Detergent Audience in United States

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Detergent has an estimated audience of 14,403,767 people in United States. 64.6% are female, 35.4% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Laundry detergent, Laundry, Dollar General, Dollar Tree, Washing machine.

The average Detergent fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Laundry detergent, Laundry, Dollar General, with strongest over-indexing on Laundry detergent (7.21× the country average). Demographically, the Detergent audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Detergent fans

Demographic split for Detergent audience in United States
MetricValue
Female64.6%
Male35.4%
Average age41.5
Estimated audience size14,403,767

Audience persona

The typical Detergent fan in United States is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Laundry detergent.

Top regions in United States

Top regions ranked by reach for Detergent in United States
RegionReachAffinity
California2,697,6591.7×
Texas2,111,2721.7×
Florida1,254,7701.29×
New York1,198,0181.49×
Illinois684,6721.43×
Georgia574,3171.29×
Pennsylvania520,9901.07×
New Jersey504,9821.38×
North Carolina485,6231.12×
Virginia390,0501.11×
Ohio377,6210.85×
Michigan333,3260.88×
Maryland320,5971.29×
Massachusetts315,9921.11×
Arizona315,7461.07×
Tennessee300,0511.04×
Washington289,3821×
Louisiana267,7181.44×
Indiana258,7870.98×
South Carolina209,2540.97×
Alabama209,2441.04×
Missouri204,5870.88×
Kentucky189,1501.05×
Minnesota182,1250.88×
Colorado178,3770.79×
Nevada176,5451.27×
Oregon173,4331.05×
Wisconsin171,3010.79×
Connecticut168,7281.17×
Oklahoma139,9520.87×
Mississippi137,8231.16×
Arkansas122,4401.03×
Kansas99,4040.88×
Utah95,5870.74×
Iowa91,1910.77×
New Mexico82,0151.14×
Hawaii78,3141.26×
Nebraska61,9800.86×
Washington, District of Columbia50,8921.18×
West Virginia49,6420.74×
Idaho47,5150.66×
Rhode Island44,1100.96×
Delaware38,9850.98×
New Hampshire33,4390.59×
Maine31,6940.61×
Alaska22,0580.72×
Montana20,1740.5×
South Dakota18,9790.57×
North Dakota17,2680.58×
Vermont13,8940.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detergent audience
BrandAffinityCategory
Laundry detergent7.21×Home & Garden
Laundry4.01×Home & Garden
Dollar General1.87×Shopping
Dollar Tree1.71×Shopping
Washing machine2.32×Home & Garden
The Gilded Age1.52×Movies & TV
Adam Scott (golfer)4.28×Sports
Shampoo1.52×Beauty & Wellness
Environmental issue5.86×Politics & Society
Diane Keaton1.55×Movies & TV
Washing2.08×Beauty & Wellness
Soap1.58×Beauty & Wellness
Odor1.53×Beauty & Wellness
QVC1.58×Movies & TV
Stain removal5.67×Home & Garden
Robert Redford1.57×Movies & TV
Litter box1.51×Pets & Animals
Cruelty-free1.55×Beauty & Wellness
Lands' End1.98×Fashion & Accessoires
Pajamas1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detergent audience
TraitClusterScore
Price SensitivityPREMIUM1.29
CreativityOPEN1.19
ExtroversionTHRILL1.16
Family OrientationCONSERVATISM1.14
Convenience OrientationPREMIUM1.13
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Detergent
CountryShare
United States23.4%
Italy5.8%
Taiwan4.3%

See Detergent audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Detergent have in United States?

Detergent has an estimated audience of 14,403,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Detergent fans?

64.6% of Detergent fans are female, 35.4% are male, with an average age of 41.5 years.

Which brands do Detergent fans like most?

Detergent fans show strongest brand affinity for Laundry detergent (7.21×), Laundry (4.01×), and Dollar General (1.87×) over the country average.

Where do Detergent fans live in United States?

Detergent fans in United States are most concentrated in California (reach 2,697,659), Texas (reach 2,111,272), and Florida (reach 1,254,770). These three regions account for the largest share of the active audience.

What other brands do Detergent fans also like?

Beyond Detergent itself, the audience over-indexes on Laundry (4.01×), Dollar General (1.87×), Dollar Tree (1.71×), and Washing machine (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detergent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.