Rascasse Audience Intelligence

Detergent Audience in United States

A data profile of the people who buy, follow and care about Detergent in United States — modelled from more than twelve digital signal sources. Detergent has an estimated audience of 14,403,767 people in United States.

#1640among Topic in United States#186in Home & Garden

The average Detergent fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Laundry detergent, Laundry, Dollar General, with strongest over-indexing on Laundry detergent (7.21× the country average).

Demographically, the Detergent audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detergent fan in United States is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Laundry detergent.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detergent profile in United States.

Audience size
14.4M
in United States
Gender
64.6%♀
35.4% male
Age
41.5
average years
Country rank
#2432
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detergent fans

64.6% are female, 35.4% are male, average age 41.5.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Detergent audience in United States
MetricValue
Female64.6%
Male35.4%
Average age41.5
Estimated audience size14,403,767
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Detergent audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Detergent audience comes from United States.

Worldwide audience distribution share by country for Detergent
CountryShare
United States23.4%
Italy5.8%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detergent audience in United States is strongest.

Fig. 05

Top regions by affinity

Detergent fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.61×
02California~2.5M1.58×
03Louisiana~300K1.45×
04New York~1M1.39×
05Illinois~600K1.32×
06New Jersey~500K1.29×
07Georgia~600K1.27×
08Maryland~300K1.26×
09Hawaii~80K1.24×
10Florida~1M1.22×
11Mississippi~100K1.22×
12Nevada~200K1.20×
13Connecticut~200K1.16×
14New Mexico~80K1.11×
15Washington, District of Columbia~50K1.11×
16Arkansas~100K1.10×
17North Carolina~500K1.09×
18Virginia~400K1.09×
19Alabama~200K1.08×
20Massachusetts~300K1.06×
21Delaware~40K1.06×
22Pennsylvania~500K1.05×
23Arizona~300K1.05×
24Tennessee~300K1.04×
25Kentucky~200K1.03×
26Indiana~300K1.02×
27South Carolina~200K1.00×
28Rhode Island~50K1.00×
29Oregon~200K0.95×
30Washington~300K0.94×
31Oklahoma~100K0.92×
32Nebraska~70K0.91×
33Missouri~200K0.90×
34Minnesota~200K0.90×
35Kansas~100K0.90×
36Alaska~30K0.89×
37Ohio~400K0.87×
38West Virginia~60K0.85×
39Michigan~300K0.84×
40Wisconsin~200K0.83×
41South Dakota~30K0.83×
42North Dakota~20K0.83×
43Iowa~100K0.81×
44Colorado~200K0.77×
45Vermont~20K0.77×
46Utah~100K0.76×
47Idaho~50K0.75×
48Maine~40K0.74×
49Montana~30K0.74×
50New Hampshire~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Detergent, United States
0.72×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detergent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detergent audience
#·InterestCategoryAffinity×
01Laundry detergentHome & Garden7.21×
02Environmental issuePolitics & Society5.86×
03Stain removalHome & Garden5.67×
04Adam ScottSports4.28×
05LaundryHome & Garden4.01×
06Tide (brand)Home & Garden3.39×
07Washing machineHome & Garden2.32×
08WashingBeauty & Wellness2.08×
09Dollar GeneralShopping1.87×
10Dick Van DykeMovies & TV1.72×
11Dollar TreeShopping1.71×
12SoapBeauty & Wellness1.58×
13QVCMovies & TV1.58×
14Robert RedfordMovies & TV1.57×
15Diane KeatonMovies & TV1.55×
16OdorBeauty & Wellness1.53×
17The Gilded AgeMovies & TV1.52×
18ShampooBeauty & Wellness1.52×
19Mitch McConnellPolitics & Society1.51×
20Litter boxPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detergent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detergent audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.09×
DIY MentalityTHRILL1.05×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detergent audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
IndulgenceJOY0.62×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detergent have in United States?

Detergent has an estimated audience of 14,403,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Detergent fans?

64.6% of Detergent fans are female, 35.4% are male, with an average age of 41.5 years.

03

Which brands do Detergent fans like most?

Detergent fans show strongest brand affinity for Laundry detergent (7.21×), Laundry (4.01×), and Dollar General (1.87×) over the country average.

04

Where do Detergent fans live in United States?

Detergent fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Detergent fans also like?

Beyond Detergent itself, the audience over-indexes on Laundry (4.01×), Dollar General (1.87×), Dollar Tree (1.71×), and Mitch McConnell (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Detergent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detergent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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