.86×), and TgCom24 (1.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Detergent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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